The Power of Advertising: New Year, New Opportunities
Super Bowl night is a night for football fanatics to gather and to watch athletes play four quarters in hopes of winning the coveted Super Bowl ring. However, I don’t watch the Super Bowl to see who wins the game, I watch for the commercials. Super Bowl night is the night that advertisers wait for every February because consumers become engrossed in the crazy, inspiring and sometimes disturbing commercials. These commercials remind us of the power of advertising. We are reminded that if we want people to talk about our product and purchase our product we need to advertise.
As Beefmaster breeders, we are not advertising chips, dips or beer. Our products are high quality Beefmaster cattle. We want people to learn that the Beefmaster breed will add value, efficiency and profitability to any cattle herd. Beefmaster Breeders United is continuously educating cattlemen and women on the breed that we all love through advertising in print and digital media. We also encourage our breeders and members to advertise their Beefmaster cattle, but let’s face it; advertising is expensive and takes a lot of time and effort. With the increasing cost of advertising and design, BBU has created the opportunity for our members and breeders to get low cost print and digital media advertising services.
There are several opportunities for breeders to advertise with Beefmaster Breeders United publications. We are currently seeking satellites or marketing groups that would like to become involved in our co-op advertising program. The Beefmaster advertisements that run in national and state cattle publications, such as The Cattleman and The Gulfcoast Cattleman, have partnered with the Live Oak Beefmaster Breeders Association (BBA), South Texas BBA, Louisiana BBA and Southeastern BBA to allow breeders discounted advertising in nationally recognized publications. We want to expand to more publications such as Progressive Cattleman and the Oklahoma Cowman magazine, which means we need more satellites and breeders to participate. The advertising cost for each publication will be divided amongst BBU, the specific satellite and the breeders of that satellite. This allows Beefmaster breeders to receive advertisement space with no design work or no time spent on their part. Save time, save money and advertise in national publications. All design and coordination is managed by BBU communications and pricing is based on publication and satellite agreement. BBU members and breeders who are interested in advertising through the BBU co-op program please contact Jeralyn Stephens at 210-732-3132 or jstephens@beefmasters.org.
Digital media advertising is the best kept secret in the cattle industry and BBU is offering low cost digital media ads. BBU members and breeders can become a breeder partner through a one time payment of $3,600. Breeder partners are featured on the BBU website and the bi-weekly Beefmaster eNews that reaches an audience of over 1,200 viewers per month. There is also an opportunity for breeders to advertise in the Beefmaster eNews for monthly pricing. Advertisement in Beefmaster eNews includes an image with a website link and the pricing is one issue for $50, one month for $80 or three months for $200. Email marketing is also an option for breeders to advertise any upcoming sales, shows, field days, semen straws, etc., via email communications. The BBU staff will create an email blast (eblast) that will reach over 1,800 BBU members, JBBA members and subscribers through the BBU email list. The pricing for email marketing is one eblast for $200 which does include design services, two eblasts for $300 with no change in design and three eblasts for $350 with no change in design. Changes in design of the email will be priced at $200 per eblast.
If electronic advertising does not interest you, BBU offers a print advertisement service which includes design work for magazine advertisements and brochure development. Brochure development pricing will be based on the size of the brochure, photos, color and quantity to be printed. The cost of print advertisement includes correspondence with the publication (newspaper, magazine, etc.), correspondence with the breeder for design materials and a one time design fee. Any updates made after the one time design fee will be priced at $30/hour. The pricing is as follows for a color or black and white print advertisement with design services; full page is $200.00, ¾ page is $150.00, ½ page is $100.00, ¼ page is $75.00, 1/8 page or banner is $40.0. Any updates made to the advertisement will be assessed and $30/hour update fee. Photo enhancement and editing (remove poles, barns, halters, etc.) is also priced at $30/hour.
If you are watching television commercials, surfing the internet or flipping through your favorite cattle magazine, remember the power of advertising. We have a great product to advertise, our cattle are the best of both worlds and we should let the world know it! Let BBU start advertising your Beefmaster cattle through print and digital media. If you have any questions please contact Jeralyn Stephens at 210-731-3132 or jstephens@beefmasters.org.