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Meet & Greet with Matt Woolfolk

By: Matt Woolfolk, Field Representative & Commercial Marketing Director

Although I’ve only been working for Beefmaster Breeders United (BBU) for a few weeks, I’ve already been able to meet and visit with quite a few breeders. For those I haven’t had the chance to meet yet, consider this note my informal introduction.

I was raised on my family’s registered and commercial Hereford operation in Jackson, Tenn. We run about 175 mature cows, as well as approximately 30 acres of hay and 200 acres of crop land. Every spring I would select a couple heifers from our program and show them in state and national Hereford shows. I was fortunate to serve a three year term on the National Junior Hereford Association (NJHA) board of directors, including a one-year term as Chairman.  It was my time serving the NJHA that helped me realize how much I enjoyed working with cattle people. I’ve yet to find a group of people that are more dedicated and passionate about their way of life than cattlemen. I knew being a part of the cattle community was how I wanted to spend my professional life, and I am fortunate that BBU has given me to opportunity to join the Beefmaster family. I’ve been blown away by how openly I have been received by everyone I have met so far!

When I was in San Antonio after accepting the position with BBU, Kathy Pendergrass asked me if I had any hobbies. I had to think a little to come up with something besides cattle (I do enjoy SEC football and baseball seasons), but the cattle business really is my favorite pastime. Reading the newest cattle magazine or sale catalog was my way to relax going through graduate school. The chance to travel the country visiting with Beefmaster breeders, touring their operations and attending sales every weekend is an opportunity to do something I love while trying to make a positive contribution to the Beefmaster community.

Whenever I am in your area, I would love to set up a time for any BBU services you may need, especially classification and herd visits. I encourage you to coordinate with breeders near you and set up visits at the same time. It helps me make the most of my travel time, as well as allows you to share the service fees with another breeder. In the upcoming weeks, I’ll be attending the following sales:

September 19-20 – Arkansas BBA Sale, Conway, AR

September 26-27 – Live Oak BBA Sale, Three Rivers, TX

October 3-4 – Painted Springs Beefmasters, Thompson’s Station, TN

October 10-11 – Ozark and Heart of America Fall Female Sale, Locust Grove, OK

I have dates set aside to visit area breeders before or after each of these sales, but slots are filling up quickly!  Give me a call at 210-464-0923 to schedule your visit, or if you just want to talk cows (or SEC football).  I can also be reached via email at  I’m looking forward to formally meeting each of you real soon!

- Matt Woolfolk

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JBBA A.I. Program

The Junior Beefmaster Breeders Association (JBBA) A.I. program will be changing its format this coming fall. In the past we have relied on donations of semen from breeders across the country for our junior members. This fall we are asking breeders to nominate their top bulls to the JBBA A.I. program. Breeders will pay a nomination fee of $150 and fill out a form and return both back to the JBBA office. The JBBA office will then put a list of bulls that have been nominated with breeders contact information and pedigree and performance information together. JBBA members will in return contact the breeders/sales consultants/ranch manager to purchase semen from them on their bull(s) at a set price of $15 per straw. Paper work for nominating bulls will become available in October. We appreciate all of the breeders that have donated semen to our junior program. If you have any questions on how the new JBBA A.I. program will work please feel free to contact Allison Wells at or at 979-251-0325.

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Beefmaster Breeders United Welcomes Woolfolk to Staff

SAN ANTONIO (Aug. 15, 2014)Beefmaster Breeders United (BBU) is proud to announce that Matthew Woolfolk of Jackson, Tenn., will be serving as the Field Representative/Commercial Marketing Director for the Beefmaster membership. Woolfolk will provide assistance to Beefmaster breeders and commercial beef producers throughout the United States. Woolfolk will provide consultation and farm visit services to members, while also increasing the Beefmaster breed’s exposure in the commercial marketplace. His responsibilities will include providing classification services, managing commercial marketing programs and supporting BBU educational programs that create visibility and demand for Beefmaster cattle.

Woolfolk grew up raising cattle with his family and they currently operate Woolfolk Farms, a Hereford and commercial female cow-calf operation in Western Tennessee. Woolfolk has an extensive agricultural background and held various leadership positions while a member of the National Junior Hereford Association. Woolfolk brings to BBU a vase knowledge of commercial cattle operations and animal genetics from his previous positions with Marshall Cattle Company of Burlington, Colo., and his education at Mississippi State University and Texas A&M University.

As a Tennessee native, Woolfolk attended Mississippi State where he studied Animal and Dairy Science and received a Bachelor of Science degree. While at Mississippi State Woolfolk worked on various cattle research projects and held several leadership roles in agricultural organizations. He continued his education at Texas A&M University where he earned a Master of Science degree in Animal Breeding and Genetics. His graduate work included teaching numerous courses on animal science and animal breeding, as well as graduating with honors. Prior to becoming a BBU staff member, Woolfolk served as the Marketing Specialist for Woolfolk Farms where he implemented seedstock and commercial marketing programs for their beef cattle operation.

“We are excited to have Matt on board,” said BBU Executive Vice President Bill Pendergrass. “Matt’s background in genetics, beef cattle production and marketing seedstock will be beneficial to the breed and its members.”

