Strategic Partners:


JBBA 2016 National Show Room Block

2016 JBBA National Show Hotel Arrangements: July 17-23, 2016


Best Western Complimentary breakfast.

405 Thomas Road

West Monroe, LA


King Rooms $93.95/night plus tax

Double Rooms: $99.95/night plus tax

Room cut-off date: June 17, 2016

Ask for Junior Beefmaster rate.


Hampton Inn West Monroe Complimentary hot/cold breakfast.

601 Main Street

West Monroe, LA 71292


$119.00/night plus tax

King or 2 queen beds

Room cut-off date: June 26, 2016

Room block name:  JBBA Beefmaster


Hilton Garden Inn West Monroe

400 Mane Street

West Monroe, LA 71291


$130/night plus tax

Room cut-off date: June 25, 2016

Room block name:  Junior Beefmaster


Holiday Inn Express Hotel & Suites Complimentary hot breakfast.

603 Constitutional Drive

West Monroe, La 71292


$119/night plus tax

King or 2 queen beds

Room cut-off date: June 20, 2016

Room block name:  Beefmaster/JBBA National Show and Convention


Super 8 Motel-West Monroe Complimentary hot/cold breakfast.

1101 Glenwood

West Monroe, LA 71291


$66.64/night plus tax

King or 2 queen beds

Room cut-off date: July 3, 2016

Room block name:  Beefmaster

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Beefmaster Breeders United Welcomes Davis to Staff

SAN ANTONIO (Nov. 18, 2015)Beefmaster Breeders United (BBU) is proud to announce that Sarah Davis of San Antonio, Texas, will be serving as the new Membership Coordinator at the San Antonio office. Davis will work specifically on helping breeders sign up as new members, maintaining membership records and providing animal transfer assistance for the over 2,800 BBU members throughout the United States and world. She began her duties at the office on Nov. 16, 2015. We are excited to welcome Sarah to the team!

Davis is originally from Brackettville, Texas, and has an all-encompassing background in the livestock industry. She has ten years of experience in exhibiting livestock at San Antonio and Houston livestock shows, which has provided her a solid foundation for her new position with BBU. Davis graduated from Texas A&M University with a Bachelor of Science degree in Agricultural Leadership and Development. While at Texas A&M, Davis was active in various campus organizations, served as a livestock intern for the San Antonio Livestock Show and Rodeo, volunteered at the Brazos Valley Fair and worked for TexAgs Radio. She also has extensive training in sports management and assisted the Texas A&M Athletic Department in several capacities.

“We are thrilled to welcome Sarah to the Beefmaster family,” said BBU Executive Vice President Bill Pendergrass. “Sarah has a wealth of knowledge about the livestock industry and I am confident that her skills will be an asset to the Beefmaster breed.”

For more information or to contact the BBU staff members call the office at 210-732-3132 or visit Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, follow us on Twitter and Pinterest. Receive our news updates through joining our mailing list.

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Thankful for All We Have

By Matt Woolfolk

Back in August, I wrote about how quickly time would fly this fall.  Sure enough, it doesn’t seem like it should be Thanksgiving time already.  We as Beefmaster cattlemen have an awful lot to be thankful for in 2015, including:

  1. A strong bull market. Even though the 2015 commercial cattle market may not be quite as strong as 2014, bull sales have remained strong and demand is growing.  The market will continue to remain strong for high-quality Beefmaster bulls that will work well for the commercial cattleman.  It’s our job as breeders to keep the knife sharp while we keep trying to breed good commercial bulls.
  2. A fantastic future. You’ve heard me talk before about how strong the Beefmaster presence is at major stock shows across Texas and the Southeast.  The show ring competition is fierce, as the quality runs deep in the Beefmaster ring.  If you’re impressed by the talent in the show ring, you’ll be even more impressed by the young people on the halter.  There are a large number of future leaders involved in our breed.  They’re smart, hard-working, and will be a positive asset to our breed and our industry going forward.  I talk about the junior program a lot, but it’s because I know how important these programs are to young people who are interested and want to stay involved in agriculture.
  3. A dedicated membership. Everywhere I have traveled this fall, the pulse of the membership has been upbeat and looking towards the future for their individual operations, as well as our breed.  It’s invigorating to work with a group of people who want to see the breed grow and continue to get better.  There’s no time like the present to start taking the steps towards the next level. This was evident at BBU Convention, where those who attended left with new information and a spark to improve their operations.   Lots of hard work has gone into events to promote our breed to others, with many field days held across the country this past year.  Those events wouldn’t be possible without the dedication of BBU members.
  4. An effective leadership team. Whether it’s at the local or national level, there are a great number of people willing to take responsibility and lead within this organization.  It’s much easier to sit back and let someone else take the reins.  That’s why I applaud those who are willing to step up and put forth the extra effort to help the organization in leadership roles.

