Buongiorno Beefmasters

By Doyle Sanders, BBU International Committee Co-Chair to Europe/Asia

The “Buongiorno Beefmasters” event was hosted in Rome, Italy on September 24, 2016. It was a great event that was developed to introduce the Beefmaster breed into Italy, while it grows into Western Europe from Northern Ireland and Eastern Europe from Poland. Opportunities to extend into Northern Africa and Russia/Kazakhstan are also now being considered due to this event. U.S. Livestock Genetics Export, Inc. (USLGE) has supported the effort to export and grow the Beefmaster breed into Europe since the first project was identified for Italy in 2013, Poland in 2014 and the United Kingdom in 2015.

The project to launch Beefmaster genetics into Europe required strict compliance with European Union (EU) bovine health restrictions over a long term process. Certified Semen Services (CSS) semen is not accepted under EU regulations for semen importation. Doyle and Dorothy Sanders’ DBL D BAR Beefmaster Ranch in Austin County, Texas went through a high risk process to certify their herd and obtain special EU certification of embryo collection standards not commonly used in the United States for beef cattle. No outside funding has been used to develop this project. Some USLGE funding was applied to partially offset educational programs for breed promotion for potential European beef producers.

Giulio and Francesca DeDonatis’ Tenuta dell Argenta Resort Range and Feedlot at Civitavecchia and their meat markets in Rome, Italy formed a relationship with the DBL D BAR Ranch to kick off the project in late 2013 that has grown to include Poland and Northern Ireland.

The special event was attended by approximately 100 guests, representing various aspects of the beef industry in Italy and Central Europe. These guests included breeders, feedlots, feeder cattle suppliers, major grocery and meat supplier, beef professionals involved in agri-marketing, beef journalism professionals and graduate students developing beef research projects at the University of Bologna.

USLGE sponsored travel for the seminar speakers which included Beefmaster Breeders United President-Elect Steve Carpenter, Dr. Joe Paschal of Texas A&M University and Charlie Bradbury of JBS, the largest beef company in the world. Other hosts and speakers included Doyle Sanders of DBL D BAR Ranch, Giulio DeDonatis of DD-Italia Beefmasters and Lukasz Karmowski, from his ranch in western Poland. The topics were well received and a lot of interest was evident in expediting EU certified Beefmaster semen into these markets for crossbreeding with the various native herds.

The staff from the Tenuta dell Argenta Ranch, Feedlot, Meat Markets, and Restaurant/Hotel did a great job preparing the conference and providing a special luncheon for all the guests. Beef roast was served Italian style along with some very special Italian Chianti vino from the DaVinci winery just up the coast in Tuscany. The ranch overlooks the Port of Rome that welcomes cruise ships for Mediterranean destinations. Go to “Beefmasters Europa” on Facebook to see scenic photography around the purebred calves and their Marremano recip dams. The Marremano breed has flourished in this area of Italy since the Roman Empire and now they are joined by our Beefmaster breed, for at least the next 2,000 years.

Join the “Go International Team”

The Beefmaster “Go International Team” is a special program used to increase international sponsorship and participation from the overall membership of BBU. The BBU “Go International Team” has incentives for sponsors to help promote international capabilities through special recognition and participation in marketing, ranch visits, mission or reverse mission field days, semen sales, and opportunities for travel with BBU International Committee members.
To join the “Go International Team” please contact Lauren Lyssy at 210-414-2119.



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Back to the Basics with Bauer: How can we use genomics?

By Lance Bauer

We are starting a new blog series where I will get back to the basics and review beef industry technologies, why these technologies are used and answer our most frequently asked questions here at BBU. So let’s get “Back to the Basics with Bauer”. Today we are discussing genomics.

Genomics is the study of the genome. A genome is the complete set of DNA that an animal or person has. The study of the genome is a fairly recent development in the field of genetics. In the past few years more progress has been made in the field of genetics because of the ability to study the genome of an individual. With the new technology associated with genomics, a variety of tools are becoming available to beef producers. These tools are not new tools, but help to improve old selection tools that have been used for years. New technology allows for parent verification in animals that may be in a multi-sire pasture or a neighbor’s bull jumped the fence. In the case of genetic abnormalities, many times there are genetic tests that a producer can do rather than doing an extensive progeny test to determine which animals are carriers. Another new and exciting development is genomic-enhanced EPDs (GE-EPDs).  EPDs are a tool that has been around for a long time and relies on an animal’s own records, as well as the records of related animals, they also rely on how related animals are. With GE-EPDs, the relatedness of animals is more precisely known and can lead to more accurate EPDs. The fields of genetics and genomics are advancing more rapidly than ever and there are exciting things to come in the beef industry.

