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Impressive Education Series at BBU Convention!

The 2014 Annual BBU Convention promises to be a standout Educational event for Beefmaster Breeders. Two days-worth of useful information that can be taken home and applied to every member’s home operation are well worth the Convention Registration fee.

Thursday afternoon October 30 will kick off with Zoetis Animal Genetics who is sponsoring and will lead a workshop titled “Genomics in the Seedstock Sector”. Genomics is rapidly becoming the most important field in animal agriculture and it is creating the most accurate genetic selection tools known to man. DNA technology is not just for parentage anymore. Learn about the exciting, rapidly advancing world of Genomics. Attending this session will prepare you for the future of Beefmaster performance selection.

Emerging Selection Technologies will be the topic for Dr. Matt Spangler of the University of Nebraska at Lincoln. Dr. Spangler is regarded as one of the leading Animal Breeders in the world and is serving as BBU’s Consulting Geneticist where he is assisting in the development of Beefmaster selection indices, the latest, most accurate and comprehensive addition to EPD selection tools. Dr. Spangler is a guiding force for the Beefmaster breed as he helps BBU bridge the gap from traditional quantitative EPD’s over to Genomic Enhanced EPD’s.

The final workshop for Thursday will be Using Multi Media to Market Seedstock. Jeralyn Stephens BBU Communications Director and Matt Woolfolk, BBU Field Representative will lead this interesting discussion and have live, real time examples of effective uses for websites, Facebook, Twitter, Instagram and others. A key emphasis point will be incorporating video into your marketing plans.

Halloween morning will kick off with Dr. Robert Wells of the Noble Foundation, Ardmore OK as he discusses “Utilizing Heterosis, Crossbreeding with Beefmasters”. One of the key demand drivers for Beefmaster bulls has been their use by commercial cattlemen on commercial Angus influenced females. Dr. Wells and the Noble Foundation have instituted a large scale, planned crossbreeding and marketing program for their Clients in OK and TX. Learning how progressive breeding and marketing programs such as the Integrity Program works gives valuable insight into the future of crossbreeding and how Beefmaster breeders can position their programs for success.

In keeping with the theme of Beefmaster Heterosis, Travis Brown, Cattle Manager of Lykes Bros. Inc. of Okeechobee FL will be discussing how this this top flight commercial operation capitalizes on Maternal Heterosis, which is enabled by Beefmaster bulls. A perennial Cattle-Fax Top 25 Commercial Herd, Lykes Bros. sets the standard for production and efficiency in cow calf production. After hearing how and why Lykes Bros. use Beefmaster genetics, you will be able to more effectively promote your herd to commercial cattlemen.

Halloween morning will conclude with a rapid fire panel discussion including all of the presenters from both Thursday and Friday. All topics are fair game and as everyone knows, panel discussions are the most entertaining and interesting way to quiz program presenters and engage them in discussion. This is a talented group on industry experts that can offer very sound advice for improving your program.

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Growing Interest in Beefmaster Worldwide

- Website Hits Going Great Across the Globe

By M. Doyle Sanders, BBU International Committee Co-Chairman

When Beefmaster Breeders United (BBU) updated the website a few years ago, one of the features that was included allowed for monitoring the performance of the website from interested internet readers who access the site.  By early 2013, BBU had received queries from over 100 countries around the world.  For this reason, the BBU International Committee launched a market study to assure proper focus on target countries and markets to benefit from the Beefmaster breed.  The results of that study have confirmed the importance of our existing markets but also highlighted other areas that could be lucrative to BBU.

By mid- 2014, the website attention has achieved very powerful results.  This is attributed to the RFD-TV documentary features on Beefmasters, the BBU public relations and media support, and our BBU advertising efforts.  The Beefmaster benefits to the beef industry is also providing a very powerful message when beef professionals seek improvement in beef quality and efficiency with strong heterosis.

Using annual rates for 2012-2014 ending each July, the BBU website has grown in hits -just in the USA- going from 6370 in 2012, to 59,258 in 2013, and 74,830 in 2014.  As expected due to market share of the Beefmaster breed in the countries of Mexico and South Africa, these respectively provide the second and third largest number of hits around the world.

