Family Operated Ranch Selected as Beefmaster Member of the Year

SAN ANTONIO – Lyssy Beefmasters of San Antonio, Texas was selected and announced as the 2013 Beefmaster Breeders United (BBU) Member of the Year during the “Beefmasters United in Cowtown” 2013 BBU Convention held in Fort Worth, Texas from October 31 – November 2, 2013.

Lyssy Beefmasters, operated by Lawrence, George and Lauren Lyssy, continuously strives to improve the Beefmaster breed by using the most advanced technologies available to the cattle industry. The Lyssy Beefmaster operation utilizes artificial insemination, embryo transfer and carcass ultrasound to improve genetics and produce high performing cattle.

Not only does Lyssy Beefmasters use breeding technologies, they also believe in performance tested animals. Lyssy Beefmasters has taken several of their Beefmaster bulls to the Genetic Development Center in Navasota, Texas, in order to measure genetic performance through multiple feed intake tests. At Lyssy Beefmasters they firmly believe “you can’t manage what you can’t measure,” so they continue to use the performance testing facility as a tool to select true performance genetics, add value to their product, and add confidence in their customer’s purchases.

During the fall 2012 performance test Lyssy showed the beef industry that Beefmasters are true performers. The Lyssy Beefmaster bulls topped the test with the highest average daily gain bull and the most feed efficient bull. The spring 2013 test also proved to be just as successful, the Lyssys had the highest performing Beefmaster bulls.

When the three men are not busy producing performance tested Beefmaster bulls and females, they are actively giving back to the Beefmaster industry by hosting ultrasound field days for their fellow breeders. Beefmaster breeders attend the events to scan cattle, as well as to learn from educational sessions that focus on breeding programs, feed efficiency and economics. Lawrence, George and Lauren also serve as board of director members and committee members at the BBU and satellite levels. Lyssy Beefmasters has been a supporter of Beefmaster advertising for several years and plans to continue to promote Beefmasters across the United States and world.

For more information about Beefmaster Breeders United and its award program please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.