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DNA Frequently Asked Questions


Dr. Jared Decker from the University of Missouri will be conducting a DNA Parentage Workshop at the 2016 Beefmaster Convention in Branson, Mo. If you will be attending convention this year and you have plans to DNA test any animals in your herd or have any questions regarding DNA, this seminar is highly recommended. The workshop will also be recorded and will be available on the Beefmaster website for anyone who is unable to attend so that they can have access to the information.

Until the workshop, here are some answers to the most frequently asked DNA questions.

1. What is the difference between STRs and SNPs?

a. STRs – The proper name for STR is Short Tandem Repeat analysis. This is the old type of marker analysis that was used previously before the industry transitioned to the new SNP analysis in 2012. When a sample is tested with STR analysis there are 11-14 NUMBER markers that the lab looks at and can compare with another animal’s markers to determine parent verification. As the labs have now moved to SNP analysis, STR analysis is no longer used except on a case-by-case basis.

b. SNPs – The proper name for SNP is Single-nucleotide Polymorphism (often referred to as snip). This is the new type of marker analysis that is currently used in today’s genetic market. Every sample submitted to either Zoetis or GeneSeek for a Genotype panel or Parentage Analysis is run on SNPs. Contrary to the STR analysis, when a sample is tested with SNPs there are 80-110 LETTER markers that the lab looks at and can compare with another animal’s markers to determine parent verification.

2. My sire/dam was DNA typed back a few years ago on STRs. Why can I not compare back to that now, or why is there an additional charge to do so?

When a sample is submitted for genotyping or parent verification it is run on a SNP analysis. If the sire or dam of this animal was DNA typed back several years ago and only has STRs on file they cannot be compared to the SNPs as this is two different types of markers (explained above). If possible, it is in your best interest to either submit a new sample for that parent so it can be run on SNPs, or if the sample on file is viable for additional testing to have that sample pulled and run on SNPs. If that sire or dam is no longer alive to have an additional sample submitted for SNPs and the sample on file is not viable for additional testing, then that parent cannot be compared back to the calf using SNPs. As a last resort, the calf can be run on STRs to be able to compare back to the parent but there is an additional cost for this testing and approval from BBU staff is required.

b. If either the parent has to be run on a SNP test to compare to the calf or the calf run on an STR test to compare back to the parent there is an additional fee, as the lab now has to run a completely different test. The fee is $15.00 for an additional STR or SNP test.

3. What is the difference between the HD and LD genotype?

a. The High Density (HD) Genotype is a panel of 50,000-150,000 SNP markers. When your animal is run on an HD Genotype it will receive Genomic-Enhanced EPDs (GE-EPDs) and parent verification if the parents have DNA on file. To qualify, all A.I. sires and embryo donor dams are required to be run on the HD Genotype and must be parent verified back to both sire and dam.

b. The Low Density (LD) Genotype is a panel of 30,000 SNP markers. This testing is currently only offered through GeneSeek. When your animal is run on an LD Genotype it will also receive GE-EPDs and parent verification if the parents have DNA on file.

4. What exactly do I get when my animal is genotyped?

a. The first and most important thing that your animal will receive when genotyped on the HD or LD panel is GE-EPDs. GE-EPDs have increased accuracy over the general EPDs and ONLY animals that have been genotyped will receive these enhanced EPDs. Parentage Analysis is also included when having your animal genotyped, as long as the parents have DNA on file. There is no additional charge for parent verification when your animal is genotyped unless there is an issue with STR vs. SNP comparison, as discussed above. Only then would there be an additional charge to have that animal parent verified.

b. Unlike when having an animal parent verified, there is no official report that you will receive when an animal is HD genotyped. Again, you will see the results of this test when the GE-EPDs are available. BBU will send you a confirmation report that simply states that your animals have successfully been genotyped and the information has been recorded with our geneticist.