Woolfolk will begin his duties next week at the Beefmaster International Group event in Fort Worth, Texas from Aug. 18-21 and he will be attending the Southeastern Beefmaster Breeders Association Convention in Tunica, Miss., the weekend of Aug. 22-23. Please help us in welcoming Matt to the Beefmaster family. Due to his required work travel, Matt Woolfolk will be residing in College Station, Texas and will work remotely as a BBU employee. He can be reached directly via email at or via cell phone at 210-464-0923.

For more information or to contact the BBU staff members call the office at 210-732-3132 or visit

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Junior Beefmaster Breeders Compete at 30th Annual National Show & Convention

SAN ANTONIO (Aug. 8, 2014) – One hundred and forty three Junior Beefmaster Breeders Association (JBBA) members and their families traveled to the Heart of Oklahoma Expo Center in Shawnee, Okla., last week for the 30th Annual JBBA National Convention and Heifer Show from July 28 through August 3. There were six states (Arkansas, Kentucky, Louisiana, Mississippi, Oklahoma and Texas) represented at the 2014 convention and the association celebrated 30 years of building leaders and still counting.

This year’s convention focused on the aspect that JBBA members are leaders in their communities and in the cattle industry. The convention hosted a leadership conference where JBBA members learned about leadership skills and building good character. In an effort to give back, these future leaders donated toiletry items at the national convention which will be donated through a mission service that serves countries overseas. Junior members also learned about cattle marketing, photography and cattle ultrasound technology in the various educational sessions that were hosted at the annual convention.

“We were excited to host the 30th annual JBBA nationals in Oklahoma and it proved to be a successful event, thanks to our generous sponsors,” said Allison Wagner Wells, Junior Program Coordinator. “This was our biggest junior nationals to date and we hope to have even more participants at the 2015 nationals in College Station, Texas.”

The six day event consisted of several competitions including public speaking, photography, power point presentation, livestock judging, a herdsman quiz, a coloring contest and an autograph contest.

The winners of the public speaking contest are as follows:

  • Junior 1st place – Jacqueline Rand, Tyler, Texas
  • Junior 2nd place – Kayl Tassin, Bush, La.
  • Intermediate 1st place – Saige Tassin, Bush, La.
  • Intermediate 2nd place – Cory Sinkule, Abbott, Texas
  • Senior 1st place – Reese Tassin, Bush, La.
  • Senior 2nd place – Lacey Anderson, Checotah, Okla.

The winners of the photography contest are as follows:

  • Junior 1st place – Halle Duplichain, Alto, Texas
  • Junior 2nd place – Jacqueline Rand, Tyler, Texas
  • Intermediate 1st place – Braylee Mackie, Lott, Texas
  • Intermediate 2nd place – Todd Duplichain, Alto, Texas
  • Senior 1st place – Kasey Mitchell, Katy, Texas
  • Senior 2nd place – Jarrett Mackie, Lott, Texas

The winners of the power point presentation contest are as follows:

  • Junior 1st place – Clayborne Janssen, Victoria, Texas
  • Junior 2nd place – Lillian Hettinger, Springtown, Texas
  • Intermediate 1st place – Cory Sinkule, Abbott, Texas
  • Intermediate 2nd place – Brock Collins, Rockfield, Ky.
  • Senior 1st place – Christy Petry, Azle, Texas
  • Senior 2nd place – Rebecca Herrera, Azle, Texas

The winners of the livestock judging contest are as follows:

  • Junior 1st place – Raymie Emmons, Streetman, Texas
  • Junior 2nd place – Kayl Tassin, Bush, La.
  • Intermediate 1st place – Saige Tassin, Bush, La.
  • Intermediate 2nd place – Brock Collins, Rockfield, Ky.
  • Senior 1st place – Houston Myers, Alvord, Texas
  • Senior 2nd place – Nate Compton, Bellville, Texas

The winners of the herdsman quiz contest are as follows:

  • Junior 1st place – Jacqueline Rand, Tyler, Texas
  • Junior 2nd place – Kayl Tassin, Bush, La.
  • Intermediate 1st place – Cory Sinkule, Abbott, Texas
  • Intermediate 2nd place – Faith Martin, New Ulm, Texas
  • Senior 1st place – Raney Lovorn, Como, Texas
  • Senior 2nd place – Trenton Glaser, Rogers, Texas

The winners of the coloring contest are as follows:

  • Age 6 and younger: 1st place – Creedon Rand, Tyler, Texas
  • Age 6 and younger: 2nd place – Haiden Lee
  • Age 7 and 8: 1st place – Kayl Tassin, Bush, La.
  • Age 7 and 8: 2nd place – Dusti Ozment, Tecumseh, Okla.
  • Age 9 and older: 1st place – Kourtnie Hood, Alvord, Texas

The winner of the autograph contest was Camrin Byers of Henrietta, Texas.