After USA, Mexico and South Africa, the number of hits on the BBU website are growing annually with highest rankings in order from Poland, Colombia, Canada, Costa Rica, Brazil, and Thailand.  Most recent trends reflect the growth of Beefmaster Breeder Associations in Colombia, Costa Rica, and Thailand.

Today, Australia is growing in interest and several European countries are expressing repeated interest in the Beefmaster breed.  These European countries include United Kingdom, Netherlands, Germany, Italy, Turkey, with Poland and the Balkans in that mix.  Countries such as Zimbabwe, Botswana, Nigeria, and Morocco are also interested due to the acceptance in South Africa.  The work in Thailand has led to interest in Vietnam, Indonesia, Philippines, and India.

This interest across the internet worldwide will continue to influence the growth and acceptance of the Beefmaster breed as the Best of Both Worlds – Worldwide.

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Meet & Greet with Matt Woolfolk

By: Matt Woolfolk, Field Representative & Commercial Marketing Director

Although I’ve only been working for Beefmaster Breeders United (BBU) for a few weeks, I’ve already been able to meet and visit with quite a few breeders. For those I haven’t had the chance to meet yet, consider this note my informal introduction.

I was raised on my family’s registered and commercial Hereford operation in Jackson, Tenn. We run about 175 mature cows, as well as approximately 30 acres of hay and 200 acres of crop land. Every spring I would select a couple heifers from our program and show them in state and national Hereford shows. I was fortunate to serve a three year term on the National Junior Hereford Association (NJHA) board of directors, including a one-year term as Chairman.  It was my time serving the NJHA that helped me realize how much I enjoyed working with cattle people. I’ve yet to find a group of people that are more dedicated and passionate about their way of life than cattlemen. I knew being a part of the cattle community was how I wanted to spend my professional life, and I am fortunate that BBU has given me to opportunity to join the Beefmaster family. I’ve been blown away by how openly I have been received by everyone I have met so far!

When I was in San Antonio after accepting the position with BBU, Kathy Pendergrass asked me if I had any hobbies. I had to think a little to come up with something besides cattle (I do enjoy SEC football and baseball seasons), but the cattle business really is my favorite pastime. Reading the newest cattle magazine or sale catalog was my way to relax going through graduate school. The chance to travel the country visiting with Beefmaster breeders, touring their operations and attending sales every weekend is an opportunity to do something I love while trying to make a positive contribution to the Beefmaster community.

Whenever I am in your area, I would love to set up a time for any BBU services you may need, especially classification and herd visits. I encourage you to coordinate with breeders near you and set up visits at the same time. It helps me make the most of my travel time, as well as allows you to share the service fees with another breeder. In the upcoming weeks, I’ll be attending the following sales:

September 19-20 – Arkansas BBA Sale, Conway, AR

September 26-27 – Live Oak BBA Sale, Three Rivers, TX

October 3-4 – Painted Springs Beefmasters, Thompson’s Station, TN

I have dates set aside to visit area breeders before or after each of these sales, but slots are filling up quickly!  Give me a call at 210-464-0923 to schedule your visit, or if you just want to talk cows (or SEC football).  I can also be reached via email at  I’m looking forward to formally meeting each of you real soon!

- Matt Woolfolk

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JBBA A.I. Program

The Junior Beefmaster Breeders Association (JBBA) A.I. program will be changing its format this coming fall. In the past we have relied on donations of semen from breeders across the country for our junior members. This fall we are asking breeders to nominate their top bulls to the JBBA A.I. program. Breeders will pay a nomination fee of $150 and fill out a form and return both back to the JBBA office. The JBBA office will then put a list of bulls that have been nominated with breeders contact information and pedigree and performance information together. JBBA members will in return contact the breeders/sales consultants/ranch manager to purchase semen from them on their bull(s) at a set price of $15 per straw. Paper work for nominating bulls will become available in October. We appreciate all of the breeders that have donated semen to our junior program. If you have any questions on how the new JBBA A.I. program will work please feel free to contact Allison Wells at or at 979-251-0325.

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EPA Finally Hands Over Maps Detailing the Extent of their WOTUS Proposal

The House Committee on Science, Space, and Technology released maps today of waters and wetlands the Environmental Protection Agency has to-date refrained from making public. After multiple requests, the Agency finally handed over the maps to the committee, which appear to detail the extent of the “Waters of the United States” proposal.