5. What does it mean when my animal comes back as DNA disputed?

When you receive a DNA report that states that your animal is DNA disputed this means that the animal either did not qualify to the dam, to the sire or to both parents. When comparing SNP markers only 1-2 DNA exclusions is allowed and if there are any more than this the animal is considered excluded to that parent. This means that the sire or dam provided is not the correct parent of the calf.

6. What is the process to resolve a DNA dispute?

After receiving a DNA report that shows a DNA dispute the first step is to contact BBU. You will need to inform us of an alternate sire or dam to have the lab test against. If that parent has DNA on file to compare back to, the lab can run a re-look on your animal. If it does qualify back to that parent your next step would be to then return the certificate for the animal to have it corrected in the system. If that parent does not have DNA on file but you believe it is the only other possible option we can make the correction per the breeder’s authorization but cannot record the animal as parent verified as the parent does not have DNA on file to compare back to. In this case, you would still need to return the original certificate of that animal to have the parentage corrected.

7. What if I have several different sire options that my calf could be out of? How do I apply for the DNA?

a. If you have multiple sires that your calf could possibly be out of, DNA is the best way to accurately decipher which sire is the correct sire. You can submit a DNA sample for the calf and have it tested to the multiple sire options to see which sire qualifies.

b. When submitting the DNA sample for the calf, on the submission paperwork you would list ALL possible sire options the calf could be out of. When the sample is submitted to the lab they will test the calf against each option, as long as that sire has DNA on file, and can tell you which sire is correct.

8. My animal qualified to both the sire and dam on an individual basis but it is excluded at the mating pair (trio)? Why is this? How can this occur? How can I resolve the issue?

a. This can happen in rare cases where the calf will qualify to the sire on an individual basis and the dam on the individual basis but will exclude at the mating pair. This means when the sire and dam were compared TOGETHER against the calf there were exclusion markers present. As this is a rare occurrence, it is handled on a case-by-case basis. Normally this happens because the actual sire or dam is closely related to the sire or dam that the calf was tested against. It could be a full sibling, half sibling, etc.

b. The first step is that an alternate sire or dam option should be given to test against to see if we can get it to qualify. If the dispute is still not cleared up after trying several other options, it would be recommended that a new sample be submitted for the calf and possibly the sire and dam, if necessary.

9. How do I get sample cards to submit for DNA testing?

To request DNA sample cards you can contact BBU at (210) 732-3132 or you can email someone in the office. When requesting sample cards we need to know which lab you are currently using, Zoetis or GeneSeek, how many cards you would like, and if you would like blood cards or hair cards. Normally, if you are requesting more than 50 cards at a time we will have the lab send them to you directly. When the sample cards are mailed out we also include the DNA Submission Paperwork. This is what needs to filled out, signed and submitted with the DNA cards after the sample has been collected.

Download Beefmaster DNA FAQs

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2017 SFA Bull Development Program

Stephen F. Austin State University is preparing for its Bull Development Program set to begin January 13, 2017. The program is designed to assist producers in selecting and managing bulls. It offers producers relief from providing additional facilities, labor, and feed to retain young bulls. The program is designed for bulls born January 1, 2016 to May 31, 2016. Bulls entered into the program are fed through mid-October. At the end of the development program, bulls may be consigned to the Purple Premium Sale scheduled for November 2017. Producers are issued a monthly report on the performance of each bull in the program with information including BW, ADG, and carcass ultrasound traits. The bulls are developed for 120 days on a grain-based diet and finished on forage with supplementation (depending on forage conditions). Information on the program is available here Spring 2017 bull development program.

For more information contact Chris Koffskey or Dr. Erin Brown

(979)224-8178  or (936)468-6948

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Stephen F. Austin State University Department of Agriculture Heifer Development Program

About the program:

Stephen F. Austin State University is preparing for its Heifer Development Program. The program is designed to assist producers in selecting and managing for replacement heifers. It offers producers relief from providing additional facilities, labor, and feed to retain young heifers. The program is designed for heifers ranging in weight from 400-700 lbs. Heifers are entered into the program in mid-October and fed through May. Producers are issued a monthly report on the performance of each heifer in the program with information including BW, ADG, REA, RF, and IMF. Additionally, heifers can be entered into the breeding program and be artificially inseminated at the conclusion of the feeding period. Heifers should gain 1-3 lbs per day in the program.