The JBBA members also participated in multiple cattle competitions during the six days in Shawnee, Okla.; the six day convention hosted five different shows for members to exhibit their cattle. The five shows included a showmanship competition, a bred and owned heifer show, a haltered bull show, a Beefmaster Advancer heifer show and the JBBA National Heifer Show. The shows had an excellent turnout with 331 Beefmaster heifers, 101 bred and owned Beefmaster heifers, 37 bulls and Beemaster Advancer heifers.

The winners of the showmanship competition are as follows:

  • Junior Champion – Raymie Emmons, Streetman, Texas
  • Junior Reserve Champion – Braylee Cowan, Dodd City, Texas
  • Intermediate Champion – Calli West, Paris, Texas
  • Intermediate Reserve Champion – Jolene Bouchard, Azle, Texas
  • Senior Champion and Pevine Hicks Memorial Champion Showman – Devon Wilson, Chico, Texas
  • Senior Reserve Champion – Hagen Davis, Chico, Texas

The winners of the Beefmaster Advancer heifer show are as follows:

  • Champion – B Bar Tess exhibited by Seth Byers, Decatur, Texas
  • Reserve Champion – Tyra’s Heidi exhibited by Kalli Ellis, La Ward, Texas

The winners of the haltered bull show are as follows:

  • Calf Champion – MDH Captain Tuff exhibited by Madisyn Horndt, Ellinger, Texas
  • Reserve Calf Champion – EMS King George exhibited by Reagan Emmons, Streetman, Texas
  • Junior Champion – MJ Leonidas exhibited by Halle Duplichain, Alto, Texas
  • Reserve Junior Champion- Red Thunder exhibited by Blair Low, Alto, Texas
  • Yearling Champion – Legend of Zeus exhibited by Kylee Henderson, Checotah, Okla.
  • Reserve Yearling Champion- Eagle’s Cain Cannon exhibited by Isaac McFarland, Keithville, La.
  • Grand Champion – Legend of Zeus exhibited by Kylee Henderson, Checotah, Okla.
  • Reserve Grand Champion – MJ Leonidas exhibited by Halle Duplichain, Alto, Texas

The winners of the bred and owned heifer show are as follows:

  • Grand Champion – Jackies Marsha exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Grand Champion – Ellis Miss Louise exhibited by Kalli Ellis, La Ward, Texas

The winners of the JBBA National Heifer Show are as follows:

  • Calf Champion – EMS Pistol Annie exhibited by Reagan Emmons, Streetman, Texas
  • Reserve Calf Champion- Meggans Cora exhibited by Kalli Ellis, LaWard, Texas
  • Junior Champion – Jackies Marsha exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Junior Champion- Diamond RB Sassy Girl exhibited by Devon Wilson, Chico, Texas
  • Senior Champion – Meggan’s Black Jewel exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Senior Champion- EMS Cash’s Gypsy exhibited by Reagan Emmons, Streetman, Texas
  • Champion Pair – WR Baby Lisa exhibited by Shawn Skaggs, De Leon, Texas
  • Reserve Pair- Gilmore’s Escalade exhibited by Isaac McFarland, Keithville, La.
  • Grand Champion – Meggan’s Black Jewel exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Grand Champion – EMS Cash’s Gypse exhibited by Reagan Emmons, Streetman, Texas

After the heifer show was complete, JBBA members along with their families enjoyed the awards banquet and dance. All winners were announced from the contests and events held throughout the week. Overall awards were given to a JBBA member in each age division, which was determined from points earned throughout the week. To round out the evening of awards, over $30,000 in scholarships were awarded to senior JBBA members.

The overall awards were presented to the following JBBA members:

  • Overall Junior – Raymie Emmons, Streetman, Texas
  • Overall Intermediate – Saige Tassin, Bush, La.
  • Overall Senior – Reese Tassin, Bush, La.

The scholarship awards were presented to the following JBBA members:

  • Beefmaster Breeders Cattlewomen’s Scholarships
    • Trenton Glaser, Rogers, Texas
    • Walker Eskew, Sealy, Texas
    • Rebecca Herrera, Azle, Texas
  • Kenneth Lewis Memorial Scholarships
    • Joshua Price, Moody, Texas
    • Metz Branch, Paris, Texas
  • B.E.E.F. Scholarships
    • Trenton Glaser, Rogers, Texas
    • Raney Lovorn, Como, Texas
    • Christy Petry, Azle, Texas
    • Michael Buckley, Collins, Miss.
  • East Texas/Louisiana Beefmaster Marketing Group Scholarships
    • Michael Buckley, Collins, Miss.
    • Ryan Seelye, New Caney, Texas
    • Kane Ozment, Tecumseh, Okla.
    • Zachary Byers, Henrietta, Texas
    • Trenton Glaser, Rogers, Texas
  • Brian Murphy Memorial Scholarship
    • Trenton Glaser, Rogers, Texas
  • JBBA Scholarships
    • Christy Petry, Azle, Texas
    • Rebecca Herrera, Azle, Texas
    • Tanner Jones, Alto, Texas
    • Kane Ozment, Tecumseh, Okla.
    • Michael Buckley, Collins, Miss.

