Mission Statement

Our Mission:

BBU's Mission is to enhance breeder's ability to raise and promote cattle based upon the founding "Six Essentials."

Disposition, Fertility, Weight, Conformation, Hardiness and Milk Production.

Our Vision:

To increase worldwide demand for Beefmaster cattle.

Guiding Principles:

Always strive for breed improvement
Never compromise integrity

Beefmaster Breeders United
We Believe
We're Committed
We Did It Together