Beefmaster Breeders Host Convention in San Antonio: ¡Viva Beefmaster!


     The 59th Annual Beefmaster Breeders United (BBU) Convention “¡Viva Beefmaster!” was hosted in San Antonio, Texas at the Wyndham San Antonio Riverwalk from October 23 – 26, 2019. The unofficial kick-off to the convention was the 2019 BBU Trap Shoot hosted at the San Antonio Gun Club by the Live Oak Beefmaster Breeders Association (LOBBA). The official kick-off of the 2019 convention was highlighted with award winning speeches from the Junior Beefmaster Breeders Association members Lane Hendricks, Kayl Tassin and Abi Hooper, followed by featured speaker and host of The Working Ranch Radio Show – Jeff “Tigger” Erhardt.
     During the convention, BBU held their general membership meeting and BBU members elected new Board directors and officers. Chris Kauffman of Searcy, Ark., was elected treasurer and Kendall McKenzie of Angie, La., was elected secretary. The following individuals were elected to the BBU Board of Directors with a three-year term: Jerry Davis of Canton, Texas, Clark Jones of Savannah, Tenn., Larry Meacham of Cat Spring, Texas and Mike Moss of Hulbert, Okla.
     Convention attendees enjoyed seminars and fellowship with other cattlemen and women. The educational seminars were sponsored by the Beefmaster Educational Endowment Foundation (B.E.E.F.). The educational seminars featured “An Afternoon with Neogen/GeneSeek” where Jill Ginn, Nate Smith and Cari White, all three individuals work for Neogen Corporation, demonstrated and presented information about DNA collection and genomics. Dr. Jason Cleere of Texas A&M University educated attendees on cattle evaluation. And then due to inclement weather, Dr. Megan Rolf from Kansas State University could not attend as scheduled, so she provided information for a presentation that was delivered by BBU’s Director of Breed Improvement Lance Bauer, which covered Expected Progeny Differences (EPDs). The convention also featured a panel discussion about successful seedstock marketing, which allowed attendees to ask Charlie Wood, Clark Jones, Lorenzo Lasater and Jeralyn Novak questions on various seedstock marketing topics, such as sale preparation and advertising. On Saturday morning the convention hosted Kevin Good of CattleFax, who presented a cattle industry outlook seminar and answered questions. He was then followed by a BBU Staff question and answer session, where the membership could provide feedback on programs and ask various association related questions.
     The evening activities provided members the opportunity to meet other members and see the downtown San Antonio area, during a reception hosted on the historic San Antonio River Walk river boats and at the Rio Rio Cantina. Thursday night also featured mariachis that serenaded the Beefmaster breeders with authentic music. On Friday night the convention committee raised funds for B.E.E.F., and convention expenses through selling exclusive items during the auction. The night ended with members dancing the night away to the tunes of Texas Country Musician Jason Allen.
     On Saturday, the annual awards luncheon honored the Beefmaster breed membership award winners. New member of the year was awarded to Nextgen Cattle Company of Paxico, Kan., and Marie Welkener of Kenedy, Texas was announced as the member of the year. Blau Ranch owned by Mark and Leesa Blau of Menard, Texas was announced as performance breeder of the year and the environmental award was presented to J R Land and Cattle Company owned by John Rediger of Pecos, Texas. Breeder of the year was awarded to Derek Frenzel and Larry Meacham owners of F & M Cattle Co., of Temple, Texas. Beefmaster Cattlewomen of the year was awarded to Rhonda Collier of Brenham, Texas and Debbie Cheatham of Arlington, Texas.
     The convention concluded with the annual President’s Council Sale hosted at the San Antonio Livestock Show and Rodeo auction facility. Prior to the sale, a presentation was made to highlight the donation of seven Beefmaster heifers to the Texas A&M University’s (TAMU) Department of Animal Science Beefmaster herd. Dr. Cliff Lamb and Dr. Jason Cleere were in attendance to represent TAMU and accept the donated cattle from the participating BBU members.
     On behalf of the BBU staff, officers, board members and the convention committee, thank you to all our generous sponsors, trade show partners and auction participants. Join BBU at their 60th Annual Convention to be held in Fort Worth, Texas on October 29 – 31, 2020 at The Omni Forth Worth Downtown.
     For more information about the Beefmaster Breeders United and its convention, please contact the BBU office at 210-732-3132 or visit Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.

