BBU News Releases

Beefmaster Excels in USDA Feed Efficiency Evaluation


BOERNE, Texas – The United States Department of Agriculture (USDA) Agricultural Research Service (ARS) conducted a feed efficiency evaluation at the U.S. Meat Animal Research Center (USMARC) in Clay Center, Neb., on 18 beef cattle breeds. The feed efficiency test results ranked the Beefmaster breed second for Average Daily Gain (ADG) and Dry Matter Intake (DMI) in both steers and heifers.

The USMARC study evaluated a group of 5,606 head of cattle and the group was composed of both finishing steers and growing replacement heifers. The study collected data for DMI, ADG and Post Weaning Gain (PWG). DMI and ADG data was recorded over 62 to 148 day periods for both steers and heifers. PWG was calculated by dividing gain from weaning to yearling weights by the number of days between the weights. Individual animal feed intake data was measured daily, as a key component of the evaluation. All animals used [...]

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Junior Beefmaster Breeders Win in Wichita Falls, Texas


BOERNE, Texas – Over two hundred Junior Beefmaster Breeders Association (JBBA) members and their families traveled to the MPEC – J.S. Bridwell Agricultural Center in Wichita Falls, Texas for the 33rd Annual JBBA National Show and Convention from July 16-22. This week-long event hosted Junior Beefmaster breeders from Arkansas, Louisiana, Mississippi, Oklahoma and Texas. Along with the cattle shows and convention, money was also raised to support the JBBA program.

“A big thank you to the auction donors, live auction buyers and Calcutta auction buyers. The auctions held last week raised over $16,000 for the Junior Beefmaster Breeders program,” said Collin Osbourn, Beefmaster Breeders United Chief Financial Officer.

During the convention JBBA members elected the following individuals to represent them as the 2017-2018 JBBA Board of Directors and Officers.

President: Cristian Samano of Decatur, Texas
President Elect: Raleigh Scherer of Brenham, Texas
Secretary: Emily Martin of New Ulm, Texas
Treasurer: Seth [...]

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Junior Beefmaster National Show and Convention to be held in Texas

BOERNE, TEXAS – The schedule has been set and young Beefmaster breeders are preparing for the 33rd annual Junior Beefmaster Breeders Association (JBBA) National Convention and Junior Show to be held in Wichita Falls, Texas. The show and convention will take place at the J S Bridwell Agricultural Center from July 16 – 22.

Exhibitors will have the opportunity to compete with their cattle in the E6/Advancer Show, National Heifer Show, National Bull Show, Bred & Owned Heifer Show and Showmanship Contest. Matt Claeys of West Lafayette, Ind., will judge the National Heifer Show. Dr. Dave Nichols of Manhattan, Kan., will serve as the judge for the Bred & Owned Heifer Show, E6/Advancer Show and the National Bull Show. The showmanship contest judge is Jared Givens.

Claeys grew up in Atkinson, Ill., and attended Black Hawk East Community College and the University of Illinois. He was a member of the judging teams [...]

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Beefmaster releases genomic-enhanced calving ease EPDs

Boerne, Texas – Beefmaster Breeders United (BBU) has expanded their offering of genomic-enhanced expected progeny differences (EPDs) through releasing calving ease direct (CED) and maternal calving ease (MCE) EPDs.

Calving ease is one of the most important genetic traits for producers to consider. The Beefmaster calving ease EPDs take into account the birth weight, as well as the calving ease score that producers assign to heifers and cows at calving. The CED EPD is based on the calving ease score and birth weight and can be used to evaluate how a sire will impact calving ease in heifers calving at two years of age. While the MCE EPD is used to evaluate how a sire’s heifer offspring will calve at two years of age without difficulty.

“In the past focusing solely on birth weight was a way to pick bulls that would present less calving issues, but now with calving ease EPDs [...]

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Brandi Feller Joins the Beefmaster Breeders United Staff

BOERNE, Texas – Beefmaster Breeders United (BBU) is proud to announce that Brandi Feller of Sisterdale, Texas, is the latest BBU employee and she will focus on member services and data entry for Beefmaster breeders. Feller will provide animal registration and animal transfer assistance for the over 2,800 BBU members throughout the United States and world. She began her duties on Jan. 30, 2017, at the new BBU office located at 118 W. Bandera Road, Boerne, TX 78006. Help us in welcoming Brandi to the Beefmaster family!

Feller has been involved with agriculture her whole life and she grew up in Sisterdale, Texas, where she raised livestock on the family owned ranch – Kneupper Ranch. Feller has an extensive background in animal science and her previous work experience includes working as a Veterinary Technician at Gillespie Veterinary Clinic in Fredericksburg, Texas. As a technician she worked extensively with large animals, artificial [...]


