News Releases

60th Beefmaster Convention Postponed


BOERNE, TEXAS – Due to the elevated concerns surrounding COVID-19, the Beefmaster Breeders United Board of Directors voted unanimously to postpone the 60th BBU Convention until October 2021.

“Our members’ health and safety is our top priority,” said Executive Vice President Collin Osbourn. “We are disappointed to not host our convention this year, but we know it’s the right decision during this pandemic.”

More details regarding officer and director elections via member proxy, will be released within the next two weeks as they become available.

For more information please contact the office at 210-732-3132 or visit


Beefmaster Breeders United (, located in Boerne, Texas, is a not-for-profit breed registration organization that provides programs and services for its members. Beefmaster, Beefmaster Advancer and E6 cattle are selected on the “Six Essentials” of disposition, fertility, weight, conformation, milk production and hardiness.

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Junior Beefmaster Breeders Compete – 2020 National Show and Convention


BOERNE, TEXAS – Approximately 215 Junior Beefmaster Breeders Association (JBBA) members and approximately 450 head of cattle from all over Texas, Oklahoma, Louisiana, Arkansas, Kansas and Mississippi gathered the week of July 19-25, 2020 at the Bell County Exposition Center in Belton, Texas for a fun-filled week at the 2020 JBBA National Show and Convention.

In addition to the cattle shows, the event also included contests and competitions, a leadership conference, silent and live auctions, a meet and greet social and awards banquet were part of this annual event.

“The 36th Annual JBBA National Show and Convention would not have been possible without all of our sponsors, JBBA directors, BBU Staff, JBBA Adult committee and other volunteers. In this crazy time we are living in it was wonderful to have a week of “normal” with our Beefmaster family, and I cannot thank everyone involved enough for helping us pull it off,” said […]

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Noble Research Institute Moves to Demonstrate Heterosis in Their Cow Herds

ARDMORE, Okla. – Heterosis is an often-overlooked production and financial advantage that many commercial cattle producers are not utilizing. Maternal heterosis can be measured in several ways: stayability of the cow, cow lifetime productivity, increase in calving and weaning rates, increase in calf weighing weight, and a subsequent increase of weaning weight per exposed cow. Developing and maintaining a deliberate maternal heterosis program is easy to talk about but difficult in practice to accomplish. Furthermore, small- to mid-sized producers find it difficult to manage the logistics of managing several distinct breeds on their operation to develop a cross-breeding program.

The Noble Research Institute determined they would utilize Beefmaster and Hereford genetics to take advantage of cross-breeding and maternal heterosis in their predominately commercial Angus-based cow herd, which is comprised of approximately 550 mother cows.

The decision to utilize Beefmaster genetics in the research herd was made in part based off of the […]

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Barber Joins Beefmaster Breeders United Staff


BOERNE, Texas – Beefmaster Breeders United (BBU) is proud to announce that Rylee Barber will serve as their new Youth and Membership Programs Coordinator. Her duties include managing the Junior Beefmaster Breeders Association (JBBA) program and working with the BBU membership on a daily basis.

“I am passionate about the livestock industry and I am excited to be joining the Beefmaster family,” said Barber.

Barber is originally from the Texas Panhandle, where she grew up in the small town of Channing, Texas and was raised on a purebred Hereford seedstock operation. Rylee’s family has lived in Channing and raised Herefords there since 1904. Barber grew up through the National Junior Hereford Association and currently serves as the Vice Chairman on the junior board.

Barber graduated from Texas A&M University with her Bachelors in Agricultural Communications and Journalism in December 2019. While attending school, Barber was involved in several clubs and served as the […]

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Beefmaster Welcomes New International Program Director


BOERNE, Texas  – Beefmaster Breeders United (BBU) is excited to bring a new addition to the Beefmaster staff. Jon Garza will serve as the Director of International Programs and his duties include coordinating our international programs, as well as helping grow more interest in Beefmaster genetics on the international and domestic fronts.

Jon comes to us from the Texas Department of Agriculture (TDA), where he most recently acted as Director for International Programs and Livestock Export Pens. His duties consisted of directing, developing and implementing and being the primary information source for the agency relative to all international programs and livestock export.

“I am excited to be a part of the Beefmaster family and working for all of you through expanding our current markets and opening new markets around the globe,” said Garza.

Garza is originally from Laredo, Texas and attended US Army Chemical School in Fort McClellan, Ala., and graduated from Texas A&M […]

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Oklahoma State Builds Beefmaster Research Herd


BOERNE, TEXAS – Oklahoma State University (OSU) Department of Animal and Food Sciences in Stillwater, Oklahoma is initiating a new research cow herd and they are using Beefmaster genetics as their crossbreeding tool. The research effort, led by Dr. Ryan Reuter, will focus on precision ranching for improved long-term sustainability of ranches in Oklahoma and the Southern Plains.

