Introducing The Banner – Beefmaster Seedstock Directory

The Beefmaster breed has emerged as one of the most popular choices for youth livestock projects. FFA students and 4-Hers from across the country have recognized the value of Beefmaster show calves. In Texas and Mississippi the Beefmaster junior shows are consistently the largest or second largest breed exhibited. In Texas alone, over $1.2 million of Beefmaster show heifers will be sold in 2015.

Beefmaster docility, performance, structural correctness and eye appeal make us ideal for project animals. Furthermore the benefits of JBBA membership add value to the FFA and 4-H youth when one considers the scholarship, educational, leadership and fellowship opportunities. Simply put, the purchase of a Beefmaster show calf opens the door to a multitude of opportunities for the junior livestock exhibitor.

With this in mind, BBU is unveiling The Banner – Beefmaster Seedstock Directory. This publication is designed to reach FFA and 4-H students at the grassroots level to promote Beefmasters in the FFA classroom and County 4-H Extension offices. Additionally, The Banner will be handed out at the major stock shows and beef industry trade shows that BBU participates in. The Banner contains articles that the junior exhibitor will find useful on topics such as selection, nutrition and management. This publication promotes the Junior Beefmaster Breeders Association (JBBA) in order to draw new members and also promote JBBA activities and participation in leadership roles and especially scholarship opportunities.

The Banner features articles about how Beefmaster genetics add profitability to the commercial cattlemen with a strong emphasis on Maternal Heterosis and planned crossbreeding programs. The targeted marketing approach The Banner brings will allow BBU to be more effective in promoting Beefmasters at the largest, most important level, the grassroots.

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