“Given the astonishing picture they paint, I understand the EPA’s desire to minimize the importance of these maps,” said Rep. Lamar Smith (R-Texas), Chairman of the House Science Committee, in a letter to EPA Administrator Gina McCarthy. “But EPA’s posturing cannot explain away the alarming content of these documents. While you claim that EPA has not yet used these maps to regulate Americans, you provided no explanation for why the Agency used taxpayer resources to have these materials created.”

Knowledge of the maps came as the Committee was doing research in preparation for a hearing regarding the proposed “Waters of the United States” rule. The maps were kept hidden while the Agencies marched forward with rulemaking that fundamentally re-defines private property rights, said Chairman Smith.

“It is deplorable that EPA, which claims to be providing transparency in rulemakings, would intentionally keep from the American public, a taxpayer-funded visual representation of the reach of their proposed rule,” said Ashley McDonald, National Cattlemen’s Beef Association environmental counsel. “Unfortunately, it is just another blatant contradiction to the claims of transparency this Administration insists they maintain.”

These maps are very similar to the maps produced by NCBA and other agricultural groups, which also showcase the EPA’s extensive attempt to control land across the country. These maps show individual states facing upwards of 100,000 additional stream miles that could be regulated under the proposed regulation.

“This is the smoking gun for agriculture,” said McDonald. “These maps show that EPA knew exactly what they were doing and knew exactly how expansive their proposal was before they published it.”

The maps are available on the House Committee website here.

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Beefmaster Breeders United Welcomes Woolfolk to Staff

SAN ANTONIO (Aug. 15, 2014)Beefmaster Breeders United (BBU) is proud to announce that Matthew Woolfolk of Jackson, Tenn., will be serving as the Field Representative/Commercial Marketing Director for the Beefmaster membership. Woolfolk will provide assistance to Beefmaster breeders and commercial beef producers throughout the United States. Woolfolk will provide consultation and farm visit services to members, while also increasing the Beefmaster breed’s exposure in the commercial marketplace. His responsibilities will include providing classification services, managing commercial marketing programs and supporting BBU educational programs that create visibility and demand for Beefmaster cattle.

Woolfolk grew up raising cattle with his family and they currently operate Woolfolk Farms, a Hereford and commercial female cow-calf operation in Western Tennessee. Woolfolk has an extensive agricultural background and held various leadership positions while a member of the National Junior Hereford Association. Woolfolk brings to BBU a vase knowledge of commercial cattle operations and animal genetics from his previous positions with Marshall Cattle Company of Burlington, Colo., and his education at Mississippi State University and Texas A&M University.

As a Tennessee native, Woolfolk attended Mississippi State where he studied Animal and Dairy Science and received a Bachelor of Science degree. While at Mississippi State Woolfolk worked on various cattle research projects and held several leadership roles in agricultural organizations. He continued his education at Texas A&M University where he earned a Master of Science degree in Animal Breeding and Genetics. His graduate work included teaching numerous courses on animal science and animal breeding, as well as graduating with honors. Prior to becoming a BBU staff member, Woolfolk served as the Marketing Specialist for Woolfolk Farms where he implemented seedstock and commercial marketing programs for their beef cattle operation.

“We are excited to have Matt on board,” said BBU Executive Vice President Bill Pendergrass. “Matt’s background in genetics, beef cattle production and marketing seedstock will be beneficial to the breed and its members.”

Woolfolk will begin his duties next week at the Beefmaster International Group event in Fort Worth, Texas from Aug. 18-21 and he will be attending the Southeastern Beefmaster Breeders Association Convention in Tunica, Miss., the weekend of Aug. 22-23. Please help us in welcoming Matt to the Beefmaster family. Due to his required work travel, Matt Woolfolk will be residing in College Station, Texas and will work remotely as a BBU employee. He can be reached directly via email at or via cell phone at 210-464-0923.

For more information or to contact the BBU staff members call the office at 210-732-3132 or visit

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Junior Beefmaster Breeders Compete at 30th Annual National Show & Convention

SAN ANTONIO (Aug. 8, 2014) – One hundred and forty three Junior Beefmaster Breeders Association (JBBA) members and their families traveled to the Heart of Oklahoma Expo Center in Shawnee, Okla., last week for the 30th Annual JBBA National Convention and Heifer Show from July 28 through August 3. There were six states (Arkansas, Kentucky, Louisiana, Mississippi, Oklahoma and Texas) represented at the 2014 convention and the association celebrated 30 years of building leaders and still counting.