I hope you all have a blessed Thanksgiving with your family.  Take time to enjoy a nice steak during the holiday festivities, along with your traditional turkey dinner!

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2016 Live Oak BBA Bull Gain Test

Mission: The mission of the LOBBA bull gain test is to provide satellite members with the opportunity to prove their genetics through an objective test which provides meaningful comparative information to both the breeder and potential customers.

Location: The LOBBA bull gain test will be held at Tom Brothers Ranch located near Campbellton, Texas.

Terms of Services: Tom Brothers Ranch is an independent entity from that of LOBBA and is providing a service on behalf and for the members of LOBBA and retains the right to refuse service to anyone, at any time, for any reason.  Tom Brothers Ranch and the Live Oak Beefmaster Breeders Association are not affiliated in any way and are not liable for the actions of the other party.

Payment and Fees: All costs and fees related to the actual feeding and care of the bulls on test will be determined by Tom Brothers Ranch.  All billing and payments will be made by and to Tom Brothers Ranch.  Tom Brothers Ranch will provide a schedule of estimated feed costs and charges at or prior to delivery.

Bull Age Requirements: Bulls to be entered in the 2016 LOBBA gain test must be born between September 1, 2014 and April 30, 2015.  All bulls born September 1 through December 31, 2014 will be separated into one contemporary group and tested as such.  All bulls born January 1 through April 30, 2015 will be separated into one contemporary group and tested as such.

Health and Preconditioning Requirements: Bulls entering test must have been weaned for 45 days, have received 2 vaccinations for Bovine Respiratory Disease, at least 2 weeks apart, received 2 rounds of a 7 or 8 way clostridial vaccine(blackleg), 1 round of mannheimia haemolytica (pasteurella) bacterin, and been recently dewormed in the previous 30 days.  All bulls must have a permanent ID and matching ear tag at the time of arrival.  This must be the same ID that is listed on the certificate of registration from BBU.  It is preferred that animals are fire branded with both holding brand and ID numbers.  Any tattoos must be legible.

Arrival Documentation Requirements: All bulls arriving to Tom Brothers Ranch must be registered Beefmaster cattle and have an official date of birth, sire, and dam.  It is preferred that all bulls are registered prior to arrival and a copy of the registration certificate is provided.  If a bull has not received an official certificate of registration at time of entry, the owner must provide Tom Brother Ranch with an official permanent ID and date of birth.  Original certificate copies must be submitted to Tom Brothers Ranch prior to ultrasound scan day so that the data can be submitted to BBU.

2016 Test Itinerary: Bulls to be entered into the 2016 test may begin arriving at Tom Brothers Ranch on January 1, 2016 and must be delivered no later than January 20, 2016.

The bulls will be officially weighed in on approximately February 1, 2016 and remain on the spring 112 day gain test until May 23rd in which they will be weighed “off” test.  At that time, a spring test average daily gain and ratio will be calculated.  During the spring test, bulls will be fed a higher protein and roughage ration with a lower energy content.

After the completion of the spring 112 day gain test on or around May 23, 2016, bulls will remain on a carrying or “cool-down” ration for approximately 60 days.  At this time, owners are suggested to view their bulls and make any culling decisions they deem appropriate.  Owners are also allowed to remove their bulls from the gain test at this time and not proceed with the fall gain test.  They will be provided the spring gain test information.

On or around August 1, 2016, bulls will be weighed “on” to the fall gain test.  During the fall test, bulls will be fed a higher energy ration for approximately 110 days, or until mid-November.  At that time, bulls will be weighed “off” test and a fall test average daily gain and ratio will be calculated.