“Our research will focus on incorporating cutting-edge technology such as automated supplementation equipment, on-animal sensors to monitor behavior and stress, and virtual fencing. This technology will allow real-time decision making and better implementation of best management practices. We need a base herd of approximately 70 cows to conduct this research effectively and sustain our research into the future,” said Reuter, Beef Range Nutrition Associate Professor.

OSU is in the process of building a commercial cow herd to facilitate this exciting research. They currently have cows of predominately Angus breeding and will incorporate Beefmaster genetics […]

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Beefmaster Breeders Host Convention in San Antonio: ¡Viva Beefmaster!


     The 59th Annual Beefmaster Breeders United (BBU) Convention “¡Viva Beefmaster!” was hosted in San Antonio, Texas at the Wyndham San Antonio Riverwalk from October 23 – 26, 2019. The unofficial kick-off to the convention was the 2019 BBU Trap Shoot hosted at the San Antonio Gun Club by the Live Oak Beefmaster Breeders Association (LOBBA). The official kick-off of the 2019 convention was highlighted with award winning speeches from the Junior Beefmaster Breeders Association members Lane Hendricks, Kayl Tassin and Abi Hooper, followed by featured speaker and host of The Working Ranch Radio Show – Jeff “Tigger” Erhardt.
     During the convention, BBU held their general membership meeting and BBU members elected new Board directors and officers. Chris Kauffman of Searcy, Ark., was elected treasurer and Kendall McKenzie of Angie, La., was elected secretary. The following individuals were elected to the BBU Board of Directors with a three-year term: Jerry […]

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Texas A&M University and Beefmaster Breed Join Forces


BOERNE, Texas – Texas A&M University (TAMU) in College Station, Texas is making a change in direction for their beef cattle herd. They have made the decision to upgrade with two new breeds, Beefmaster and Red Angus. Beefmaster Breeders United has been working with TAMU leadership since the fall of 2018 on this project. This partnership demonstrates that Beefmaster cattle are being recognized for outstanding maternal traits, growth, efficiency and adaptability not just in Texas, but globally.

“There are multiple reasons why we decided to initiate a herd with Beefmasters,” said TAMU Animal Science Department Head Dr. Cliff Lamb. “Globally, about 70% of the world’s beef cattle are in tropical or sub-tropical regions. It is certainly a reason to have a breed that is associated with the ability to adapt to those climates.”

Dr. Lamb is determined to make the Texas A&M Beef Center a highlight for the Animal Science Department. Lamb and […]

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Junior Beefmaster Breeders Compete at “Beef in the Heart of Texas”


BOERNE, TEXAS – Approximately 215 Junior Beefmaster Breeders Association (JBBA) members and approximately 460 head of cattle from all over Texas, Oklahoma, Louisiana, and Mississippi gathered the week of July 21-26, 2019 at the Bell County Exposition Center in Belton, Texas for a fun-filled week at the 2019 “Beef in the Heart of Texas” JBBA National Show and Convention.

In addition to the cattle shows, the event also included contests and new competitions; Beef Skillathon and “Tell Your Beefmaster Story” video contest. The inaugural year of the video contest had an impressive 41 entries. A leadership conference, silent and live auctions, family fun night, awards banquet, and dance were also part of this annual event.

“I would like to express my sincere thanks to all sponsors, junior leaders, BBU staff, JBBA Adult committee, BBU members and other volunteers for all of their support and contributions,” said JBBA Director of Youth Programs Bonnie […]

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Beefmaster Heifer Takes Top Honors at Houston Livestock Show


BOERNE, Texas – On Saturday, March 9 Caeden Scherer, a sixteen-year-old from Brenham, Texas, exhibited his Grand Champion Beefmaster heifer “BeBe” and claimed not only American Division Champion at the Houston Livestock Show and Rodeo Junior Breeding Heifer Show, but won Supreme Reserve Grand Champion Junior Breeding Heifer. The champions were selected from more than 2,000 head of cattle and exhibitors at the 2019 show.

According to Karl Hengst, Managing Director of Livestock Competitions at Houston Livestock Show and Rodeo, this is the first time a Beefmaster was one of the top two heifers in the junior breeding heifer show.

Scherer is a sophomore at Brenham High School and is a member of the Brenham FFA chapter where he serves as the chapter secretary. He has been an active member of the Junior Beefmaster Breeders Association (JBBA) for seven years and during those years he has been among the Top Ten All-Around […]

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