This year’s convention focused on the aspect that JBBA members are leaders in their communities and in the cattle industry. The convention hosted a leadership conference where JBBA members learned about leadership skills and building good character. In an effort to give back, these future leaders donated toiletry items at the national convention which will be donated through a mission service that serves countries overseas. Junior members also learned about cattle marketing, photography and cattle ultrasound technology in the various educational sessions that were hosted at the annual convention.

“We were excited to host the 30th annual JBBA nationals in Oklahoma and it proved to be a successful event, thanks to our generous sponsors,” said Allison Wagner Wells, Junior Program Coordinator. “This was our biggest junior nationals to date and we hope to have even more participants at the 2015 nationals in College Station, Texas.”

The six day event consisted of several competitions including public speaking, photography, power point presentation, livestock judging, a herdsman quiz, a coloring contest and an autograph contest.

The winners of the public speaking contest are as follows:

  • Junior 1st place – Jacqueline Rand, Tyler, Texas
  • Junior 2nd place – Kayl Tassin, Bush, La.
  • Intermediate 1st place – Saige Tassin, Bush, La.
  • Intermediate 2nd place – Cory Sinkule, Abbott, Texas
  • Senior 1st place – Reese Tassin, Bush, La.
  • Senior 2nd place – Lacey Anderson, Checotah, Okla.

The winners of the photography contest are as follows:

  • Junior 1st place – Halle Duplichain, Alto, Texas
  • Junior 2nd place – Jacqueline Rand, Tyler, Texas
  • Intermediate 1st place – Braylee Mackie, Lott, Texas
  • Intermediate 2nd place – Todd Duplichain, Alto, Texas
  • Senior 1st place – Kasey Mitchell, Katy, Texas
  • Senior 2nd place – Jarrett Mackie, Lott, Texas

The winners of the power point presentation contest are as follows:

  • Junior 1st place – Clayborne Janssen, Victoria, Texas
  • Junior 2nd place – Lillian Hettinger, Springtown, Texas
  • Intermediate 1st place – Cory Sinkule, Abbott, Texas
  • Intermediate 2nd place – Brock Collins, Rockfield, Ky.
  • Senior 1st place – Christy Petry, Azle, Texas
  • Senior 2nd place – Rebecca Herrera, Azle, Texas

The winners of the livestock judging contest are as follows:

  • Junior 1st place – Raymie Emmons, Streetman, Texas
  • Junior 2nd place – Kayl Tassin, Bush, La.
  • Intermediate 1st place – Saige Tassin, Bush, La.
  • Intermediate 2nd place – Brock Collins, Rockfield, Ky.
  • Senior 1st place – Houston Myers, Alvord, Texas
  • Senior 2nd place – Nate Compton, Bellville, Texas

The winners of the herdsman quiz contest are as follows:

  • Junior 1st place – Jacqueline Rand, Tyler, Texas
  • Junior 2nd place – Kayl Tassin, Bush, La.
  • Intermediate 1st place – Cory Sinkule, Abbott, Texas
  • Intermediate 2nd place – Faith Martin, New Ulm, Texas
  • Senior 1st place – Raney Lovorn, Como, Texas
  • Senior 2nd place – Trenton Glaser, Rogers, Texas

The winners of the coloring contest are as follows:

  • Age 6 and younger: 1st place – Creedon Rand, Tyler, Texas
  • Age 6 and younger: 2nd place – Haiden Lee
  • Age 7 and 8: 1st place – Kayl Tassin, Bush, La.
  • Age 7 and 8: 2nd place – Dusti Ozment, Tecumseh, Okla.
  • Age 9 and older: 1st place – Kourtnie Hood, Alvord, Texas

The winner of the autograph contest was Camrin Byers of Henrietta, Texas.

The JBBA members also participated in multiple cattle competitions during the six days in Shawnee, Okla.; the six day convention hosted five different shows for members to exhibit their cattle. The five shows included a showmanship competition, a bred and owned heifer show, a haltered bull show, a Beefmaster Advancer heifer show and the JBBA National Heifer Show. The shows had an excellent turnout with 331 Beefmaster heifers, 101 bred and owned Beefmaster heifers, 37 bulls and Beemaster Advancer heifers.

