The Junior Beefmaster Breeders Association was founded in 1984, as more and more young cattlemen became involved in the Beefmaster breed. JBBA is currently one of the fastest-growing junior beef breed associations with members hailing from across the United States.

JBBA offers a complete and well-rounded slate of programs for all members that covers every aspect of the beef industry. This allows members to gain valuable knowledge and experience to be better prepared to be leaders in the agriculture industry.


The JBBA Junior Board leads the 800-member junior organization and has the opportunity to develop leadership skills beyond the state and regional level. Each member is elected to serve a two-year term and during the term will develop and grow the programs and opportunities offered to JBBA members. Board members will also have the privilege of traveling and promoting the Beefmaster breed at events around the country.


The JBBA Junior Ambassador program was formed in 2020 as a leadership opportunity for younger members. JBBA Ambassadors are elected each year at the National Show and Convention and assist the Board of Directors in representing JBBA and the Beefmaster breed.

BBU News

Beefmasters Visit Noble Research Institute!
Last week Beefmaster Breeders United visited Noble’s Oswalt Ranch to interview their ranch staff about regenerative cattle management and how their Beefmaster influenced cattle herd compliments their research!
From Left to Right: Jon Willis, Ranch Assistant – Chance Tynes, Grazing Facility Ranch Manager – Caitlin Hebbert, Livestock Consultant – Robert Wells, Livestock Consultant – Collin Osbourn, BBU – Larry Meacham, BBU – Joe Pokay, General Ranch Manager – Devlon Ford, Consultant and Research Technician – Kevin Pierce, Red River Ranch Manager
Discounted pre-registration deadline is October 8, 2021. For any convention questions, please contact Jeralyn Novak at 210-732-312 or 210-464-0923 or jnovak@beefmasters.org.
Agenda →
How To Register Video →
Please note that Junior Beefmaster Breeders Association is listed on the registration site because they own the program being utilized to complete the online registration and the ownership name CAN NOT be changed. Rest assured this is the correct link and will register you for the 2021 Beefmaster Breeders United Convention!”
Register Now →
Located in central Mississippi, just outside of French Camp, is a Beefmaster operation filled with quality cattle and a deep love for the beef industry. Owned by Aaron Roebuck and his wife Mona, the two proudly comprise the operation known as Rocking R Ranch Beefmasters.
Read More →
  • 6 BULLS $30,000 AVG $5000
  • 4 3Nl $25,500 AVG $6375
  • 2 PAIR $9000 AVG $4500
  • 23 BRED $92,400 AVG $4017
  • 12 OPEN $62,650 AVG $5221
  • 1 PICK $4750
  • 1 SEMEN LOT $17,460
  • 2 EMBRYO LOTS $3300 AVG $1650
  • 51 TOTAL LOTS $245,060 AVG $4805
Learn More →
Lexington, TN – August 28, 2021
  • 1 Donated Semen Lot $6,600.00
  • 3 Bulls $5,200.00 Avg $1,733.00
  • 2 3Nl $9,200.00 Avg $4,600.00
  • 5 Pair $12,700.00 Avg $2,540.00
  • 8 Bred $39,150.00 Avg $4,894.00
  • 9 Open $53,150.00 Avg $5,906.00
  • 1 Embryo Lot $7,665.00
  • 1 Semen Lot $5,500.00
  • 7 Commercial Lots $27,550.00 Avg $3,936.00
  • 37 Lots $166,715.00 Avg $4,506.00
SFA Department of Agriculture is pleased to announce that they will host a Fall Heifer Development Program. The heifer development program is scheduled to begin November 2021. Reserve your spot today.
Heifers will be charged $0.90/d for yardage + feed costs. Heifers will be fed from December 1 through April 1. Heifers may continue in the program and be artificially inseminated. Additional details click here >
Producers needing to deliver cattle at an earlier date may do so by contacting farm manager Cobey Hendry. Information on the program along with the signup sheets are linked here. For more information contact Cobey Hendry (985)-514-3516 or Dr. Erin Brown (936) 468-4433.
Learn More →
Beefmaster Radio Feature
We’ve been featured on the Cattlemen’s Call Podcast! The Beefmaster commercial and sponsorship starts at the 0:47 time mark and goes until the 1:37 time mark. Please take a moment to listen to the commercial by clicking on this link: https://soundcloud.com/user-595584340/product-of-the-us-label-whats-the-status
Listen →
Don’t Miss This Year’s Convention!
We are excited to share that our 2021 60th Annual Beefmaster Convention Agenda is now available! Please take a look below and read through all the exciting happenings that will take place on October 28-30, 2021 at the Omni Fort Worth Hotel-Downtown in Fort Worth, Texas.
If you haven’t done so already, be sure to book your hotel rooms, as reservations are now open for our group. Book now until October 6, 2021 for the best rate.
Agenda →
Book Hotel →
Fall Sale Season is here!
If you’re in the market to add Beefmaster Bulls, Females, or Genetics to your herd, take a look at the many upcoming sales happening across the country! Please also don’t be afraid to contact us in the BBU Office: 210-732-3132 for any questions that you may have about any of these sales and we will be glad to assist you. Remember, nothing beats a Beefmaster!