1. Heifers must be weaned and bunk broke for a minimum of 2 weeks.
2. Ear tag identification is required indicating owner and calf number.
3. Heifers must be dehorned or tipped (no longer than 2 inches).
4. Vaccination for brucellosis is recommended.
5. Heifers must be dewormed and deloused a minimum of 30 days prior to entry.
6. Heifers must be free of active Pinkeye, ringworm and warts.
7. Any bull exposure must be disclosed before entry.
8. Vaccination for the following must be completed according to the manufacturer’s specifications a minimum of 2 weeks prior to entry.
  • 7-way Clostridium
  • Haemophilus Somnus
  • Pasteurella H&M
  • Lepto and Vibrio
  • Moraxella bovis (Pinkeye)

9. Unsound heifers will be reported to the owners and will either be treated at the owner’s expense or removed from the program.

Program Timeline

The 2016-2017 program is accepting heifers for fall 2016. Heifer calves weighing between 400-700 lbs are eligible for the program. Acceptance into the program will be first come first serve, based on availability of space. Contact Dr. Erin Brown (936)468-6948 or Chris Koffskey (979)224-8178 for reservations.

  1. 1. Sign-up prior to October 1st
  2. 2. Drop off heifers on October 8th, 14th or 15th between 8 am and 5 pm with prior notification.
  3. 3. Feeding trial starts November 4th
  4. 4. Weights recorded monthly November- April
  5. 5. Ultrasound for carcass data (if desired by producer)
    1. 6. End Feeding trial end of April
    2. 7. A.I. program begins end of April
    3. 8. Synchronize and breed eligible heifers by timed A.I.
    4. 9. Ultrasound for conception mid- June
    5. 10. A.I. heifers go home mid to late June

Program Cost

Cost will be figured by entry weight starting at $2.00/day for a 400 lb heifer. An additional $0.15 will be charged for each cwt above 400 lbs. The cost will remain fixed for each individual heifer throughout the program. In other words, a heifer coming in at 600 lbs will be charged $2.30 per day until it leaves the program.


Entry Wt Cost/day
400-499 lbs $2.00
500-599 lbs $2.15
600-699 lbs $2.30
700-799 lbs $2.45

Price is subject to fluctuation with market values of feed. Additional costs include medical treatment or veterinary care if deemed necessary by the SFASU staff. Unthrifty heifers will be brought to the attention of the owner before consideration for removal from the program. Billing is conducted on a monthly basis. All bills must be paid before cattle are allowed to leave the facility. For more information or to visit the facility contact:

Dr. Erin Brown (936)468-6948 or Chris Koffskey (979)224-8178

Stephen F. Austin State University, SFASU Beef Farm 442 CR 123, Nacogdoches, TX 75965

Click here to download program agreement form: SFA Heifer Development Program 2016

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A Moment with Matt: Go For The Win

By Matt Woolfolk

As we roll out of summer and into fall, it’s time to gear up for the season of sales. I’ve written about this before, but fall is also the exciting start of the college football season. As many of us live in SEC country, we understand the importance of kicking off the three months of battle on the gridiron. There’s nothing more fun than winning a friendly wager with a buddy who happens to be a fan of a rival opponent and nothing hurts worse than having to pay up when your alma mater doesn’t hold up their end of the bargain.

Most of you know by now that I’m the biggest Mississippi State fan in the Beefmaster business (followed closely in second by John Long of the Swinging B Ranch). I love my alma mater and will support them no matter the circumstances. The head coach of my Bulldogs, Dan Mullen, is arguably the best coach Mississippi State has ever had. Last fall, I wrote an article about how Coach Mullen took Mississippi State from bottom of the league to #1 in the country. However, he is by no means a perfect football coach.  He has a flaw that annoys me to no end as a State fan. When a “big game” pops up on the schedule my beloved Bulldogs play differently, and not in a good way.  Everything changes from a “play to win” mentality against the week 1 small schools to a “play it safe” style when the big time rivals come to play.  Everything on the field, from play calling to leadership, changes when Alabama, Texas A&M, or Ole Miss is the opponent. Simply put, Coach Mullen and the Bulldogs play like they are afraid to make a mistake instead of trying to make the plays to win.  And after seven years of this philosophy in Starkville, it’s clear that playing scared doesn’t work against the big boys.