Congratulations to all the JBBA members on a great week. Thank you to the volunteers and sponsors for the hard work and support that made this event possible. The 31st Annual JBBA National Convention and Shows will be held in College Station, Texas, July 20-26, 2014.

For more information about Beefmaster Breeders United and its Junior Program please contact the BBU office at 210-732-3132 or visit Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, follow us on Twitter and Pinterest, as well as receive our news updates through joining our mailing list.

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Beefmaster Breed to be Featured on RFD-TV’s The American Rancher

SAN ANTONIO (Aug. 7, 2014) – During the past few months Beefmaster Breeders United (BBU) has traveled the country capturing footage for the upcoming Beefmaster episode on RFD-TV’s The American Rancher. After months of dedication the episode premieres on September 15, 2014 at 9 p.m. Eastern Standard Time (EST) on your favorite rural television network, RFD-TV. BBU invites the public, all BBU members, Junior Beefmaster Breeders Association (JBBA) members and potential Beefmaster breeders to learn more about the Beefmaster breed and how the breed is positively influencing the beef cattle industry. The episode will also be available on the BBU website and social media platforms Facebook and YouTube.

“We are excited to be apart of this creative process and see hard work developed into an outstanding program that will share the Beefmaster story to a greater audience,” said Jeralyn Stephens, BBU communications coordinator. “Working with several cattle producers on this project has been a great opportunity for the BBU staff and Superior Productions.”

The Beefmaster episode on The American Rancher will explore the history of the breed and take an in-depth look at the Six Essentials – weight, conformation, milk production, fertility, hardiness and disposition; that the Beefmaster breed was founded on over 60 years ago by Tom Lasater. The episode will feature purebred and commercial cattlemen as they discuss how the Beefmaster breed’s hybrid vigor and maternal heterosis produces superior crossbred females. The show will also examine the importance of the Beefmaster breed to the cattle industry as a whole and how Beefmaster bulls are the best of both worlds through producing extremely fertile, functional and docile females to rebuild America’s cowherds, as well as producing profitable feeder calves that deliver results in the current market place. Tune into the episode to learn from true blue cattlemen and how their ranches embrace the Beefmaster breed.

“The passion that the cattle producers shared while capturing the video was astounding. It was exciting to see commercial breeders embracing Beefmaster genetics to add value and maternal heterosis to their commercial cattle operations,” said BBU Executive Vice President Bill Pendergrass. “It will be an impressive episode that I am excited for the public and BBU members to see.”

The show is sponsored by Beef On Forage Beefmaster Bull Sale, Bounds Swinging B Ranch, Collier Farms, Emmons Ranch, Isa Cattle Company, Live Oak Beefmaster Breeders Association, Lyssy Beefmasters and the South Texas Beefmaster Breeders Association.

The American Rancher, hosted by Pam Minick, is entering its ninth year of broadcasting on RFD-TV. The series began in the fall of 2004 and brings audiences in touch with the people and places that make ranching an American lifestyle. The American Rancher is a half-hour television series that reaches a vast audience and premieres each Monday night at 9 p.m. EST and re-airs on Sundays 12 p.m. EST.

For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, follow us on Twitter and Pinterest, as well as receive our news updates through joining our mailing list.

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Beefmasters, Blues and BBQ on Beale Street!

By: Penny Bowie, Convention Chairman

Memphis: the home of the blues and the birthplace of rock ‘n’ roll. The 2014 BBU Convention in Memphis, Tenn., is going to be a great time for everyone in attendance. The convention committee has been a powerhouse leadership team that is helping lead the way for this to be a tremendous convention.

Co-Chairman Ty Agee and I are working closely together to ensure that the Beale Street experience is one of a kind for BBU members. Ty is a Memphis expert because he owns a restaurant in downtown Memphis on Beale Street. His expertise, knowledge and Memphis connections have proven to be invaluable. Ty knows everyone in Memphis. I think he even knows Elvis, if you believe Elvis is still alive. With Ty’s help, the convention committee has ensured that BBU members attending this year’s convention will experience Memphis is first-class style.

The city of Memphis is excited to welcome Beefmasters to the city and it will be the first time for the city to host cattle in their Convention Center.  During the convention we will also be giving back to the city of Memphis by hosting a farm to city day for inter-city children in coordination with the Tennessee Farm Bureau and Ag in the Classroom. We are excited to bring the knowledge of agriculture and Beefmaster cattle to urban based children, while also giving back to our host city. We encourage BBU members to come and have a Beefmaster farm to city day with us.

In preparation for the 2014 convention there are three points I would like to stress. Book your hotel rooms if you want to be right across the road from the Convention Center. Our host hotel, the Sheraton Memphis Downtown, is filling up quickly. If you have trouble making reservations and are not placed into the Beefmaster room block at the Sheraton Memphis Downtown, please contact Marie Zirkel at the BBU office via 210-732-3132.  We have had a great response from BBU members on room reservations and have had to increase the number of hotel rooms in the Beefmaster block twice, which is a great indication that this convention will have great attendance.