Beefmaster Honors Outstanding Cattlemen at Convention


SAN ANTONIO – The 56th Annual Beefmaster Breeders United (BBU) Convention “The Magic of Beefmasters” was hosted in Branson, Mo., at the Hilton Branson Convention Center from October 26 – 29, 2016. The official kick-off of the 2016 convention was highlighted with award winning speeches from the Junior Beefmaster Breeders Association members and the pickpocket magician Gene Turner entertaining the crowd with magic tricks, laughs and ways to prevent pickpocketing.

New this year to convention was the Beefmaster Shotgun Classic sponsored by Datamars – ZTags, The Beefmaster Cowman and Creative Awards. The winning team was the Live Oak Beefmaster Breeders Association with team members Tony Psencik, Trey Scherer, Melvin Scherer and Anthony Mihalski.

During the convention Beefmaster Breeders United held their general membership meeting. At the meeting BBU members elected new Board of Director members and officers. Steve Carpenter of Tecumseh, Okla., was elected president and Bob Siddons of Lakeway, Texas, was [...]

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Beefmaster Juniors Compete in National Contests

SAN ANTONIO – One hundred and seventy two Junior Beefmaster Breeders Association (JBBA) members and their families traveled to the Ike Hamilton Expo Center in West Monroe, La., for the 32nd Annual JBBA Convention and National Show from July 17-23. This week-long event hosted Junior Beefmaster breeders from Arkansas, Florida, Louisiana, Mississippi, Oklahoma and Texas.

“The contests in West Monroe were very successful and congratulations to all the exhibitors, we look forward to seeing you next year in Wichita Falls, Texas,” said Matt Woolfolk, Junior Program Coordinator. “Also a huge thank you to our numerous sponsors for supporting the future of the Beefmaster breed. This junior program is possible because of the support from businesses and families.”

During the convention JBBA members elected the following individuals to represent them as the 2016-2017 JBBA Board of Directors and Officers.

President: [...]

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Beefmaster Selection Indices Developed to Increase Profitability

SAN ANTONIO – Beefmaster Breeders United (BBU) is pleased to announce the development and release of their Terminal ($T) and Maternal ($M) Indices. Commercial cattlemen now have the most powerful Beefmaster selection tools at their fingertips. The release of $T Terminal Index and $M Maternal Index now allows commercial cattlemen to target their bull selections to achieve specific production goals.

These indices were developed by the University of Nebraska-Lincoln, specifically working with Dr. Matt Spangler, Associate Professor of Animal Science/Extension Beef Genetics Specialist, and Animal Breeding and Genetics graduate student Katie Ochsner.

“These two economic indices allow users of Beefmaster genetics to select seedstock based on their genetic potential for profit and alleviate the cumbersome nature of sorting through scores of individual EPDs,” said Dr. Spangler. “Producers should clearly define their production goals and use the index that best fits them. Use of the incorrect index could lead to undesired responses given [...]

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Beefmaster Signals Change with New Logo, Website Redesign

SAN ANTONIO – Beefmaster Breeders United (BBU) has unveiled a redesigned website and a new association logo at The release of a new logo and a fresh website design signals a change within the Beefmaster breed and positions them as the top American cattle breed. This new logo marks a dramatic change in its visual identity since 1961. Using a distinctive Beefmaster bull head and bold lettering, the new logo reflects the modern look and marketability of the Beefmaster animals seen in today’s cattle industry.

“Our new logo better communicates what Beefmaster Breeders United stands for today,” said BBU Executive Vice President Bill Pendergrass. “We’ve kept visual elements that reflect our heritage but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability.”

The redesigned website presents a new visual identity for the company and was developed to meet the modern needs of members, [...]


Bauer Joins Beefmaster as Second Field Rep

SAN ANTONIO – Beefmaster Breeders United (BBU) is proud to announce that Lance Bauer of Bryan, Texas, has joined the BBU staff as the Western Region Field Representative. Bauer provides field assistance to Beefmaster breeders and commercial beef producers that are located west of Interstate-45 in Texas and west of Oklahoma. Matthew Woolfolk continues to serve as the Eastern Field Representative and covers all areas east of Interstate-45 in Texas, as well as Oklahoma and all states to the east.

Bauer began his responsibilities on July 1st and provides ranch consultation services to members, while also increasing the Beefmaster breed’s exposure in the commercial marketplace. His responsibilities include promoting and supplying support for BBU programs, while also encouraging breeder education and improving breeding plans.

Bauer grew up in Kerrville, Texas, and is currently completing his PhD in Animal Breeding and Genetics at Texas A&M University. He has an exemplary animal science background [...]

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