Beefmaster Hires New Youth Programs Coordinator

by Joe Mask | Published October 26, 2022


BOERNE, Texas (Oct. 26, 2022) – Beefmaster Breeders United (BBU) is proud to announce that Laurel Kelley of Yoakum, Texas was recently hired to serve as our Youth Programs Coordinator. Her duties include managing all programs and events related to the Junior Beefmaster Breeders Association (JBBA) program.

“I am passionate about the cattle industry, and I am excited to work with the outstanding junior members within the Beefmaster family,” said Kelley.

Kelley is originally from Yoakum, Texas, and grew up showing cattle. Kelley graduated from Blinn college with an Associate Degree in Animal Science. During her time at Blinn College she was a member of the livestock judging team. She went on to attend Texas A&M University (TAMU) and obtained her Bachelor of Science degree in Animal Science, graduating in May 2022. While attending school at TAMU, Kelley was a member of the livestock judging team and a TALL program scholar. She also completed internships with the Texas Pork Producers and several livestock shows throughout the nation, including the San Antonio Livestock Show and Sioux Empire Livestock Show.

Before coming to BBU and JBBA, Kelley served as Programs Coordinator at the Texas Beef Council in Austin, Texas.

“Laurel has significant knowledge of the cattle industry, and she knows what it takes to be a manager of large events and programs,” says BBU Executive Vice President Joe W. Mask, PhD. “She will bring great energy to the youth program and serve as a great role model for our junior members. Laurel is dedicated to our Beefmaster breeders in every capacity. We are thrilled to have Laurel as part of the Beefmaster family.”

Kelley can be contacted at (210) 732-3132 or by email at lkelley@beefmasters.org.

For more information or to contact the BBU staff members call the office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, and follow us on Twitter. Receive our news updates through joining our mailing list.

Click here to download a photo of Laurel Kelley.


Beefmaster Breeders United is a not-for-profit breed registration organization that provides programs and services for its members. Beefmaster, Beefmaster Advancer and E6 cattle are selected on the “Six Essentials” of disposition, fertility, weight, conformation, milk production and hardiness.

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