Member Services

Demand for Beefmaster genetics is growing exponentially and as the demand for Beefmaster bulls increases, it pushes the value of Beefmaster females even higher.

Commercial cattlemen recognize the benefits of incorporating Beefmaster genetics in their operations. The heterosis realized by using Beefmaster yields heavier steers to market, as well as replacement-quality females that are unmatched in their maternal ability.

Being a Beefmaster Breeders United (BBU) member comes with many benefits. At about 3,000 members strong, BBU breeders are continually working to produce better seedstock and enhance the presence of the breed in the commercial marketplace.

BBU offers several programs to help improve your cattle operation. Some of these voluntary programs include:

  • Pro Services
  • Whole Herd Reporting (WHR) or Inventory Based Reporting (IBR)
  • Classification
  • Upgrading
  • Beefmaster Advancers
  • Commercial E6 Females

All BBU members benefit from the advertising and promotion that helps position Beefmasters for success. There are also additional vehicles to assist in promoting and marketing your Beefmaster cattle through various BBU satellites and marketing groups.

These regional organizations sponsor Beefmaster sales, field days, cooperative advertisements and more. You can find a list of these organizations online at

The Beefmaster Promotion Group (BPG) and Junior Beefmaster Breeders Association (JBBA) are in place to provide support for those who enjoy exhibiting Beefmaster cattle.

New BBU members are offered a free consultation visit to evaluate cattle, talk about BBU programs and learn more about the breed and association.

More BBU Member Benefits:

  • May register animals through BBU registry
  • Subscription to The Beefmaster Cowman (official publication of BBU) $35 value -U.S.
  • Subscription to The Beefmaster Pay Weight (BBU publication printed twice a year)
  • Discounted rates on transfer fees (50% off for members)
  • Data, EPDs, etc.
  • Access to online BBU registry system
  • General membership meeting voting privileges for Annual/Active members
  • Opportunity to serve as director or hold office (Annual/Active members)
  • Unlimited quality customer service from BBU staff


BBU Satellite Associations were developed to help market Beefmasters and carry out BBU programs. In addition, they support BBU programs through field days, ranch tours and seminars. These 9 current satellite organizations were established under the By-Laws of BBU. 

Arkansas BBA

President: Lanny Tillery
14489 Hwy 5
Benton, AR 72019
Sept of even number years

Central Texas BBA

President: Derick Ensor
314 FM 2571
Smithville, TX 78957

Central States BBA

President: Larry Lairmore
PO Box 1373
Heber Springs, AR 72543

Live Oak BBA

President: Gary Halepeska
962 Bluntzer Rd
Goliad, Tx 77963 

Lone Star BBA

President: Debbie Cheatham
2308 Briarwood Blvd
Arlington, TX 76013

Louisiana BBA

President: Josh Salley
457 Lula Lane
Converse, LA 71419 

Southeastern BBA

President: Justin Williams
2580 Oak Grove Rd
Savannah, TN 38372 

South Texas BBA

President: Mackie Bounds
1652 Kirkland Hill Road
Axtell, TX 76624
June 2025

Western States BBA

President: Matt Toste
46051 Los Gatos Creek Road
Coalinga, CA 93210 

Marketing Groups

Beefmaster Promotion Group

President: Kalli Ellis
PO Box 157 
La Lard, TX 77970

East Texas / Louisiana BMG

President: Terry Chambers
18200 FM 986
Terrell, TX 75160 

Ozark and Heart of America BMG

President: Roger Holden
1293 N East Ridge Dr
Strafford, MO 65757

Southern Alliance BMG

President: Adam Daniel
953 County Road 25 Mt
Hope, AL 35651

Texoma Beefmaster BMG

President: Larry Meacham
PO Box 431789
Houston, Texas 77243