Tag Archives: News Release

Tennessee Cattleman Selected as Beefmaster Performance Breeder of the Year


BOERNE, Texas – Clark Jones, Jones Beefmasters of Savannah, Tenn., was announced as the 2017 Beefmaster Breeders United (BBU) Performance Breeder of the Year during the 57th Annual BBU Convention “Beefmasters on the Bay” in Galveston, Texas. The award was presented to ranch owner Clark Jones and ranch manager Justin Williams during the awards luncheon.

Performance, phenotype and functionality are the main goals of Jones’ breeding program. Jones has submitted over 4,000 records to BBU since 1992 and evaluates his cattle for birth weight, weaning weight, yearling weight, carcass merit, scrotal and cow productivity. Over the past 30 years Jones has striven to produce the best Beefmaster cattle he can, by utilizing new technology and proven methods. Jones and Williams record performance data on all heifers and use that information to select replacements from the group. Females with poor performance in growth, as well as carcass data, will be culled from […]

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Texas Cattleman Selected as Beefmaster Member of the Year


BOERNE, Texas – Trey and Mona Scherer of Brenham, Texas, were announced as the 2017 Beefmaster Breeders United (BBU) Member of the Year during the 57th Annual BBU Convention “Beefmasters on the Bay” in Galveston, Texas.

Trey has been a member of BBU since 1986 and has produced Beefmaster cattle for over 30 years. Trey and Mona work as a team to manage Collier Farms Beefmasters and they both serve on multiple BBU committees. Trey currently serves on the BBU Board of Directors and the Live Oak Beefmaster Breeders Association (LOBBA) Board of Directors. Trey is a member of the Texas and Southwestern Cattle Raisers Association, Texas Cattle Feeders Association, National Cattlemen’s Beef Association and Matagorda County Cattleman’s Association. Scherer has also served on the board of the Washington County Cattleman’s group, which operates through Texas AgriLife to produce an annual Cow/Calf Clinic open to all of Central Texas.

Scherer has been […]

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Texas Ranch Selected as Beefmaster Environmental Award Winner


BOERNE, Texas – Whitwell Ranches of Cotulla, Texas, was announced as the 2017 Beefmaster Breeders United (BBU) Environmental Award winner during the 57th Annual BBU Convention “Beefmasters on the Bay” in Galveston, Texas.

The ranch consists of 3,174 acres, which is made up of 17 pastures. Mike Whitwell and his family run 100 Beefmaster cows, which is one cow to every 31.74 acres. Being located in an area where it often forgets to rain, the Whitwells are stewards of the land and manage their wildlife and pastures in order to conserve the moisture they do receive. This award reminds Beefmaster breeders that they are not only cattle producers, but also conservationists.

“My family has always been stewards of the land. We have raised cattle for a living all my life, but we are really in the grass growing business,” said Whitwell. “That means you never eat it all the way to the […]

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Beefmaster Breeders United Honor Outstanding Cattlemen at Convention


BOERNE, Texas – The 57th Annual Beefmaster Breeders United (BBU) Convention “Beefmasters on the Bay” was hosted in Galveston, Texas at the Moody Gardens Hotel, Spa and Convention Center from October 26 – 28, 2017. The official kick-off of the 2017 convention was highlighted with award winning speeches from the Junior Beefmaster Breeders Association members and our fun and motivational feature speaker, Retired Sheriff J.B. Smith.

During the convention, BBU held their general membership meeting and BBU members elected new Board directors and officers. Dan A. Gattis of Hutto, Texas, was elected secretary and Chris Kauffman of Searcy, Ark., was elected treasurer. The following individuals were elected to the BBU Board of Directors with a three year term: Sue Pierson of Vacaville, Cali., Larry Lairmore of Foreman, Ark., Dr. Jim Colvin of Seguin, Texas and Jerry Thomas of Henderson, Tenn.

Beefmaster breeders from throughout the world attended this year’s convention. Convention attendees […]

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Beefmaster Breeders United Hall of Fame Inductees Honored


BOERNE, Texas – The 57th Annual Beefmaster Breeders United (BBU) Convention “Beefmasters on the Bay” was hosted in Galveston, Texas at the Moody Gardens Hotel, Spa and Convention Center from October 26 – 28, 2017. This year’s convention was very special because two legendary men were inducted into the BBU Hall of Fame. The BBU Hall of Fame has been established to honor the exceptional, visionary men and women who have made outstanding contributions to the Beefmaster breed.