Second, we need BBU members to saddle-up and support the convention by becoming an event sponsor or a metal sponsor. If you can offer something special for auction items or for an event please donate. We would really appreciate the help and donation forms can been found at

Lastly, come early or stay late and see Memphis. Memphis is a fun place with music and great food. Memphis is the birthplace of the blues, soul and rock ‘n’ roll music. Elvis, Roy Orbison, Jerry Lee Lewis and Johnny Cash all recorded at the historic Sun Records, a museum you can visit while staying in Memphis. Also while you’re in Memphis be sure to visit Graceland, which is Elvis’ home and the second most-visited home in America.

As you can see, the BBU Convention schedule will be full of fun activities. The hotel is filling up fast and excitement is already in the air. I can’t wait for all of our cattle friends to see the bright lights of Memphis. Don’t forget…book your room now!

See you in Memphis to enjoy Beefmasters, Blues, and BBQ on Beale Street.



Thursday, October 30

  • 8:00 a.m. –   9:30 a.m.
  • President’s Council Breakfast & Meeting – Sheraton (Satellite Presidents, Marketing Group Presidents and BBU Officers)
  • 9:00 a.m. – 11:00 a.m.
  • Farm/City Day with Beefmasters – Convention Center
  • 10:30 a.m. – 12:30 p.m.
  • Board of Directors Meeting – Sheraton
  • 11:00 a.m. -   5:00 p.m.
  • Registration Desk Open – Sheraton
  • 2:00 p.m. – 2:45 p.m.
  • Cattlemen’s Marketplace – Sheraton
  • 3:00 p.m. – 4:00 p.m.
  • Seminar – Cattle Marketing/Social Media – Sheraton
  • 6:30 p.m. – 11:00 p.m.
  • South 40 Party & B.E.E.F. Gala – Sheraton

Friday, October 31

  • 8:00 a.m. -   5:00 p.m.
  • Registration Desk Open – Sheraton
  • 8:00 a.m. –   6:30 p.m.
  • Display & Sale Cattle Available for Viewing – Convention Center
  • 8:30 a.m. –   9:30 a.m.
  • Seminar – Crossbreeding with Beefmasters is Key – Sheraton
  • 9:45 a.m. – 10:45 a.m.
  • Seminar – Implementing Crossbreeding at the Commercial Level – Sheraton
  • 11:30 a.m. – 1:45 p.m.
  • Kick-off Luncheon – JBBA Speaking Contest Winners followed by Guest Speaker – Sheraton
  • 2:00 p.m. -   4:00 p.m.
  • General Membership Meeting – Sheraton
  • 4:00 p.m. -   7:00 p.m.
  • Trade Show Welcome Reception – Convention Center
  • 4:30 p.m. -   7:00 p.m.
  • All Around Cowboy Competition – Convention Center
  • 7:00 p.m.
  • Open Night (Halloween on Beale Street)

Saturday, November 1

  • 8:00 a.m. – 10:00 a.m.
  • Cattlewomen’s Annual Meeting and Breakfast – Beale Street
  • 8:00 a.m. – 11:30 a.m.
  • JBBA Heifer Show – Convention Center
  • 8:00 a.m. –  3:00 p.m.
  • Registration Desk Open – Sheraton
  • 8:00 a.m. –  4:00 p.m.
  • Trade Show Open – Convention Center
  • 8:00 a.m. –  6:00 p.m.
  • Display & Sale Cattle Available for Viewing – Convention Center
  • 12:00 a.m. – 2:00 p.m.
  • President’s Reception & Awards Banquet – Sheraton
  • 2:30 p.m. – 4:30 p.m.
  • President’s Council Sale – Convention Center
  • 5:30 p.m.
  • Open Beefmaster Show – Convention Center
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Chipotle Announces They Will Source Grass-Fed Beef From Australia

Dear producers,

On May 29, Chipotle CEO Steve Ells announced through a blog in the Huffington Post that the restaurant chain will start sourcing grass-fed beef from Australia because they are unable to meet their supply needs for “Responsibly Raised” beef (which Chipotle defines as raised without hormones or antibiotics, among other things) from producers in the U.S.

“In 2013, our company purchased about 45 million pounds of domestic Responsibly Raised beef; but the U.S. supply isn’t growing quickly enough to match our demand,” says Ells. “… rather than meet the shortfall with conventionally raised beef from cattle treated with growth hormones and antibiotics, we decided to take this opportunity to start sourcing more truly grass-fed steak. So in addition to expanding our supply of beef raised without growth hormones or antibiotics, we are particularly excited to be able to serve more beef that comes from cattle raised entirely on grass.”

Ells says he hopes Chipotle’s “demand for grass-fed beef will help pave the way for more American ranchers to adopt a grass-fed program, and in doing so turn grass-fed beef from a niche to a mainstream product. We’re optimistic that our decision to serve grass-fed beef from Australia is one small step in the larger journey of restoring the practice of raising great American beef entirely on grass.”

This is not the first time Chipotle has tried to position one way of raising food as better than another; however, it’s the first time they have suggested that the U.S. beef community doesn’t produce the type of beef they want to serve in their stores. According to an interview with two beef producers, one grass-finished and the other grain-finished, Chipotle could find beef to meet their needs in the United States if they would work with U.S. farmers and ranchers.