The winners of the showmanship competition are as follows:

  • Junior Champion – Raymie Emmons, Streetman, Texas
  • Junior Reserve Champion – Braylee Cowan, Dodd City, Texas
  • Intermediate Champion – Calli West, Paris, Texas
  • Intermediate Reserve Champion – Jolene Bouchard, Azle, Texas
  • Senior Champion and Pevine Hicks Memorial Champion Showman – Devon Wilson, Chico, Texas
  • Senior Reserve Champion – Hagen Davis, Chico, Texas

The winners of the Beefmaster Advancer heifer show are as follows:

  • Champion – B Bar Tess exhibited by Seth Byers, Decatur, Texas
  • Reserve Champion – Tyra’s Heidi exhibited by Kalli Ellis, La Ward, Texas

The winners of the haltered bull show are as follows:

  • Calf Champion – MDH Captain Tuff exhibited by Madisyn Horndt, Ellinger, Texas
  • Reserve Calf Champion – EMS King George exhibited by Reagan Emmons, Streetman, Texas
  • Junior Champion – MJ Leonidas exhibited by Halle Duplichain, Alto, Texas
  • Reserve Junior Champion- Red Thunder exhibited by Blair Low, Alto, Texas
  • Yearling Champion – Legend of Zeus exhibited by Kylee Henderson, Checotah, Okla.
  • Reserve Yearling Champion- Eagle’s Cain Cannon exhibited by Isaac McFarland, Keithville, La.
  • Grand Champion – Legend of Zeus exhibited by Kylee Henderson, Checotah, Okla.
  • Reserve Grand Champion – MJ Leonidas exhibited by Halle Duplichain, Alto, Texas

The winners of the bred and owned heifer show are as follows:

  • Grand Champion – Jackies Marsha exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Grand Champion – Ellis Miss Louise exhibited by Kalli Ellis, La Ward, Texas

The winners of the JBBA National Heifer Show are as follows:

  • Calf Champion – EMS Pistol Annie exhibited by Reagan Emmons, Streetman, Texas
  • Reserve Calf Champion- Meggans Cora exhibited by Kalli Ellis, LaWard, Texas
  • Junior Champion – Jackies Marsha exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Junior Champion- Diamond RB Sassy Girl exhibited by Devon Wilson, Chico, Texas
  • Senior Champion – Meggan’s Black Jewel exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Senior Champion- EMS Cash’s Gypsy exhibited by Reagan Emmons, Streetman, Texas
  • Champion Pair – WR Baby Lisa exhibited by Shawn Skaggs, De Leon, Texas
  • Reserve Pair- Gilmore’s Escalade exhibited by Isaac McFarland, Keithville, La.
  • Grand Champion – Meggan’s Black Jewel exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Grand Champion – EMS Cash’s Gypse exhibited by Reagan Emmons, Streetman, Texas

After the heifer show was complete, JBBA members along with their families enjoyed the awards banquet and dance. All winners were announced from the contests and events held throughout the week. Overall awards were given to a JBBA member in each age division, which was determined from points earned throughout the week. To round out the evening of awards, over $30,000 in scholarships were awarded to senior JBBA members.

The overall awards were presented to the following JBBA members:

  • Overall Junior – Raymie Emmons, Streetman, Texas
  • Overall Intermediate – Saige Tassin, Bush, La.
  • Overall Senior – Reese Tassin, Bush, La.

The scholarship awards were presented to the following JBBA members:

  • Beefmaster Breeders Cattlewomen’s Scholarships
    • Trenton Glaser, Rogers, Texas
    • Walker Eskew, Sealy, Texas
    • Rebecca Herrera, Azle, Texas
  • Kenneth Lewis Memorial Scholarships
    • Joshua Price, Moody, Texas
    • Metz Branch, Paris, Texas
  • B.E.E.F. Scholarships
    • Trenton Glaser, Rogers, Texas
    • Raney Lovorn, Como, Texas
    • Christy Petry, Azle, Texas
    • Michael Buckley, Collins, Miss.
  • East Texas/Louisiana Beefmaster Marketing Group Scholarships
    • Michael Buckley, Collins, Miss.
    • Ryan Seelye, New Caney, Texas
    • Kane Ozment, Tecumseh, Okla.
    • Zachary Byers, Henrietta, Texas
    • Trenton Glaser, Rogers, Texas
  • Brian Murphy Memorial Scholarship
    • Trenton Glaser, Rogers, Texas
  • JBBA Scholarships
    • Christy Petry, Azle, Texas
    • Rebecca Herrera, Azle, Texas
    • Tanner Jones, Alto, Texas
    • Kane Ozment, Tecumseh, Okla.
    • Michael Buckley, Collins, Miss.