We, as Beefmaster breeders, can learn from Coach Mullen. In the cattle business, a lot of us play it safe.  We do things the way we always have and we don’t really want to try something new. A big reason that we don’t want to try something new is the fear that it won’t work. Whether it’s football, cattle, or business nobody has the perfect game plan for success. Mistakes will be made on the way to victory.  However, those that are willing to branch out and push their limits are often the ones with the biggest reward at the end. You can settle for the field goal to tie the game or go for the winning touchdown.  You can use the same management program that has kept your herd in the same spot for years or you can try that new idea you’ve always wanted in an effort to move your program forward. It may not work, but you will never know if you never take the opportunity to try.

As you settle in on a Saturday night this fall to watch your favorite team on the field, take notice of the attitude of the teams that are winning the big games. The teams that are well-prepared by their coaches, execute their game plan and takes some smart, calculated risks are usually the ones doing the victory interview with ESPN. The coaches that have their teams uptight and playing afraid of making a mistake on the big stage? Well, that team is probably supported by a lot of disappointed fans.

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Beefmaster Juniors Compete in National Contests

SAN ANTONIO – One hundred and seventy two Junior Beefmaster Breeders Association (JBBA) members and their families traveled to the Ike Hamilton Expo Center in West Monroe, La., for the 32nd Annual JBBA Convention and National Show from July 17-23. This week-long event hosted Junior Beefmaster breeders from Arkansas, Florida, Louisiana, Mississippi, Oklahoma and Texas.

“The contests in West Monroe were very successful and congratulations to all the exhibitors, we look forward to seeing you next year in Wichita Falls, Texas,” said Matt Woolfolk, Junior Program Coordinator. “Also a huge thank you to our numerous sponsors for supporting the future of the Beefmaster breed. This junior program is possible because of the support from businesses and families.”

During the convention JBBA members elected the following individuals to represent them as the 2016-2017 JBBA Board of Directors and Officers.
  • President: Seth Byers of Decatur, Texas
  • President-Elect: Cristian Samano of Decatur, Texas
  • Secretary: Raleigh Scherer of Brenham, Texas
  • Treasurer: Emily Martin of New Ulm, Texas
  • Reporter: Kane Ozment of Tecumseh, Okla.
  • District 1 Directors: Amelia Buckley of Collins, Miss., and Saige Tassin of Bush, La.
  • District 2 Directors:  Kylee Henderson of Checotah, Okla., and Kodi Stapp of Shawnee, Okla.
  • District 3 Directors: Haley Hartman of Porter, Texas and Nicholas Flanery of New Caney, Texas
  • District 4 Directors: Richard Longoria of Mission, Texas and Sierra Rhodes of Raymondville, Texas
  • District 5 Directors: Coby Pritchett of Combine, Texas and Amanda McCoskey of Simms, Texas

The annual event consisted of several competitions including public speaking, photography, power point presentation, livestock judging and herdsman quiz.

The winners of the public speaking contest are as follows:
  • Junior 1st place – Kayl Tassin, Bush, La.
  • Intermediate 1st place – Abigail Hooper, Joaquin, Texas
  • Senior 1st place – Saige Tassin, Bush, La.
The winners of the photography contest are as follows:
  • Junior 1st place – Cade Horner, Paradise, Texas
  • Intermediate 1st place – Jacqueline Rand, Lindale, Texas
  • Senior 1st place – Jarrett Mackie, Lott, Texas
The winners of the power point presentation contest are as follows:
  • Junior 1st place – Creed Rand, Lindale, Texas
  • Intermediate 1st place – Jacqueline Rand, Lindale, Texas
  • Senior 1st place – Kyle Barnett, Decatur, Texas
The winners of the livestock judging contest are as follows:
  • Junior 1st place – Emme Dallmeyer, Ledbetter, Texas
  • Intermediate 1st place – Gabby Eskew, Sealy, Texas
  • Senior 1st place – Chelsea Ross, Hooks, Texas
The winners of the herdsman quiz contest are as follows:
  • Junior 1st place – Dusti Ozment, Tecumseh, Okla.
  • Intermediate 1st place – Caeden Scherer, Brenham, Texas
  • Senior 1st place – Rebecca Herrera, Azle, Texas

The JBBA members also participated in multiple cattle competitions during the week in West Monroe, six different shows took place for members to exhibit their cattle. The six shows included an ultrasound carcass contest, showmanship competition, a bred and owned heifer show, a bred and owned bull show, the E6/Advancer heifer show and the JBBA National Heifer Show.