We are encouraging producers, starting with Darrell Wood and Darrel Sweet, to raise their voices and respond to let Chipotle know what they think of the recent announcement and informing Chipotle that they can supply beef by using the hashtag #CallDarrell and special number 951-389-4FWI. Here’s how you can get involved:

    • o   Twitter:
      • Tweet @Chipotle, encouraging the restaurant to #CallDarrell at 951-389-4FWI for their beef needs.
      • Recommended Twitter posts, utilizing the hashtag #CallDarrell and the phone number 951-389-4FWI:
        • Hey @Chipotletweets, want responsibly raised beef? #CallDarrell at 951-389-4FWI More info:
        • Beef producers raise responsible beef and can supply.  For more info @chipotletweets, #CallDarrel 951-389-4FWI More info:
        • o   Facebook Strategy:
          • Since Facebook has more of a producer audience over a consumer audience, we recommend you use the myth/fact format on Facebook.  At the end, encourage the producer to re-share the information
          • Recommended Facebook post:
            • Myth: Beef producers can’t meet Chipotle’s definition of responsible raised beef.
              Fact: Beef producers are happy to supply Chipotle’s needs.

If you agree – please share this post with your followers.

    • o   Write a letter to Chipotle (whether you are a grass-finished or grain-finished beef producer,) explaining how you raise responsible beef and offer to supply Chipotle with responsibly raised beef. Send a copy of your letter to so that we can track how many letters are sent and how many producers reach out.

Chipotle Mexican Grill, Inc.

Attn: Steve Ells, co-CEO

1401 Wynkoop St Suite 500

Denver, CO 80202

  • o   Submit a comment to Chipotle online explaining how you raise responsible beef and offer to supply Chipotle’s stores with beef that was raised with integrity. Send a copy of your comment to so we can track how many are submitted.
  • o   Comment on the Huffington Post announcement and offer to supply Chipotle with beef.

Thank you,

Beefmaster Breeders United

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Beefmaster Succeeds with Heterosis Advantage

By: Bill Pendergrass, Executive Vice President

As beef producers we all know that our market is experiencing all time highs. This is being caused by good old fashioned supply and demand. We have the smallest cow herd our nation has seen since the mid 1940’s and now we have a rapidly expanding human population to feed. The result is that all proteins, especially beef is really short supply. While we as producers are enjoying the high markets there is an underlying theme we should begin to address. That is creating upmost efficiency in our beef supply chain to keep beef competitive in the market place.

The most proven way to create efficiency in beef production is utilizing heterosis. It is obvious that we as Beefmaster breeders need to develop a story line about using Beefmaster genetics in commercial herds will significantly add to the bottom line. You may not be familiar with the term heterosis but simply put it means hybrid vigor. When we crossbeed; the calf that results from mating (for example) an Angus to a Beefmaster will have several advantages over a straight bred calf from either parent breed. These advantages are heterosis or hybrid vigor.

With crossbreeding almost every trait is improved. New born calves are more vigorous at birth resulting in more live calves. Weaning weights on F1 crossbred calves, on the average are 6% higher than straight breds. Six percent higher weaning weights in a herd of 100 cows that normally wean 600 pounds calves is an extra 36 pounds per calf. Added to the 100 calves is an extra 3,600 pounds of calf weight to sell in today’s market that adds an additional $7200 if the calves are sold at weaning. This example only covers direct calf heterosis, it doesn’t add the HUGE advantages of maternal heterosis or using crossbred cows.

Maternal heterosis adds more to the bottom line that any other single management practice a commercial cattleman can perform. Crossbred females that result from a planned mating system where heterosis is optimized, add big impacts. Calf survivability is higher, new borns are more vigorous, have stronger immune systems and also capture growth advantages. Obviously more and heavier calves to sell add profit.

Crossbred females produce more calves over their lifetime and are in production much longer because they have an average lifespan of 1.5 years longer. Studies by the USDA Meat Animal Research Center prove that over their productive lifetime, planned mating crossbred cows result in a 25% increase in efficiency over straightbred cows. That is impressive but that 1.5 year longevity figure was on British genetics. Factor in the longevity of Beefmaster genetics and I would suggest that those cows would be productive for even more years and that would increase efficiency even more.

Simply put, Beefmaster genetics add the perfect amount of hybrid vigor to the black hided cow herd our country has produced. True, there are premiums for black hided cattle out there. However the effects of hybrid vigor will far outweigh black hided premiums. I have advocated using Beefmaster bulls on Angus cows for some time now but recently I have seen several large, progressive commercial herds using Beefmaster bulls on Brangus cows to great effect. Now is the time to fine tune our message, get organized and present a unified message to commercial cattlemen everywhere. Beefmaster SIRED females are the most productive, profitable commercial cows in the industry.

Now that we have the product…Beefmaster bulls…and the message…maternal heterosis…we need to effectively market our bulls. We as a breed need to be UNIFIED in this effort. BBU is a large organization with different philosophies represented but we all have one thing in common, we produce Beefmaster cattle.