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Southeastern Beefmaster Breeders Assn. Convention Sale Report

Southeastern Beefmaster Breeders Assn. Convention Sale – Aug. 24, Lexington, Tenn.

1 Bull – $5,000
3 3n1’s – $10,000 – Avg. $3,334
6 Pairs – $10,650 – Avg. $1,775
18 Breds – $49,200 – Avg. $2,734
4 Opens – $9,100 – Avg. $2,275
1 Pick – $7,000
3 Embryo Lots – $11,000 – Avg. $3,667

36 Purebred Lots – $101,950 – Avg. $2,832
31 Commercial Lots – $39,950 – Avg. $1,289

Top Bull:
Lot 13–Sire: Cj’s Lovemaker; Consignor: Jason Hearn, Henderson, Tenn.; Sold to Jeff Graham, Dublin, Ga.: $5,000

Top Females:
Lot 22–Bred to CJ’s Diamond Rolex; Consignor: Jones Farm, Savannah, Tenn.; Sold to Hiatt Diamond H, Mt. Ulla, N.C.: $6,000
Lot 23–Bred to CJ’s Diamond Rolex; Consignor: Jones Farm, Savannah, Tenn.; Sold to Santa Ana Ranch, McAllen, Texas: $5,500
Lot 4–3n1; Calf sire: Sire Pro; Consignor: WB Bar Ranch, Newnan, Ga.; Sold to C&M Ranches, Kershaw, S.C.: $5,200
Lot 11–Bred to Mcalester; Consignor: Rick Everett, Dresden, Tenn.; Sold to Mackenzie Porter, Knoxville, N.C.: $4,500
Lot 8–Bred to CJ’s Revolution; Consignor: Channarock Farm, Rockfield, Ky.;  Sold to Windy Hills farm, Poplarville, N.C.: $4,000

Volume Buyers:
C&M Ranches, Kershaw, S.C.
Mackenzie Porter, Knoxville, N.C.
Hiatt Diamond H, Mt. Ulla, N.C.
Clay Mills, Mt. Airy, N.C.

Gerald Bowie, West Point, Ga.
Sale Consultant:
Bruce Robbins, San Antonio, Texas
Managed & reported by:

3G Sales and Service, Franklin, Ga.

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Isa Beefmasters Bull Sale Report

Isa Beefmasters, LLC’s 58th Beefmaster bull sale was held October 5th in San Angelo, Texas. It was an excellent sale; with 41 buyers from 9 states and Mexico taking home 131 Beefmaster bulls at an average of $4782. Isa’s President, Lorenzo Lasater, stated the sale was strong, with excellent demand for good Beefmaster genetics even in a down market. Auctioneer Joe Goggins of Billings, MT sold the 131 bulls in the blistering time of 1 hour, 40 minutes.

The high-selling bull, San Pedro 7069, sold to Michael Deville of Louisiana for $27,500. This awesome young herd sire prospect is the son of L Bar En Fuego and was one of the overall top performers in the offering.

Volume buyers included: Alamo Ranch, NM – 15, Travis Brown, FL – 14, Lykes Brothers, FL – 12, A. Duda and Sons, FL -12, and the Wedgeworth Clan, TX – 11.

Current Isa president, Lorenzo Lasater, represents the 4th generation of the family dedicated to breeding performance Beefmaster genetics. The breed was founded by Lorenzo’s grandfather, Tom Lasater, in 1937. This year marks the 82nd anniversary of the breed.

According to Lorenzo, “This set of bulls represents over 80 years of consistent, balanced selection for economically viable cattle. These bulls will produce excellent feeder calves and replacement heifers in any environment, but especially the tougher ones. With more pounds at weaning, lower input costs, more longevity and the best mother-cow on the planet, Beefmasters can’t be beat.”