The winners of the showmanship competition are as follows:
  • Junior Champion – Rhaina Emmons, Streetman, Texas
  • Junior Reserve Champion – Cutter Lowe, Chester, Texas
  • Intermediate Champion – Payton Herzog, Robinson, Texas
  • Intermediate Reserve Champion – Abigail Hooper, Joaquin, Texas
  • Senior Champion and Pevine Hicks Memorial Champion Showman – Kalli Ellis, La Ward, Texas
  • Senior Reserve Champion – Austin Roebuck, French Camp, Miss.
The winners of the E6/Advancer heifer show are as follows:
  • Champion – McManus 1014 exhibited by Sage McManus, Lake Charles, La.
  • Reserve Champion – Lyssy Ruby exhibited by Ashley Smithey, Mansfield, Texas
The winners of the bred and owned bull show are as follows:
  • Grand Champion Bull – RIB Smooth Lotto exhibited by Reese Wrobleski, Anderson, Texas
  • Reserve Grand Champion Bull – Johnny Ringo exhibited by Andrew Horne, Brenham, Texas
The winners of the ultrasound carcass contest are as follows:
  • Class 1 Heifers – Kyndal Chapin, Elkhart, Texas
  • Class 2 Heifers – Lily Hettinger, Springtown, Texas
  • Class 3 Heifers – Travis Glaser, Rogers, Texas
  • Class 4 Heifers – Emily Paris, Azle, Texas
  • Class 5 Heifers – Lily Hettinger, Springtown, Texas
  • Class 1 Bulls – Cristian Samano, Decatur, Texas
The winners of the bred and owned heifer show are as follows:
  • Grand Champion – Caroline’s Charlotte exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Grand Champion – Dollie’s Delilah exhibited by Kalli Ellis, La Ward, Texas
The winners of the JBBA National Heifer Show are as follows:
  • Grand Champion Heifer – Caroline’s Charlotte exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Grand Champion Heifer – Layla exhibited by Bennett Janssen, Victoria, Texas

After the heifer show was complete, JBBA members along with their families enjoyed the awards banquet and dance. All winners were announced from the contests and events held throughout the week. Overall awards were given to a JBBA member in each age division, which was determined from points earned throughout the week.

The overall awards were presented to the following JBBA members:
  • Overall Junior – Kayl Tassin, Bush, La.
  • Overall Intermediate – Abigail Hooper, Joaquin, Texas
  • Overall Senior – Amelia Buckley, Collins, Miss.

Last but not least, two very important awards were presented to the top hand junior member and top hand volunteers. The JBBA Top Hand Award was presented to Seth Byers of Decatur, Texas for all his hard work and passion for the JBBA program. As a recognition of the generous JBBA volunteers, this year the JBBA Helping Hand Award winner was the East Texas/Louisiana Beefmaster Marketing Group. Congratulations to all the JBBA members on a great week and thank you to the volunteers and sponsors for the hard work and support that made this event possible.

Mark your calendars for the 33rd Annual JBBA National Convention and Shows to be held in Wichita Falls, Texas from July 16-22, 2017.

Winner photos and show photos can be viewed online.
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Beefmaster Selection Indices Developed to Increase Profitability

SAN ANTONIOBeefmaster Breeders United (BBU) is pleased to announce the development and release of their Terminal ($T) and Maternal ($M) Indices. Commercial cattlemen now have the most powerful Beefmaster selection tools at their fingertips. The release of $T Terminal Index and $M Maternal Index now allows commercial cattlemen to target their bull selections to achieve specific production goals.

These indices were developed by the University of Nebraska-Lincoln, specifically working with Dr. Matt Spangler, Associate Professor of Animal Science/Extension Beef Genetics Specialist, and Animal Breeding and Genetics graduate student Katie Ochsner.

“These two economic indices allow users of Beefmaster genetics to select seedstock based on their genetic potential for profit and alleviate the cumbersome nature of sorting through scores of individual EPDs,” said Dr. Spangler. “Producers should clearly define their production goals and use the index that best fits them. Use of the incorrect index could lead to undesired responses given the two objectives (terminal vs maternal) emphasize different traits.”