Once the fall test is complete, bulls may remain at Toms Brothers Ranch where they will be fed and fitted for the 2017 LOBBA bull sale if the owner so chooses.  The owner may choose to pick up all or a portion of their bulls at this time or have Tom Brothers Ranch staff sell them at the local livestock auction in the owners’ name if the animal is deemed a cull.

Ultrasound Scanning and Scrotal Measures: At the appropriate time deemed so by the Tom Brothers Ranch Staff, all bulls will be ultrasound scanned for carcass merit and scrotal circumference measures will be taken.  All data measures will fall within the BBU window for official scan records to be taken.  All scan data will go to BBU via the national CUP lab as submitted by the certified scan technician.  Any owner whom has scanned their bulls prior to arrival will have the option to not have their bulls re-scanned and not be charged a scan fee.

Test Data and Comparative Rank: In order to facilitate the mission and goals of participation in this LOBBA gain test, Tom Brothers Ranch will calculate and provide the following information to the owners of tested bulls: Beginning Weight per Day of Age and group ratio, spring test Average Daily Gain and group ratio, fall test Average Daily Gain and group ratio, Ending Weight per Day of Age and group ratio.  Additionally, Tom Brothers Ranch will ensure that ultrasound and scrotal data records are submitted to BBU for official record by the ending of the spring gain test.  If an owner fails to provide Tom Brothers Ranch staff with the necessary registration numbers or other information needed to submit any of the above mentioned data, then Tom Brothers Ranch maintains no liability or responsibility to resubmit data through the appropriate channels.

Benefits of LOBBA Gain Test Participation: Any bulls that have undergone testing at the 2016 LOBBA gain test held at Tom Brothers Ranch and are sold through the annual LOBBA bull sale in January 2017 will receive a special denotation in the form of an icon in the 2017 LOBBA bull sale catalog.  This icon or denotation will only be given to tested bulls that agree to provide the official test information and results in the catalog.  This denotation is strictly voluntary.

Consignment to the LOBBA bull sale: Participation in the LOBBA gain test does not guarantee the owner or tested bull any place or places in the LOBBA bull sale.  Independent consignment MUST be made with sale management at the appropriate time.  All sale guidelines and consignment fees must be met as determined by sale management.

Pen space is limited. Bulls must be in groups of 30. Please advise Ellen Tom by email at as soon as possible.

There will a $25.00 per bull handling fee, payable to LOBBA.

Click Here for the Bull entries form. Please return via email or fax to 512-481-1983.

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The Beefmaster Banner: Exposing the Breed to the Next Generation

In Texas and surrounding states, the major show season is not far off! At many of these shows the Beefmaster breed will lead the way with numbers of animals and exhibitors. The future of our breed is bright thanks to the hard work and dedication of the youth showing our cattle.

As a breed, we realize the importance of getting young people involved with Beefmasters and exposing them to the benefits of the breed. That is why we published the first edition of The Beefmaster Banner in January 2015. Thousands of copies of this directory were distributed at stock shows and other Beefmaster events, as well as mailings to every county extension office within the Beefmaster footprint.  Additionally, FFA chapters in Texas, Louisiana, Oklahoma and Mississippi received The Beefmaster Banner at school to use as an in-class reference. With articles on nutrition, crossbreeding, cattle management and the Junior Beefmaster Breeders Association (JBBA) readers learn about what the breed has to offer. The Beefmaster Banner also provides an advertising outlet for breeders to showcase their programs to an emerging market for our cattle. When you study the numbers, the Beefmaster show heifer business is a multi-million dollar market. Hundreds of heifers are exhibited across the region each year and these kids (and their parents) are willing to invest in hopes of finding “the one” to lead them to the backdrop!

After the successful launch of The Beefmaster Banner earlier this year, we are officially underway in putting together the 2016 edition! The opportunity to showcase your program to the next generation is available once again. Reserve your spot today by calling BBU Field Representative Matt Woolfolk at 210-464-0923. Deadline for space reservation is November 15, 2015. Deadline for copy is December 1, 2015. Don’t miss out on the chance to help a young showman find their next champion!