The Lasater family would like to extend their heartfelt thanks to everyone in attendance, especially the many repeat customers, including several second generation buyers. We are already working hard to bring you our 59th set of Beefmaster bulls on October 3rd, 2020.

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Rio Grande Valley Beefmaster Sale Report

Rio Grande Valley Beefmaster Sale – Aug. 24, Rio Grande City, Texas

16 Bulls – $28,800 – Avg. $1,800
12 3n1s/Pairs – $32,500 – Avg. $2,708
23 Bred Heifers – $44,000 – Avg. $1,913
1 Bred Cow – $4,200
31 Open Heifers – $51,600 – Avg. $1,665

83 Lots – $161,100 – Avg. $1,942

Top Bulls:
Lot 1–Consignor: Santa Ana Ranch, McAllen, Texas; Sold to Remigio Guerra, Floresville, Texas: $3,000
Lot 8–Consignor: Chilo Gutierrez, Laredo, Texas; Sold to Eduardo Salinas III, LaGrulla, Texas: $3,000

Top Pairs:
Lot 45–Consignor: Billy & Marie Welkener, Kenedy, Texas; Sold to Bill & Sheila Wilson, Edinburg, Texas: $3,300
Lot 29–Consignor: Jaime Villarreal, Rio Grande City, Texas; Sold to Tinita Alvarez, Rio Grande City, Texas: $3,300
Lot 30–Consignor: Jaime Villarreal, Rio Grande City, Texas; Sold to Los Crystales Ranch, Laredo, Texas: $3,200
Lot 2–Consignor: Santa Ana Ranch, McAllen, Texas; Sold to Eluid Rodriguez, Rio Grande City, Texas: $3,000
Lot 9–Consignor: Arturo & Gracie Valdez, Mission, Texas; Sold to Daniel Sandoval, Edinburg, Texas: $2,900
Lot 17–Consignor: Adalberto Gonzalez, Alice, Texas; Sold to Daniel Sandoval, Edinburg, Texas: $2,900

Top Bred Heifer:
Lot 28–Consignor: Tony & Karen Psencik, San Antonio, Texas; Sold to Jaime Villarreal, Rio Grande City, Texas: $2,850
Lot 73–Consignor: Jose O. Garza, Encino, Texas; Sold to Ramon & Anita Pulido, Freer, Texas: $2,400
Lot 72–Consignor: Ramon & Anita Pulido, Freer, Texas; Sold to Los Gardel Beefmasters, Penitas, Texas: $2,300

Top Bred Cow:
Lot 46–Consignor: Billy & Marie Welkener, Kenedy, Texas; Sold to Jose Garcia, Rio Grande City, Texas: $4,200

Top Open Heifers:
Lot 21–Consignor: Alex & Elaine Gonzalez, San Diego, Texas; Sold to Swinging B Ranch, Axtell, Texas: $2,600
Lot 20–Consignor: Adalberto Gonzalez, Alice, Texas; Sold to Whitener Family LTD Partnership, Abilene, Texas: $2,250

Volume Buyers:
Whitener Family LTD Partnership, Abilene, Texas
GF Ranch, Edinburg, Texas

Auctioneer, managed, reported by:
Anthony Mihalski, San Antonio, Texas

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2019 J&T Farm and San Gabriel Sale Report

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The Cowboy Heritage Beefmaster Sale Report

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Beefmasters in Asia & Europe


By M. Doyle Sanders- BBU International Committee- Vice Chair Asia & Europe

In the September 2019 issue of The Beefmaster Cowman, BBU Staff Member Lance Bauer provided an update titled “Beefmasters Around the Globe” on his travels this year for Beefmasters in Colombia and South Africa, where our breed has been popular for some time. Our breed is also continuing to be strong in Mexico, Panama, Costa Rica, Venezuela, Nicaragua, and other parts of Central and South America.

New interests in Cuba, Dominican Republic and Vietnam have also justified private visits by BBU “Go International” breeders within the past couple of years; without United States Livestock Genetics Export (USLGE) support due to United States Department of Agriculture (USDA) target country procedures. Since introduction to Thailand during 2010- 2012, they have imported live bulls and females with multiple large shipments of Beefmaster semen with visits being planned for Thai guests in Missouri by the end of 2019. In 2018, Missouri exported almost 100 head of Beefmasters to Thailand.

