By Jeralyn Novak, Communications Coordinator
Value-added programs are on the rise in the beef industry as input costs increase and margins remain tight. Enterprising beef producers are exploring new ways to improve their return on investment and open doors to new marketing avenues. Beefmaster Breeders United offers a value-added program through the Beefmaster E6 Commercial Female. The BBU Essential Commercial Female Program is a prime example of expanding the market for Beefmaster cattle. The program, referred to as the E6 program, focuses attention on the strong maternal traits of Beefmaster cattle and helps commercial cattlemen develop stronger markets and greater value for their Beefmaster and Beefmaster cross heifers. The word “essential” is included in the name because of the six essentials upon which the breed was founded – weight, conformation, milk production, fertility, disposition and hardiness.
While attractive, hearty bulls are often known to steal the spotlight, the modest hero of this […]
POSTED on 12th August 2020
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POSTED on 20th April 2020