Attention: Breeders selling to Junior Exhibitors & Junior Members
Please check your Registration Papers! Heifer and steer validation will be happening soon for many 4-H and FFA students. Get your transfer of ownership paperwork sent in and any pending registrations completed ASAP! The easiest and most cost efficient way to register your animals is through our online registry system! Don’t wait until the last minute because rush fees are $25 per certificate plus overnight shipping fees, etc. Before you head to validation or process major show entries, be sure to double check your registration papers to make sure all the information is correct.
Sporting Clays Classic!
Join us on October 27, 2021 at Defender Outdoors Clay Sports Ranch – 8270 Aledo Rd, Fort Worth TX 76126 (13 miles from the BBU Convention at the Omni in Downtown Fort Worth) The event starts at 2:00PM.
This event will be a 50-target sporting clay shoot. Shooters may sign up as a team or sponsor package for the shoot. For those that sign up individually, you will be placed on a team. All proceeds from this event will go towards the 2021 Convention expenses.
For more information about this event or various sponsorship opportunities, please feel free to contact Jeralyn Novak at jnovak@beefmasters.org or Erin Cheatham at 832-292-6070.
Sponsorship Deadline is October 1, 2021
Registration Deadline is October 13, 2021
Sign Up →
Membership Committee
Our Membership Committee is one of the twelve standing committees that work hard to help make BBU what it is today. The Membership Committee does a great job of helping bring new members into BBU, and keeping them actively engaged with association happenings. We are very appreciative of the work that they do!
You are Invited to Get Involved at Convention!
Do not miss your opportunity to be a part of the 2021 BBU Convention!
To become a sponsor, advertiser and/or trade show exhibitor please add these options into your convention registration online cart, fill out the online forms linked above and on our website at www.beefmasters.org/purebred/convention or email Jeralyn at jnovak@beefmasters.org.
YOU are invited to the 2021 Beefmaster Breeders Cattlewomen Breakfast at the National Cowgirl Museum and Hall of Fame in beautiful Fort Worth, Texas! Please mark your calendars and JOIN US! Sign up for this exciting event by adding “Cattlewomen Breakfast” to you online convention registration cart! We are looking forward to seeing you all there on FRIDAY, OCTOBER 29th at 8:30 AM! Stay tuned for more exciting updates!
Learn More →
Texas Heritage Hall of Honor!
Congratulations to Isa Beefmasters founder, Laurie Lasater, on his induction into the Texas Heritage Hall of Honor!
The award recognizes Texans who have made a significant contribution to the state’s agricultural heritage. Laurie’s father, Tom Lasater, who developed the Beefmaster breed, was also inducted into the Hall of Honor in 2004.
To learn more about the Heritage Hall of Honor, visit: https://bigtex.com/supporting-texans/agriculture/hall-of-honor/
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Fall 2021 Pay Weight
The Fall 2021 Pay Weight is here! In this issue, you will find many educational articles and resources. Most importantly you will find many reasons why we believe that Beefmaster Cattle excel in everything that they do, and why we believe that Nothing Beats a Beefmaster.
“The breed has excelled across most regions of the United States and is the leading breed of choice for commercial cattlemen in Mexico, South Africa, Thailand, Panama, Colombia and several other Latin American regions.”
Read More →
Nothing Beats A Beefmaster
“We utilize Beefmaster genetics in our program because they thrive in the heat and cold.” -Stacy L Davies, Roaring Springs Ranch, Frenchglen, OR.
To read more of his testimonial please read below.
Oct 14, 2021
Rio Grande Valley Ultrasound Scan Day at Santa Ana Ranch, Edcouch TX
Oct 15, 2021
Carr and Others Educational Program, Floresville, TX
Oct 23, 2021
Louisiana BBA Field Day @ the Riceaux Ranch, Pitkin, LA – More Info
Oct 23 – 24, 2021
Gulf Coast Classic, Winnie, TX – More Info
Oct 27, 2021
Sporting Clays Classic, Fort Worth, TX – More Info
Oct 28 – 30, 2021
BBU Annual Convention, Fort Worth, TX – More Info
September 24, 2021
Beef on Forage – Florida Bull Sale, Arcadia, FL – More Info
September 24, 2021
Flint Hills Classic Female Sale, Paxico, KS – More Info
September 25, 2021
Live Oak BBA “Perfect Pair” Futurity & Sale, Three Rivers, TX – More Info
September 25, 2021
4th Annual Flint Hills Classic Bull Sale, Paxico, KS – More Info
October 2, 2021
Isa Beefmasters 60th Performance Test and Sale, San Angelo, TX – More Info
October 6 – 7, 2021
Lyssy Beefmaster All Access Frozen Genetics Sale, Online DVAuction – More Info
October 8 – 9, 2021
STBBA Buccaneer Classic Sale and Miss South Texas Bred & Open Heifer Pageant, Robstown, TX – More Info
October 16, 2021
Beef on Forage Bull Sale, Brenham, TX – More Info
October 16, 2021
Carr & Others Fall Sale, Floresville, TX
October 23, 2021
Red River Beefmaster Bull Sale, Paris, TX

Event Calendar

23 - 24
Gulf Coast Classic, Winnie, TX
SFA Purple Premium JBBA Heifer Show, Nacogdoches, TX