Beefmaster Feature to Re-Air on RFD-TV’s The American Rancher

SAN ANTONIO (Nov. 3, 2014) – On September 15, 2014 Beefmaster Breeders United (BBU) and RFD-TV’s The American Rancher premiered an episode featuring the Beefmaster cattle breed and it received positive feedback by Beefmaster breeders, RFD-TV viewers and the general public. Due to the huge success of the episode’s premiere, the two groups have decided to re-air the episode once again on Mon., November 17, 2014 at 8 p.m. Central Standard Time (CST). The Beefmaster feature will also be broadcasted on the Wed., November 19 episode of The American Rancher at 12 a.m. CST and on Sun., November 23 at 11 a.m. CST. BBU invites the public, cattle industry professionals, all BBU members, Junior Beefmaster Breeders Association (JBBA) members and potential Beefmaster breeders to learn more about the Beefmaster breed and how the breed is positively influencing the beef cattle industry. The episode is also available for viewing 24 hours a day online at the BBU website www.Beefmasters.org, BBU’s Facebook page and BBU’s YouTube channel.

“We had a great response from our breeders who expressed that the episode did a wonderful job portraying the breed and educating the public about high performing Beefmasters,” said BBU Executive Vice President Bill Pendergrass. “We are excited that the episode will be re-aired and more cattle producers will be introduced to this outstanding breed.”

The Beefmaster episode on The American Rancher will explore the history of the breed and take an in-depth look at the Six Essentials – weight, conformation, milk production, fertility, hardiness and disposition; that the Beefmaster breed was founded on over 60 years ago by Tom Lasater. The episode will feature purebred and commercial cattlemen as they discuss how the Beefmaster breed’s hybrid vigor and maternal heterosis produces superior crossbred females. The show will also examine the importance of the Beefmaster breed to the cattle industry as a whole and how Beefmaster bulls are the best of both worlds through producing extremely fertile, functional and docile females to rebuild America’s cowherds, as well as producing profitable feeder calves that deliver results in the current market place. Tune into the re-airing of this outstanding episode to learn from true blue cattlemen and how their ranches embrace the Beefmaster breed.

“The show had an outstanding response. The Beefmaster office received several calls inquiring about crossbreeding with Beefmasters the day after the show premiered and our website also experienced increased traffic,” said Pendergrass “We hope to receive even more inquiries after the November episodes.”

This Beefmaster feature was made possible by these outstanding sponsors: Bounds Swinging B Ranch, Collier Farms, Emmons Ranch, Isa Beefmasters, Live Oak Beefmaster Breeders Association, Lyssy Beefmasters and South Texas Beefmaster Breeders Association. These sponsors are featured on the episode and can be contacted for Beefmaster genetics.

The American Rancher is in its tenth year of broadcasting on RFD-TV. The series began in the fall of 2004 and brings audiences in touch with the people and places that make ranching an American lifestyle. Show episodes premiere each Monday night at 8:00 p.m. CST on RFD-TV and re-air again on Sundays at 11 a.m. CST. Contact your local cable or satellite provider for RFD-TV channel information.

For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.