Advertising Rates and Specifications

Full Page               $750

Half Page              $550

Ad Building           $100

Special Color        $475

Metallic Color       $600

The Beefmaster Banner is uniquely sized to attract attention and be used as reference material. Full pages will be 7.5” x 4.875” (call the BBU office for exact dimensions please). All ads will be four color to create as much visual impact as possible. Prebuilt and art-ready advertisements submitted to The Beefmaster Banner will have no additional graphics fees. Advertisements built by The Beefmaster Banner staff will have an additional $100/page graphics fee. Deadline for space reservation is November 15, 2015. Deadline for copy is December 1, 2015.

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Genetically Enhanced EPDs

Our progress with building the Beefmaster Breeders United HD genotype inventory has been outstanding over the last few months and we are continuing to move forward. John Genho, our geneticist from Livestock Genetic Services (LGS) will soon be preparing the Genetically Enhanced EPDs (GE EPDs). If you would like your animals to be included in this first genomic run to receive GE EPDs, please have your DNA samples to the BBU Office by November 25th. This will ensure that your samples get to the lab and the results can be reported back to LGS by January 1, 2016. Please note that beginning January 1, 2016, there will be a rule change regarding all AI sires and embryo donors. Starting on January 1, all NEW AI sires and embryo donors that do not currently have a DNA type on file will be required to have an HD Genotype on file before any progeny can be registered. If you have any questions regarding DNA or need to request DNA kits and paperwork, please call Kelsey Crenshaw or Collin Osbourn at (210) 732-3132.

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America Needs Farmers

By Matt Woolfolk

Those of you that know me at all have figured out by now that the cattle business and following college football are the closest things I have to hobbies. I found an interesting story this week that intertwines the two and I thought it would be neat to share.

The University of Iowa Hawkeyes are known for their traditional black and yellow uniforms. In an era of football where teams seem to change their uniforms for every game, Iowa is always easy to identify on television. On their helmet, just above the Hawkeye logo, is a small yellow sticker with the letters “ANF”.  The story behind the sticker is fascinating. It traces back to 1985, when then Iowa head Coach Hayden Fry decided to show support to the fans who were so supportive of his winning Hawkeye squads. Here’s an excerpt on the origin of the ANF sticker:

“Hayden Fry, the head football coach at the University of Iowa at that time, knew the Farm Crisis touched many of his players and most of the fans. He was rebuilding the Hawkeye football legacy and wanted to show the nation that the strength of his team could also be measured in their character; he put a small decal on the player’s helmets – ANF – America Needs Farmers.

Before the Farm Crisis hit in 1985, Iowa was home to 121,000 family farms. Nearly 20,000 went under by the time it ended. Never one to accept defeat, Fry quietly went to work on another game plan to raise awareness of farmers who were struggling. He developed a simple but powerful message to support Iowa farmers; a message that would be delivered on a national stage by his winning team.”

To this day, you can still find the ANF sticker on the Iowa helmet. I really enjoyed finding this story of an influential non-agriculture figure, in a farming state showing support for those who were struggling to make ends meet while producing the food and fiber this country needed. Many schools across the country have large portions of their fan bases that are proud alumni involved in agriculture. It would be cool to see similar signs of support across the college football landscape!

Today, the Iowa Farm Bureau and Hawkeye athletics have partnered to turn the simple ANF sticker into a program to raise awareness for agriculture and its importance. If you want to learn more about the program, the website for America Needs Farmers is I don’t know about you, but the next time I see the Iowa Hawkeyes playing on television, I’m going to take the time to watch and support them, as they show support for our industry.

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Island Time for the 55th Annual Beefmaster Convention

SAN ANTONIO (Nov. 3, 2015) – The 55th Annual Beefmaster Breeders United (BBU) Convention “Island Time for Beefmasters” was hosted in Galveston, Texas at the Moody Gardens Hotel, Spa and Convention Center, from October 29 – 31, 2015. The official kick-off of the 2015 convention was highlighted with award winning speeches from the Junior Beefmaster Breeders Association members and the hilarious Retired Sheriff J.B. Smith as the featured speaker.