Congratulations to all the JBBA members on a great week. Thank you to the volunteers and sponsors for the hard work and support that made this event possible. The 31st Annual JBBA National Convention and Shows will be held in College Station, Texas, July 20-26, 2014.

For more information about Beefmaster Breeders United and its Junior Program please contact the BBU office at 210-732-3132 or visit Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, follow us on Twitter and Pinterest, as well as receive our news updates through joining our mailing list.

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Beefmaster Breed to be Featured on RFD-TV’s The American Rancher

SAN ANTONIO (Aug. 7, 2014) – During the past few months Beefmaster Breeders United (BBU) has traveled the country capturing footage for the upcoming Beefmaster episode on RFD-TV’s The American Rancher. After months of dedication the episode premieres on September 15, 2014 at 9 p.m. Eastern Standard Time (EST) on your favorite rural television network, RFD-TV. BBU invites the public, all BBU members, Junior Beefmaster Breeders Association (JBBA) members and potential Beefmaster breeders to learn more about the Beefmaster breed and how the breed is positively influencing the beef cattle industry. The episode will also be available on the BBU website and social media platforms Facebook and YouTube.

“We are excited to be apart of this creative process and see hard work developed into an outstanding program that will share the Beefmaster story to a greater audience,” said Jeralyn Stephens, BBU communications coordinator. “Working with several cattle producers on this project has been a great opportunity for the BBU staff and Superior Productions.”

The Beefmaster episode on The American Rancher will explore the history of the breed and take an in-depth look at the Six Essentials – weight, conformation, milk production, fertility, hardiness and disposition; that the Beefmaster breed was founded on over 60 years ago by Tom Lasater. The episode will feature purebred and commercial cattlemen as they discuss how the Beefmaster breed’s hybrid vigor and maternal heterosis produces superior crossbred females. The show will also examine the importance of the Beefmaster breed to the cattle industry as a whole and how Beefmaster bulls are the best of both worlds through producing extremely fertile, functional and docile females to rebuild America’s cowherds, as well as producing profitable feeder calves that deliver results in the current market place. Tune into the episode to learn from true blue cattlemen and how their ranches embrace the Beefmaster breed.

“The passion that the cattle producers shared while capturing the video was astounding. It was exciting to see commercial breeders embracing Beefmaster genetics to add value and maternal heterosis to their commercial cattle operations,” said BBU Executive Vice President Bill Pendergrass. “It will be an impressive episode that I am excited for the public and BBU members to see.”

The show is sponsored by Beef On Forage Beefmaster Bull Sale, Bounds Swinging B Ranch, Collier Farms, Emmons Ranch, Isa Cattle Company, Live Oak Beefmaster Breeders Association, Lyssy Beefmasters and the South Texas Beefmaster Breeders Association.

The American Rancher, hosted by Pam Minick, is entering its ninth year of broadcasting on RFD-TV. The series began in the fall of 2004 and brings audiences in touch with the people and places that make ranching an American lifestyle. The American Rancher is a half-hour television series that reaches a vast audience and premieres each Monday night at 9 p.m. EST and re-airs on Sundays 12 p.m. EST.

For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, follow us on Twitter and Pinterest, as well as receive our news updates through joining our mailing list.

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Beefmasters, Blues and BBQ on Beale Street!

By: Penny Bowie, Convention Chairman

Memphis: the home of the blues and the birthplace of rock ‘n’ roll. The 2014 BBU Convention in Memphis, Tenn., is going to be a great time for everyone in attendance. The convention committee has been a powerhouse leadership team that is helping lead the way for this to be a tremendous convention.