The 2017 Hall of Fame inductees are the late Dale Lasater of Matheson, Colo., and Laurence “Laurie” Lasater of San Angelo, Texas. Both of these men are sons of Tom Lasater, the founder of the Beefmaster breed.

Dale Lasater was a well-known Colorado cattle rancher, conservationist and humanitarian. Dale Lasater’s life touched many people in the ranching and land stewardship community, worldwide. He was a beloved and visionary figure in his field, carrying […]

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Beefmaster Excels in USDA Feed Efficiency Evaluation


BOERNE, Texas – The United States Department of Agriculture (USDA) Agricultural Research Service (ARS) conducted a feed efficiency evaluation at the U.S. Meat Animal Research Center (USMARC) in Clay Center, Neb., on 18 beef cattle breeds. The feed efficiency test results ranked the Beefmaster breed second for Average Daily Gain (ADG) and Dry Matter Intake (DMI) in both steers and heifers.

The USMARC study evaluated a group of 5,606 head of cattle and the group was composed of both finishing steers and growing replacement heifers. The study collected data for DMI, ADG and Post Weaning Gain (PWG). DMI and ADG data was recorded over 62 to 148 day periods for both steers and heifers. PWG was calculated by dividing gain from weaning to yearling weights by the number of days between the weights. Individual animal feed intake data was measured daily, as a key component of the evaluation. All animals used […]

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Beefmasters Win Big at San Antonio Livestock Show & Rodeo All Breeds Show and Sale

SAN ANTONIO – The 22nd Annual San Antonio Livestock Show and Rodeo All Breeds Bull and Commercial Female Sale proved to be a successful event for three Beefmaster Breeders United (BBU) members. The Beefmaster breeders were recognized prior to the sale held on Wed., Feb. 13, 2013 after being selected as top-placing cattle during the show held on Tues., Feb. 12, 2013. This sale features purebred bulls and commercial heifers consigned by premier Texas and New Mexico ranches.

Rancho Dos Vidas Ltd., Moore, Texas was recognized before the annual sale as the Overall Grand Champion Pen of Females after also winning first place Beefmaster pen. Don Mullins is the owner of Rancho Dos Vidas Ltd., and Lane Roberson is the ranch manager. Mullins is one of the first ranchers to utilize the Beefmaster breed, dating back to the 1960s.This pen consisted of a super set of moderate framed, easy fleshing BBU certified […]

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New Team Member for Beefmaster Breeders United

SAN ANTONIO – Beefmaster Breeders United (BBU) has added a new team member; Jeralyn Stephens will be serving as the Communications Coordinator. Stephens will serve the BBU organization by promoting the general functions of BBU with an emphasis in media and website promotion, as well as advertising development. Her responsibilities include managing the bi-monthly newsletter Beefmaster E-News, managing electronic media including social media platforms, writing news releases and assisting with video development. Additionally, she will serve as the liaison between BBU and the agriculture trade media in an effort to increase breed recognition with beef cattle industry publications.

Stephens grew up in McKinney, Texas where she was active in her local FFA and 4-H chapters. She was involved in each program through exhibiting market goats and breeding beef heifers while also participating in several leadership programs. She received a Bachelor of Science in agricultural services and development with an […]

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Beefmaster Educational Endowment Foundation to Fund Genomic Sequencing of Beefmaster Sires Through the University of Missouri

SAN ANTONIO – At its January 2013 meeting the Beefmaster Educational Endowment Foundation (B.E.E.F.) Board of Directors finalized funding for a research project at the University of Missouri for genomic sequencing of Beefmaster bulls. This sequencing is meant to enhance the understanding and genetic prediction of Beefmaster cattle performance.

The $27,500 research study was recommended for funding to the board by Beefmaster Breeders United (BBU) Long Range Planning Committee and will be awarded to the University of Missouri’s Dr. Jerry Taylor who serves as the wurdack chair of animal genomics and curators’ and a professor of genetics and animal sciences.

Taylor expressed that the B.E.E.F., funding will be used in tandem with funding provided by the United States Department of Agriculture’s (USDA) National Institute of Food and Agriculture (NIFA) to deep sequence the genomes of high-impact bulls to identify variation in growth, carcass quality, feed intake, disease resistance and early embryonic loss.

“The […]

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