While we may compete with each other for market share, it is vital to remember we also compete with other breeds. If you can’t supply enough bulls to fill an order, send that bull buyer to another Beefmaster breeder. You may think that you are losing a customer but in fact, you are providing vital customer service that your buyer will appreciate and chances are, it will make him even more loyal to your program.

Over the years, I have seen very successful programs gladly send customers to other herds when they did not have the cattle their buyer wanted. Almost without exception, this act of “keeping the buyer in the family” resulted in strengthening the relationship and in many cases created strong relationships between the two purebred breeders. Our commercial customers need to understand that the entire BBU membership wants them to be successful. Our competition understands this and we need to adapt this customer service philosophy as well.

The remaining summer months are packed with great Beefmaster activities The International Committee has the BIG (Beefmaster International Group) Event in Ft. Worth August 18-21 2014. Cattlemen from eight different Central and South American countries will be attending the Beefmaster workshop. The educational program will focus on utilizing Beefmaster genetics to increase performance and productivity in the cowherds in these emerging countries. This issue of the Beefmaster Cowman has informational article about the BIG event. All BBU members can attend and I encourage you take advantage of this opportunity to network with International customers and other BBU members.

The 2014 JBBA National Convention and Show will be held July 28-August 3, 2014 in Shawnee, OK. This is the feature event of the year of outstanding JBBA members who have been hard at work preparing for this annual event. Make plans to be with us in Shawnee to meet and support these outstanding JBBA members. Many breeders don’t realize that this event is not just a cow show. The educational competitions these members compete in give them the life skills to go out into the real world and be prepared to contribute and be great ambassadors for the Beefmaster breed and agriculture in general.

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Beefmasters Shine in the Sunshine State

By: Jeralyn Stephens, Beefmaster Breeders United Communications Coordinator

I will admit that I have only been to Florida once in my life and I was seven years old. Guess where I went? You’ve got that right, Disney World. This past week I learned that Florida is more than beaches and Disney World, it has an expansive cattle and agricultural industry.

I am fortunate to say I have now been all over the Sunshine State, even though it rained more than the sun shined, learning about Florida’s cattle industry and how it is a prime location for the Beefmaster breed. Last week Bill Pendergrass and I traveled around Florida, Tampa to Dade City to Okeechobee to Clewiston and back to Tampa. My task in Florida was to capture video and interviews of commercial cattlemen that are utilizing Beefmaster genetics in their commercial cattle herds. Some of the interviews will be featured in the upcoming Beefmaster episode on The American Rancher, which will premiere September 15, 2014 on RFD-TV.

Commercial cattleman John McCarthy of Dade City, Fla., is a big fan of the Beefmaster breed.

On my first day in Florida we traveled north of Tampa to visit with commercial cattleman John McCarthy of Dade City, Fla.

McCarthy utilizes Beefmaster females in his operation for the heterosis advantage and he says that “Beefmaster females are the key to his cattle operation.” McCarthy is also a citrus farmer and shared some educational information on orange trees and the bacterium causing disease that is currently plaguing the Florida orange tree industry referred to as “citrus greening”.

We continued our journey into Southern Florida and entered into cattle country that surrounds Lake Okeechobee to visit with Lykes Bros. Inc., Cattle Supervisor Travis Brown. The Lykes Ranch is located in Glades and Highlands Counties and spreads out on 337,000 acres on one of the largest contiguous pieces of land in the state. The property is home to integrated cow-calf, forestry, sugar cane and landscape operations. The Lykes Ranch is a progressive leader in Florida Agriculture and we got to see first-hand the impressive cattle the ranch has to offer. The Lykes Ranch utilizes Beefmaster bulls on their females.

Travis Brown of Lykes Bros., in Okeechobee, Fla., not only appreciates the docility of Beefmaster bulls but Brown says, “the genetic heterosis of their Beefmaster cross calves is unbeatable.”

Travis Brown of Lykes Bros., in Okeechobee, Fla., not only appreciates the docility of Beefmaster bulls but Brown says, “the genetic heterosis of their Beefmaster cross calves is unbeatable.” Brown has an extensive cattle background and loves what the Beefmaster breed has to offer to the Florida cattle industry.

Just South of the Lykes Ranch and on the South side of Lake Okeechobee is an impressive herd of the Beefmaster females and bulls that is owned by Jennie Lee Zipperer. Zipperer is a past BBU president and a Florida cattlewoman that is full of spirit. We visited with Zipperer, who is getting started in the Beefmaster business for the second time, and traveled throughout a part of Clewiston, Fla., referred to as Devil’s Garden. This a tough place to make a living on pasture but the hardiness of the Beefmaster breed makes it work and the cattle thrive in this “devilish” part of Florida.

Between rain showers we got to view an outstanding herd of females and bulls at Zipperer Beefmasters in Devil’s Garden, Fla. Owner Jennie Lee Zipperer is a past BBU president and pretty sharp Florida cattlewoman.