The $T index is designed to assist buyers in selecting range bulls that will excel in live performance, feedyard and value adding, grid driving carcass traits. $T is the ideal tool for the retained ownership rancher or commercial cow herds that are aligned with supply chains that demand added performance, efficiency and carcass merit.

The $M index goes to the heart of what every commercial cattleman demands in today’s market. The Beefmaster maternal index is best explained as the dollar profit per cow exposed due to calf weaning weight accounting for costs associated with cow maintenance. The beef industry has realized the value of Beefmaster influenced heterosis and $M is another tool that will help ranchers leverage heterosis to produce more productive replacement females.

It is important for ranchers to know the difference between these two indices. $T will help cattlemen select for high performing, fast growing genetics that by their very nature tend to be large, faster growing animals. $M should be used if a rancher is producing replacement females and is concerned with fertility, cow maintenance and associated costs, while adding weaning weight to the calf crop.

Cattle producers can access and review index values on the Beefmaster animal search database.

For more information or questions please contact Beefmaster Breeders United at 210-732-3132 or visit

Learn more and see examples at Beefmaster $Values Indices

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Beefmaster Signals Change with New Logo, Website Redesign

SAN ANTONIOBeefmaster Breeders United (BBU) has unveiled a redesigned website and a new association logo at The release of a new logo and a fresh website design signals a change within the Beefmaster breed and positions them as the top American cattle breed. This new logo marks a dramatic change in its visual identity since 1961. Using a distinctive Beefmaster bull head and bold lettering, the new logo reflects the modern look and marketability of the Beefmaster animals seen in today’s cattle industry.

“Our new logo better communicates what Beefmaster Breeders United stands for today,” said BBU Executive Vice President Bill Pendergrass. “We’ve kept visual elements that reflect our heritage but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability.”

The redesigned website presents a new visual identity for the company and was developed to meet the modern needs of members, clients and commercial cattlemen. The new homepage welcomes visitors with bold bright colors, a clean uncluttered design, and highlights content focused on specific audiences. In order to enhance site navigation, the website is now mobile device responsive and allows visitors to search the site using keywords. The website also houses two new features: Find a Breeder and a media center. These features allow cattlemen to locate a Beefmaster breeder in their area using Google maps, as well as view Beefmaster publications, stock photos and educational videos.

The new logo and website were designed by EDJE of Iowa.

For more information call the office at 210-732-3132 or visit


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Bauer Joins Beefmaster as Second Field Rep

SAN ANTONIOBeefmaster Breeders United (BBU) is proud to announce that Lance Bauer of Bryan, Texas, has joined the BBU staff as the Western Region Field Representative. Bauer provides field assistance to Beefmaster breeders and commercial beef producers that are located west of Interstate-45 in Texas and west of Oklahoma. Matthew Woolfolk continues to serve as the Eastern Field Representative and covers all areas east of Interstate-45 in Texas, as well as Oklahoma and all states to the east.

Bauer began his responsibilities on July 1st and provides ranch consultation services to members, while also increasing the Beefmaster breed’s exposure in the commercial marketplace. His responsibilities include promoting and supplying support for BBU programs, while also encouraging breeder education and improving breeding plans.

Bauer grew up in Kerrville, Texas, and is currently completing his PhD in Animal Breeding and Genetics at Texas A&M University. He has an exemplary animal science background and an extensive knowledge in animal breeding research. Bauer has conducted and assisted with multiple research projects including; breed and sex influence on calf birth weight in purebred and crossbred Angus and Nellore calves, as well as temperament studies at Texas A&M University Research Center in McGregor, Texas. His research project even took him to South Africa to further his education. His research studies were also complimented by his multiple Animal Science teaching roles. At Texas A&M he taught Beef Cattle Production and Animal Breeding, with focus on EPDs and expected cross bred performance. Bauer has completed the research and teaching requirements of the PhD program and is currently defending his thesis. He is expected to graduate in May 2017.

“Lance has joined the Beefmaster team during an exciting time. He will provide our association with a wealth of knowledge in the realm of animal genetics and enhancing breeding programs,” said BBU Executive Vice President Bill Pendergrass. “We are thrilled to have Lance as the Western Field Rep, which will allow our association to reach more breeders and cattle producers through field services.”

For more information or to contact the BBU staff members call the office at 210-732-3132 or visit


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