Beefmaster Hires New Executive Vice President

by Joe Mask | Published September 6, 2022


BOERNE, Texas (Sep. 10, 2022) – We are pleased to announce that Joe W. Mask, Ph.D., joined Beefmaster Breeders United (BBU) as the new Executive Vice President on September 6, 2022. Mask leads one of the global beef industry’s purebred beef associations, represents progressive and committed Beefmaster breeders on a worldwide level, manages a professional team, represents the association at worldwide beef events, and guides the organization as demand for Beefmaster cattle genetics continue to rise. It is his goal to make Beefmaster a common name when talking about the beef industry.

Most recently Dr. Mask served as Executive Vice President for the American Brahman Breeders Association. Prior to his role with the Brahman association, he served as an Assistant Professor/Extension Specialist Youth Veterinary Science with the Texas A&M AgriLife Extension Service and Institute for Infectious Animal Diseases. In this role, Mask was instrumental in implementing the Veterinary Science Certificate Program in all 50 states and four countries. Before this, he served as an Agriculture Science Teacher or County Extension Agent for 16 years.

Dr. Mask received his Bachelor of Science in Agricultural Science from Texas A&M University, Master of Science in Agriculture Education from Tarleton State University and Doctorate in Extension Education from Texas A&M University under the guidance of Dr. Chris Boleman.

Dr. Mask has judged cattle for the past 24 years at local, county, state, national and international shows. His greatest joy is watching his daughter Jennifer show and advocate for the beef cattle industry. Dr. Mask lives in Franklin, Texas with his wife Julie and daughter Jennifer, where they raise Brahman, Simbrah, and Simmental cattle.

Mask can be contacted at (979) 559-2000 or by email at jwmask@beefmasters.org.

For more information or to contact the BBU staff members call the office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, and follow us on Twitter. Receive our news updates through joining our mailing list.

Click here to download a photo of Joe W. Mask, PhD.


Beefmaster Breeders United is a not-for-profit breed registration organization that provides programs and services for its members. Beefmaster, Beefmaster Advancer and E6 cattle are selected on the “Six Essentials” of disposition, fertility, weight, conformation, milk production and hardiness.

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