These three cattlemen and women are just a small representation of the cattle industry in the southern and central parts of Florida and how the Beefmaster breed is shining bright in the Sunshine State. The tide is turning toward the Beefmaster breed. Many ranchers in Florida are now turning to Beefmaster bulls to add hybrid vigor back into those black hided commercial females. From a planned crossbreeding standpoint, Beefmaster genetics on high percentage British cattle will rapidly address adaptability and add superior maternal heterosis better than any other breed. Our breed is in high demand in Florida and the biggest challenge is meeting this demand. The more good Beefmaster bulls we have available, the more buyers we will attract, the more they will spend on bulls. It is time that Beefmaster breeders start thinking big. Now is the time to expand your Beefmaster herd. We need our members to add females and increase their quality to meet this coming bull demand, not only in Florida but through out the United States and internationally.

I look forward to the day when Florida is known for beaches and Beefmasters!

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Beef Industry Tide is Turning in Favor of Beefmasters

By: Bill Pendergrass, Beefmaster Breeders United Executive Vice President

The tide is slowly beginning to turn in the favor of Beefmasters. Over the past 15 years as I have attended industry events across the country and participated in countless presentations by acclaimed professors, cattle feeders and packers there has been a recurring message being sent to the cow calf producer…make more high marbling product for the consumer.

The commercial sector has responded by using more British genetics for the past several years and guess what? We have transformed the genetic makeup of the nation’s herd to the point that according to BEEF magazine, 51% of the nation’s cow herd is now straight British. While that might help the packer produce more highly marbled product, it comes at a price. Reduced productivity.

One of the first signals the tide was changing have been the topics of presentations at industry events over the past year. I have been very pleasantly surprised to finally hear respected animal science professors from noted “cow colleges” finally begin to talk about heterosis and planned crossbreeding programs. This is a big departure from the days that it seems the only bull recommended by academia happened to be an Angus.

Now that we are finally in the age of heterosis, it is vital for us as Beefmaster breeders to produce the kind of cattle that will get the seal of approval from academia. Face it, Extension Beef Specialists and local Extension Service personnel are big influencers in their local bull market. If we are to bring them over to our side, it is vitally important for us to network with them and more importantly produce the kind of cattle they will recommend to their local producers.

The first step to getting their approval is to collect performance data and use it. Our competition in the genetics marketplace is exploiting their larger performance data bases against us and creating a technology gap to maintain their advantage. Some breeds are marketing Genomic Enhanced EPDs and sophisticated selection indices. We don’t currently have those tools but we do have heterosis on our side. While we work toward modernizing our selection tools, we have the opportunity to compile desperately needed data to solidify our claims.

Extension has proven time and again that they favor cattle with lots of performance data attached to them. Face it, educators have always been numbers oriented and always will be. Let’s embrace their concept and show them Beefmaster genetics are the optimum heterosis tool the industry desperately needs to increase productivity in our commercial cow herds. The “second chance” look we are getting from academia has been nice. If we want their continued endorsements, we must earn them. We earn that through data collection and utilization

I recently had the pleasure to call on several commercial herds in Florida. Over the course of the past twenty years, I have had the pleasure of working closely with several Florida cattlemen and have found that these ranchers are on the cutting edge for genetic and management trends. This trip to Florida was eye opening for me. Twenty years ago, I would have described the average commercial cow down there as ½ blood tiger stripes or even ¾ blood Brahman. By 2001, those herds were slowly becoming black hided and could be described as 25%-50% Brahman appearance. Now in 2014, those same herds are significantly more British in their appearance, many could be described as showing less than 25% ear influence.

Perhaps the most notable difference I seen this trip was the amount of Charolais crossbred commercial females that ranchers have been keeping back. I mention this only to point out that many ranchers turned to Continental breeds to add performance, pounds and marketability to their program. Now that these ranches are trying to add replacement females, they realize the need for superior maternal genetics that Beefmasters are uniquely qualified to offer. I will give you a free marketing tip…white hided commercial cows are easy to spot and their owners would benefit from Beefmaster bulls.

Although these ranchers have changed their cowherds to please their buyers, they have slowly lost production and productivity in their herds. Many ranchers down there are now turning to Beefmaster bulls to add hybrid vigor back into those black hided commercial females. From a planned crossbreeding standpoint, Beefmaster genetics on high percentage British cattle will rapidly address adaptability and add superior maternal heterosis better than any other breed.

While the demand for Beefmaster bulls is good, it is imperative to understand that these cattlemen are really savvy about performance. Our competition has trained these bull buyers to utilize performance data in bull selection. If we are to earn and keep these buyers, we must provide them with high quality bulls backed by serious performance and ultrasound data.

Perhaps the biggest challenge we face in the emerging bull market is volume. Simply put we need more good Beefmaster bulls. If a large operator commits to buying Beefmaster bulls, he wants to make sure there are enough bulls out there to pick from to meet his needs. Bull buyers are like any other consumer, they want quality and selection in volume. If a large rancher needs to buy 30 of our bulls, he wants to pick through 90 to end up with his required number. Volume attracts volume. The more good Beefmaster bulls we have available, the more buyers we will attract, the more they will spend on bulls. It is time we start to think big. Now is the time to expand your herd. We need you to add females and increase your quality to meet this coming bull demand. We also need you to collect performance and ultrasound data and turn it into to BBU so we can help you add value to your program.

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