Co-Chairman Ty Agee and I are working closely together to ensure that the Beale Street experience is one of a kind for BBU members. Ty is a Memphis expert because he owns a restaurant in downtown Memphis on Beale Street. His expertise, knowledge and Memphis connections have proven to be invaluable. Ty knows everyone in Memphis. I think he even knows Elvis, if you believe Elvis is still alive. With Ty’s help, the convention committee has ensured that BBU members attending this year’s convention will experience Memphis is first-class style.

The city of Memphis is excited to welcome Beefmasters to the city and it will be the first time for the city to host cattle in their Convention Center.  During the convention we will also be giving back to the city of Memphis by hosting a farm to city day for inter-city children in coordination with the Tennessee Farm Bureau and Ag in the Classroom. We are excited to bring the knowledge of agriculture and Beefmaster cattle to urban based children, while also giving back to our host city. We encourage BBU members to come and have a Beefmaster farm to city day with us.

In preparation for the 2014 convention there are three points I would like to stress. Book your hotel rooms if you want to be right across the road from the Convention Center. Our host hotel, the Sheraton Memphis Downtown, is filling up quickly. If you have trouble making reservations and are not placed into the Beefmaster room block at the Sheraton Memphis Downtown, please contact Marie Zirkel at the BBU office via 210-732-3132.  We have had a great response from BBU members on room reservations and have had to increase the number of hotel rooms in the Beefmaster block twice, which is a great indication that this convention will have great attendance.

Second, we need BBU members to saddle-up and support the convention by becoming an event sponsor or a metal sponsor. If you can offer something special for auction items or for an event please donate. We would really appreciate the help and donation forms can been found at

Lastly, come early or stay late and see Memphis. Memphis is a fun place with music and great food. Memphis is the birthplace of the blues, soul and rock ‘n’ roll music. Elvis, Roy Orbison, Jerry Lee Lewis and Johnny Cash all recorded at the historic Sun Records, a museum you can visit while staying in Memphis. Also while you’re in Memphis be sure to visit Graceland, which is Elvis’ home and the second most-visited home in America.

As you can see, the BBU Convention schedule will be full of fun activities. The hotel is filling up fast and excitement is already in the air. I can’t wait for all of our cattle friends to see the bright lights of Memphis. Don’t forget…book your room now!

See you in Memphis to enjoy Beefmasters, Blues, and BBQ on Beale Street.



Thursday, October 30

  • 8:00 a.m. –   9:30 a.m.
  • President’s Council Breakfast & Meeting – Sheraton (Satellite Presidents, Marketing Group Presidents and BBU Officers)
  • 9:00 a.m. – 11:00 a.m.
  • Farm/City Day with Beefmasters – Convention Center
  • 10:30 a.m. – 12:30 p.m.
  • Board of Directors Meeting – Sheraton
  • 11:00 a.m. -   5:00 p.m.
  • Registration Desk Open – Sheraton
  • 2:00 p.m. – 2:45 p.m.
  • Cattlemen’s Marketplace – Sheraton
  • 3:00 p.m. – 4:00 p.m.
  • Seminar – Cattle Marketing/Social Media – Sheraton
  • 6:30 p.m. – 11:00 p.m.
  • South 40 Party & B.E.E.F. Gala – Sheraton

Friday, October 31

  • 8:00 a.m. -   5:00 p.m.
  • Registration Desk Open – Sheraton
  • 8:00 a.m. –   6:30 p.m.
  • Display & Sale Cattle Available for Viewing – Convention Center
  • 8:30 a.m. –   9:30 a.m.
  • Seminar – Crossbreeding with Beefmasters is Key – Sheraton
  • 9:45 a.m. – 10:45 a.m.
  • Seminar – Implementing Crossbreeding at the Commercial Level – Sheraton
  • 11:30 a.m. – 1:45 p.m.
  • Kick-off Luncheon – JBBA Speaking Contest Winners followed by Guest Speaker – Sheraton
  • 2:00 p.m. -   4:00 p.m.
  • General Membership Meeting – Sheraton
  • 4:00 p.m. -   7:00 p.m.
  • Trade Show Welcome Reception – Convention Center
  • 4:30 p.m. -   7:00 p.m.
  • All Around Cowboy Competition – Convention Center
  • 7:00 p.m.
  • Open Night (Halloween on Beale Street)