Beefmaster breeders are growing in number in Europe by U.S., exports of European Union (EU) qualified embryos since the breed was initially introduced in 2014-2015.  Beefmaster breeders are now active with embryos and live cattle being developed in Italy, Poland, United Kingdom, Ireland, Portugal, Spain, Germany, and Austria. Strong interest for new breeders is now coming from Turkey, Bulgaria, Serbia, Romania, Belarus, Kazakhstan, Russia, and areas of North Africa as well.

The Beefmaster International Group (BIG) Rome 2019 Event is scheduled for September 26, 2019 at Civitavecchia (Port of Rome) with guests registered from most of these countries; in addition to the existing breeder countries. Dr. Robert S. Wells of Noble Foundation will discuss “Beefmaster Profitability Opportunities” at this gathering. Heterosis and feed efficiency is driving the focus for Beefmaster benefits in these countries.

The first European Beefmaster calf was born in 2016 in Italy at the DD-Italia Beefmaster Ranch near the Port of Rome. Angelina has grown and is now pregnant with an Embryo Transfer (ET) calf due this year. Her younger purebred brothers, sisters, and cousins are also working with crossbreeding programs along with imported EU qualified US semen and locally collected semen from the first EU bulls developed. The Northern Irish bulls have also matured and being used for collection and crossing with Angus and Hereford cattle. Projects are being planned for ET exports into Turkey and Russia in 2020.

Beefmasters are leading other American breeds in market development in these regions. Become a Go International Team member and sow seedstock worldwide.

Angelina, first born Beefmaster in Europe has developed from a cutie to a fine “Bella Donna” beauty.  



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Q&A with Brian Fieser, Beef Field Nutritionist


Brian G. Fieser, Ph.D., Animal Nutrition – ADM Nutrition – Archer Daniels Midland Company

Brian specializes in seedstock production and cow calf operations. He has been with ADM since 2007 as a field nutritionist. Brian is a fifth-generation farmer and raises cattle on his family’s farming operation in south-central Kansas.

  • BS in Agriculture (Animal Science and Industry) from Kansas State.
  • MS (Ruminant Nutrition) from University of Kentucky
  • PhD (Animal Nutrition) from Oklahoma State


  • What are the advantages of working with a nutritionist?

Working with a nutritionist gives you an opportunity to work with a specialist: someone who does this job day in and day out. A nutritionist knows the right questions to ask to ensure your operation has what it needs to succeed. The industry is trending towards feedlots and large ranch operations to work with nutritionists.  These customers understand the value these experts will provide in improving performance and managing resources on their operation.

  • What is the difference between a private and company nutritionist?

Sometimes there is a perception that nutritionists who work for a feed company may not be as objective as a private nutritionist. The nutritionist’s job is to work for the customer whether they are privately or company employed.  In fact, nutritionists who are affiliated with feed companies often have access to resources that private consultants do not. For example, at ADM we have a large research farm and a team of R&D experts that we work closely with to test feed and ensure we are providing our customers with the best formulation for their operation.

The advantage of a larger feed company such as ADM is the ability to perform application research that has been mostly eliminated from university program and funding.

Whatever you decide, the most important thing is that you work with someone who makes an effort to build a relationship with you and gets to know you and your needs.

  • Will a nutritionist want to physically visit the operation?

I don’t always have an opportunity to visit every operation, but I prefer to.

When you visit an operation, you get a chance to see the equipment, the facilities and the cattle. For example, we don’t want to recommend an ingredient or program that the owners aren’t able to store or manage properly.  But being able to see the operation is not only important for understanding the physical layout, it also helps you build a relationship with the owner. There is no substitute for developing that relationship and really understanding the owner’s goals and expectations.

  • What information will a nutritionist want from me?

Every operation is different. My job is to figure out the requirements for the level of production, what the forage base is and what the expectations are for production. In order to do that, it’s important for the owner to know what their resources are (what kind of storage system do they have, what kind of ingredients do they have on hand) and what their expectations are (desired spend and desired outcome). My job is to take that information and come up with a nutritional plan that aligns resource inputs with desired performance for our customers.