Following the luncheon was the general membership meeting. During the meeting BBU members elected new Board of Director members and officers. Dan A. Gattis of Hutto, Texas was elected secretary and Chris Kauffman of Searcy, Ark., was elected treasurer. The following individuals were elected to the BBU Board of Directors with a three year term: Trey Scherer of Brenham, Texas, Ronnie Teague of Ramer, Tenn., James Skelton of Springdale, Ark., and Dalton Skinner of Katy, Texas. Lastly, the general membership approved to remove any reference to “Approved Sale Agreement” or “Terms and Conditions of BBU Approved Sales” from the BBU By-Laws.

Beefmaster breeders from throughout the United States attended this year’s convention. Attendees enjoyed seminars, President’s Council Sale and fellowship with other cattlemen and women, while also enjoying a little “island time” on the beautiful Galveston Island. The educational seminars hosted by the Beefmaster Educational Endowment Foundation (B.E.E.F.) were successful in providing new information to members. The convention attendees got a sneak peek at the new BBU registration system, which will launch December 1, 2015. Participants also learned about proper bull development and sale cattle nutrition from Dr. Chance Farmer and Dr. Doug Hawkins with Purina Animal Nutrition. Several more educational seminars included presentations about genomics and indices by John Genho of Livestock Genetic Services, as well as effective advertising presented by Cheramie Viator. The highly anticipated “Love Connection” seminar was a huge success and the beef industry guest panelists provided insight about the good, the bad and the “needs improvement” aspects of the Beefmaster breed. Guest panelists included: Pete Bonds, Travis Brown, Mark Sebranek, Brandon Crittendon, Cheramie Viator, Jim Lerwick and Leslie Callahan.

The evening activities provided members the opportunity to meet and greet with new members, first-time convention attendees and satellite members. The first night hosted the “meet and greet” and was filled with great fellowship and beautiful island weather. The second night was highlighted with a highly entertaining “ranch hands” auction, B.E.E.F., auction and everyone danced the night away to the music of Gary P. Nunn. The funds raised through the “ranch hands” auction helped cover convention costs, while the B.E.E.F. auction raised funds to help support Beefmaster education and research.

The convention was concluded with the annual awards luncheon, where top honors in the Beefmaster breed were announced. Randy Mason of Brownstown, Ill., was selected as new member of the year. Bailey Farm, owned by Don Bailey, of Pinson, Tenn., was selected as Beefmaster breeder of the year. Ty Agee of Memphis, Tenn., was announced as member of the year and the environmental member of the year was awarded to Halepeska Ranch, owned by Gary and Abradella Halepeska of Goliad, Texas. Performance breeder of the year was awarded to Lyssy Beefmasters of San Antonio, Texas. Beefmaster Breeders Cattlewoman of the year was awarded to Dusty Carr of Laredo, Texas.

The convention attendees were also honored to witness the induction of two BBU members into the Hall of Fame. Jennie Lee Zipperer of Fort Myers, Fla., and Charlie Jones of Rockfield, Ky., were both inducted into the Hall of Fame during the annual BBU Awards Luncheon. Their families were present to accept the award on their behalf.

On behalf of the BBU staff, officers, board members and the convention committee, thank you to all our generous sponsors, trade show partners and auction participants. Join BBU at their 56th Annual Convention held in Branson, Mo., October 28 – 30, 2016.

For more information about Beefmaster Breeders United and its convention please contact the BBU office at 210-732-3132 or visit Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.

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Where I’ve Been & Where I’m Going

By Matt Woolfolk, Field Representative & Commercial Marketing Director

I get asked a lot of questions out on the road, but the most common is “Where all have you been lately?”  As much as I travel, I feel like I get a pretty unique perspective of what’s going on within the breed and the different things people are trying within their programs.  So I’m going to use this platform to quickly answer the burning question, “Where all have you been?” and hit the highlights of some things I have seen so far this fall.