Saturday, November 1

  • 8:00 a.m. – 10:00 a.m.
  • Cattlewomen’s Annual Meeting and Breakfast – Beale Street
  • 8:00 a.m. – 11:30 a.m.
  • JBBA Heifer Show – Convention Center
  • 8:00 a.m. –  3:00 p.m.
  • Registration Desk Open – Sheraton
  • 8:00 a.m. –  4:00 p.m.
  • Trade Show Open – Convention Center
  • 8:00 a.m. –  6:00 p.m.
  • Display & Sale Cattle Available for Viewing – Convention Center
  • 12:00 a.m. – 2:00 p.m.
  • President’s Reception & Awards Banquet – Sheraton
  • 2:30 p.m. – 4:30 p.m.
  • President’s Council Sale – Convention Center
  • 5:30 p.m.
  • Open Beefmaster Show – Convention Center
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Chipotle Announces They Will Source Grass-Fed Beef From Australia

Dear producers,

On May 29, Chipotle CEO Steve Ells announced through a blog in the Huffington Post that the restaurant chain will start sourcing grass-fed beef from Australia because they are unable to meet their supply needs for “Responsibly Raised” beef (which Chipotle defines as raised without hormones or antibiotics, among other things) from producers in the U.S.

“In 2013, our company purchased about 45 million pounds of domestic Responsibly Raised beef; but the U.S. supply isn’t growing quickly enough to match our demand,” says Ells. “… rather than meet the shortfall with conventionally raised beef from cattle treated with growth hormones and antibiotics, we decided to take this opportunity to start sourcing more truly grass-fed steak. So in addition to expanding our supply of beef raised without growth hormones or antibiotics, we are particularly excited to be able to serve more beef that comes from cattle raised entirely on grass.”

Ells says he hopes Chipotle’s “demand for grass-fed beef will help pave the way for more American ranchers to adopt a grass-fed program, and in doing so turn grass-fed beef from a niche to a mainstream product. We’re optimistic that our decision to serve grass-fed beef from Australia is one small step in the larger journey of restoring the practice of raising great American beef entirely on grass.”

This is not the first time Chipotle has tried to position one way of raising food as better than another; however, it’s the first time they have suggested that the U.S. beef community doesn’t produce the type of beef they want to serve in their stores. According to an interview with two beef producers, one grass-finished and the other grain-finished, Chipotle could find beef to meet their needs in the United States if they would work with U.S. farmers and ranchers.

We are encouraging producers, starting with Darrell Wood and Darrel Sweet, to raise their voices and respond to let Chipotle know what they think of the recent announcement and informing Chipotle that they can supply beef by using the hashtag #CallDarrell and special number 951-389-4FWI. Here’s how you can get involved:

    • o   Twitter:
      • Tweet @Chipotle, encouraging the restaurant to #CallDarrell at 951-389-4FWI for their beef needs.
      • Recommended Twitter posts, utilizing the hashtag #CallDarrell and the phone number 951-389-4FWI:
        • Hey @Chipotletweets, want responsibly raised beef? #CallDarrell at 951-389-4FWI More info:
        • Beef producers raise responsible beef and can supply.  For more info @chipotletweets, #CallDarrel 951-389-4FWI More info:
        • o   Facebook Strategy:
          • Since Facebook has more of a producer audience over a consumer audience, we recommend you use the myth/fact format on Facebook.  At the end, encourage the producer to re-share the information
          • Recommended Facebook post:
            • Myth: Beef producers can’t meet Chipotle’s definition of responsible raised beef.
              Fact: Beef producers are happy to supply Chipotle’s needs.

If you agree – please share this post with your followers.

    • o   Write a letter to Chipotle (whether you are a grass-finished or grain-finished beef producer,) explaining how you raise responsible beef and offer to supply Chipotle with responsibly raised beef. Send a copy of your letter to so that we can track how many letters are sent and how many producers reach out.

Chipotle Mexican Grill, Inc.

Attn: Steve Ells, co-CEO

1401 Wynkoop St Suite 500

Denver, CO 80202

  • o   Submit a comment to Chipotle online explaining how you raise responsible beef and offer to supply Chipotle’s stores with beef that was raised with integrity. Send a copy of your comment to so we can track how many are submitted.
  • o   Comment on the Huffington Post announcement and offer to supply Chipotle with beef.

Thank you,

Beefmaster Breeders United

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