  • Do nutritionists specialize in different types of operations?

Absolutely. There is a difference in how you approach the nutritional plan depending on the operation. Most nutritionists work in feedyards. Others specialize in cow/calf and stocker operations.

  • What should I expect from my nutritionist?

A nutritionist should provide a clear plan to enhance the utilization of your available feed resources to meet cattle performance goals.  This may include rations, mixing sheets, supplement program, forage management plan, and more.

That being said, your nutritionist is only as good as the information he or she is given. Your nutritionist should also know to be flexible and ask the appropriate questions so that they have a good understanding of your resources and expectations. A nutritionist’s top priority is to do what’s right for their customer and find the most affordable way to meet their goals without cutting any corners.

  • How should a nutritionist and vet work together?

Communication between your vet and your nutritionist is key to preventing problems from occurring.  Nutrition and health are very closely tied.  Health of the cattle will be enhanced by provide the nutrients they require.  Likewise, implementing proactive health and vaccination programs with improve cattle performance.   Including both your vet and nutritionist in an operational management plan will delivered dividends.

  • What are some challenges that you typically see when you visit producers?

When you are engrossed in your own operation you may not see the subtle changes that take place in your herd over time. However, the reality is we’re not producing the same animals today that we were five, or ten years ago. Today’s cattle have different needs and stressors, and often, would benefit from a different feeding program. Be open to that change and don’t let old habits get in the way.

  • What if we are limited on feedstuffs other than mediocre grass and hay, and what if we don’t have access to options like DDGs and other supplemental feeds?

I’ve seen this a lot in the last month and have done quite a few rations using ADM supplements and soybean meal and cracked corn from the operator’s co-op. Cows do a phenomenal job of utilizing feedstuffs so there was only a subtle cost difference.

Listen to your neighbors and know what’s available locally to you. Many are putting out cover crops and forage crops so this fall and winter there should be a lot of forages and feedstuffs available. Work with a nutritionist to get those ingredients tested and learn how the animal can best utilize it.

  • How does stress impact breedback or other performance factors?

Cattle are programed to perform – to eat and to grow – so the goal of owners and caretakers is to help alleviate any stressors that might hinder that performance. We have come a long way in understanding how nutrition programs may help mitigate stress symptoms.  For example, making a change to a nutrition program by adding supplements in the winter, or finding more ways to keep cattle cool in the summer. Nutritional management plays a fundamental role in coping strategies for any stress event. Understanding the nutritional hierarchy (the prioritization of nutrients needed by the animal) is the first step in utilizing nutrition as a proactive strategy to lessen the negative impact of stress.

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New Beefmaster Commercial Tool: Igenity Beefmaster


By Lance Bauer, Beefmaster Breeders United Director of Breed Improvement

A seedstock producer’s main goal is to produce animals that will help the commercial cattleman increase his profits and continually improve his cattle. Seedstock producers should be making choices to improve their cattle, so that the commercial cowman can use those cattle to improve his herd. Seedstock producers regularly select cattle for performance and they use EPDs to help improve in areas that their herd is lacking. Commercial cattlemen can use EPDs to select bulls with the performance they need to work on their cow base. With Beefmaster bulls many of these cattlemen are retaining the heifers and using them as replacements. What if there was a way to offer the commercial cattle producer another selection tool for these replacement females?

There is now a way! Beefmaster Breeders United (BBU) is releasing a commercial female chip that will be a tool for selecting commercial females, that are at least 50% Beefmaster.

This new way is called Igenity Beefmaster and it is a product that will be offered by BBU as another selection tool for commercial producers. This product will calculate molecular breeding values (MBVs) on heifers that are at least 50% Beefmaster, for the traits that have EPDs. These MBVs will be in a format of a score from 1-10. There will also be a Maternal Advantage Index and Terminal Advantage Index. The Maternal Advantage will be based on $M and the Terminal Advantage based on $T. The Maternal and Terminal Advantage indexes will be on a dollar basis. These are added selection tools that can be used to help determine which heifers to keep back for replacements. It is also information that can be used to help sell commercial females, if they have the chip run on them. The MBVs are derived from the BBU genomic evaluation, that is run twice a year, and they provide another tool for selecting heifers that perform well, thus making the best replacements. Igenity Beefmaster can also be used as a tool when marketing commercial heifers. Producers can run the Igenity Beefmaster chip on their heifers and use the results to help add value to replacement females that are being marketed.