  1. I’ve been to sales in four different states so far this fall: Mississippi, Tennessee, Arkansas and Texas.  Sales include both satellite and production sales, and prices have been holding strong despite the weaker feeder cattle market we are currently experiencing.
  2. I’ve seen high quality females compete for champion honors at the Miss Beefmaster America, the LOBBA Perfect Pair Futurity and the Miss South Texas Futurity.  Our breeders are competitive and bring a quality set of females to all of these events.  Win or lose, everyone is still friendly with each other after the judges make their selection.
  3. I’ve gone through and looked at over 500 Beefmaster bulls that will sell at public auction in the next month.  There will be a large number of sound, thick, productive bulls going into the commercial marketplace, and they will make a great impact and proudly showcase what our breed can do for the commercial cattlemen in this country.
  4. I’ve only been able to make it to a couple of shows, but reports are that our JBBA members are stepping up to the plate and bringing out some outstanding heifers this fall! Adult breeders reading this, you better watch out: these kids know cattle, they are eager to learn about performance and they will be raising the good ones before too long!
  5. My favorite part of the fall has been all the breeders and members of BBU I’ve visited with.  Whether it’s at a sale or on the farm during the week, there’s a lot of exciting things going on out there. The Beefmaster breed is lucky to have such great people involved in raising these cattle. Now that I’ve been around BBU for a little while, I’m finally starting to get to know people and their outside interests, not just for their cattle. We have some fascinating people!

With a recap of the fall travels to this point complete, it’s time to look ahead to the rest of the fall. There’s still several bull sales, satellite sales, shows and meetings left on the calendar. There’s more states to travel through, breeders to visit, and a Convention to attend. There’s a second issue of The Beefmaster Banner to publish and a spring issue of The Beefmaster Pay Weight to plan.  As you can see, there’s a lot going on!  I hope you’ll find a place to plug yourself into and get more involved in BBU and our supporting organizations. It’s an exciting time for Beefmasters, and we all need to support each other in improving this breed long-term.

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Hunting for Herd Sires: Simple Bull Buying (and Selling) Tips

By Matt Woolfolk, Field Representative & Commercial Marketing Director

Fall sale season is officially in overdrive, and all signs indicate that the softer feeder calf market is not putting a damper on the demand for Beefmaster genetics. The early fall sales are reporting higher averages than last year, and interest in the upcoming events across the country is encouraging.

What makes the fall sale season unique in our breed is that the majority of Beefmaster bulls are sold during this time. Some of you may be in the market for a new herd sire to add to your operation, while others are selling their young bulls to commercial customers. Whether you’re buying or selling, matching the right bull to a set of cows is not a quick and easy task. Here are a few tips that will aid you in the process.

1. Do your homework. Regardless of which side of the market you are on, it’s important to have done some research before the sale. As a buyer, take a look at your operation to identify the strengths of your cowherd, as well as areas that you want to improve through sire selection. It’s hard to make progress when you don’t know what needs improvement. On the selling end, having a great knowledge of each bull in your sale pen will better enable you to identify the right bulls for each of your customers.

2. Ask Questions. Again, this is a point that is important for both sides of the market. If you’re bull shopping, ask the breeder about how they manage their cows and develop their bulls. If possible, ask to see the dams and sisters of the bulls. Gathering more information helps you make an even more informed decision. When someone comes to your place to buy bulls, asking them about their operation is part of good customer service. It allows you to get to know your potential buyer, as well as gives you information to help them better select a bull that meets their needs and will be successful in their herd.

3. Don’t let data overwhelm you. There’s a LOT of numbers to decipher when looking for a new bull: weights, ultrasounds, test results, ratios, EPDs. It can be a little overwhelming! All this information is a good tool to have when buying or selling bulls. Take the time to become familiar with any information you might not understand. If you’re selling bulls, knowing and being able to explain this information to your customers could be a huge selling point.

4. Structure is vital. I saved the most important point for the end. When you’re doing your homework before the sale, you find what you think is the perfect bull for you on paper. Evaluate his skeletal structure in person, making sure he is built to work in your herd for several years. A bull with unsatisfactory feet and legs cannot travel the pasture and do his job as a breeding bull. Just like an injured athlete can’t play, an unsound bull can’t work in your herd.

I could say a lot about the importance of herd bull selection. In fact, I probably will do so in a future BBU Educational Seminar. For now, these tips should help you if you’re in the market this fall. Best of luck in your bull search!

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