Beefmaster breeders will be promoting this test to their commercial bull customers so that they can utilize this tool. Commercial producers should add this tool to their toolbox and use it in selection decisions. Animals with scores higher than five are better for the trait that is being evaluated. The Maternal and Terminal Advantages are in dollars, so the higher the dollar value the more valuable the heifer is for breeding. This tool can also be used to identify the sire of commercial females, which is great for the commercial cattleman. For example, if a cowman has five bulls with a group of cows and one of those bulls doesn’t sire any calves, he knows that he has an issue. He can also identify which of the bulls produces the most replacement heifers and continue to use that bull to build a cow base. The commercial cattleman will also have an idea of where his cows stand and what traits to select for in a bull to compliment his cows.

The Igenity Beefmaster Commercial Heifer chip is a great new tool for the commercial producer and is also valuable in marketing commercial females that are at least one half Beefmaster. This product gives the producer a set of MBVs on a 1-10 scale that can be added to the toolbox as an addition selection tool. When the bulls being used have DNA on them the producer can also identify those higher performing bulls, as well as bulls that do not breed as many cows. This is a great product for all commercial bull customers to use and add more data to their cow herd. Igenity Beefmaster will be available to order from Beefmaster Breeders United for $25 per chip, for more information contact the BBU office at 210-732-3132 or contact directly Lance Bauer at or Dusty Pendergrass at

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Texas A&M Requesting Nomination of Beefmaster Genetics


Dear Beefmaster Breeder,

We need your help! Texas A&M University (TAMU) in College Station, Texas is making a change in direction for their beef cattle herd. They have made the decision to upgrade with two new breeds, Beefmaster and Red Angus. We have been planning since the end of 2018 with TAMU leadership on the parameters and timelines for nominating Beefmaster embryos. This is very exciting news for the Beefmaster association. Beefmaster cattle are being recognized for outstanding maternal traits, growth, efficiency and adaptability. We are proud that Texas A&M has decided to build a Beefmaster herd!

Texas A&M is seeking embryos to be placed in University-owned recipient females during the spring of 2020 (so time is of the essence)! Their goal is to source at least 120 embryos of high genetic merit, based on the included EPD parameters, to build an early spring calving herd. Their second new breed (Red Angus) was initiated last fall and has been set up as a fall calving herd. In wanting to expedite the process, they would like to have Beefmaster embryos delivered to the TAMU Beef Center no later than January 15, 2020. Donations of the embryos will be tax deductible through the Beefmaster Educational Endowment Foundation (B.E.E.F.).

TAMU Animal Science Department Head Dr. Cliff Lamb, is determined to make the Texas A&M Beef Center a highlight for the department. Dr. Lamb and his team would like to create the best possible cow herd for teaching, research and demonstrations, as well as be a place for visitors and international guests. This is a tremendous opportunity to become a part of a leading agricultural university’s quest to build a premier Beefmaster herd. Member-nominated embryos offered for donation should contain breed-leading genetics, with a balance of traits, while being focused on maternal abilities. Embryo selections from the pool of nominated genetics will be made by TAMU personnel.

The embryo nomination period is August 15, 2019 through September 30, 2019. Screening will take place by October 15, 2019, with delivery of the embryos no later than January 15, 2020. If you have questions or are interested in nominating embryos, please contact BBU Director of Breed Improvement Lance Bauer or me. We are excited for the opportunity to team up with Texas A&M and build an excellent herd of Beefmasters that will showcase our great breed!


Collin Osbourn

Executive Vice President

Beefmaster Breeders United

For more information on nominating Beefmaster embryos, complete the enclosed nomination form or contact Collin Osbourn at

Embryo Nomination Form

EPD Parameters

Program Overview

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