Junior Beefmaster Breeders Compete and Give Back to Community

by Joe Mask | Published July 29, 2013

SAN ANTONIO – One hundred and sixty four Junior Beefmaster Breeders Association (JBBA) members and their families traveled to the Brazos County Expo Complex in Bryan, Texas last week for the 29th Annual JBBA National Convention and Heifer Show from July 22 through July 27.

This year’s convention focused on the aspect that JBBA members are not just raising cattle, the association is also teaching future leaders and members are giving back. In an effort to give back, these future leaders gathered nonperishable breakfast items and assembled “tackle boxes” to help “Tackle Childhood Hunger”. The “tackle boxes” were donated to Twin City Mission of Bryan/College Station, Texas and will be enjoyed by children whose family can not afford a nutritious breakfast. Elections for the 2013-2014 JBBA directors and officers were also held; as well as educational sessions, auctions, motivational speakers and a family fun night.

“Besides the exhibition of a great set of Beefmaster cattle by the juniors, this event provides excellent educational and leadership opportunities for members, family and friends,” said Allison Wagner Wells, Junior Program Committee Chairman.

The six day event consisted of several competitions including public speaking, photography, power point presentation, livestock judging, a herdsman quiz, a coloring contest and an always popular autograph contest.

The winners of the public speaking contest are as follows:

  • Junior 1st place – Jacqueline Rand, Tyler, Texas
  • Junior 2nd place – Kayl Tassin, Bush, La.
  • Intermediate 1st place – Reese Tassin, Bush, La.
  • Intermediate 2nd place – Gabby Eskew, Sealy, Texas
  • Senior 1st place – Colton Tobias, Hamshire, Texas
  • Senior 2nd place – Walker Eskew, Sealy, Texas

The winners of the photography contest are as follows:

  • Junior 1st place – Lilly Hettinger, Springtown, Texas
  • Junior 2nd place – Blair Low, Alto, Texas
  • Intermediate 1st place – Braylee Mackie, Lott, Texas
  • Intermediate 2nd place – Austin Roebuck, French Camp, Miss.
  • Senior 1st place – Rebecca Herrera, Azle, Texas
  • Senior 2nd place – Makaela Naumann, Brenham, Texas

The winners of the power point presentation contest are as follows:

  • Junior 1st place – Jacqueline Rand, Tyler, Texas
  • Intermediate 1st place – Lee Ellen Pearman, Alto, Texas
  • Intermediate 2nd place – Foster Hall, Alto, Texas
  • Senior 1st place – Blaine Peters, Robinson, Texas
  • Senior 2nd place – Emily Paris, Azle, Texas

The winners of the livestock judging contest are as follows:

  • Junior 1st place – Gracie Bouchard, Azle, Texas
  • Junior 2nd place – Blair Low, Alto, Texas
  • Intermediate 1st place – Kamry Pearson, Southlake, Texas
  • Intermediate 2nd place – Austin Roebuck, French Camp, Miss.
  • Senior 1st place – Garrett Mink, Scurry, Texas
  • Senior 2nd place – Sage McManus, Lake Charles, La.

The winners of the herdsman quiz contest are as follows:

  • Junior 1st place – Caeden Scherer, Brenham, Texas
  • Junior 2nd place – Kutter Karns, Crystal City, Texas
  • Intermediate 1st place – Reese Tassin, Bush, La.
  • Intermediate 2nd place – Saige Tassin, Bush, La.
  • Senior 1st place – Garrett Mink, Scurry, Texas
  • Senior 2nd place – Michael Buckley, Collins, Miss.

The winners of the coloring contest are as follows:

  • Age 6 and younger 1st place – Creedon Rand, Tyler, Texas
  • Age 6 and younger 2nd place – Abby Peters, Robinson, Texas
  • Age 7 and 8 1st place – Karleigh Murphy, Kilgore, Texas
  • Age 7 and 8 2nd place – Marty Naumann, Brenham, Texas
  • Age 9 and older 1st place – Camrin Byers, Henrietta, Texas
  • Age 9 and older 2nd place – Blair Low, Alto, Texas

The winner of the autograph contest was Foster Hall, Alto, Texas.

The JBBA members also participated in multiple cattle competitions during the six days in Bryan/College Station, Texas; the six day convention hosted seven different shows for members to exhibit their cattle. The seven shows included a showmanship competition, a steer show, a bred and owned heifer show, a haltered bull show, a Beefmaster Advancer heifer show and the JBBA National Heifer Show. The shows had an excellent turnout with 325 Beefmaster heifers, 103 bred and owned Beefmaster heifers, 33 bulls, five Beemaster Advancer heifers and six Beefmaster steers.

The winners of the showmanship competition are as follows:

  • Champion Senior Showman – Garrett Mink, Scurry, Texas
  • Champion Intermediate Showman – Reagan Emmons, Streetman, Texas
  • Champion Junior Showman – Blair Low, Alto, Texas
  • Champion Calcutta Showman – Justin Rhodes, Axtell, Texas

The steer show competition consisted of a live animal placing, carcass placing via ultrasound and interview. The top three winners received scholarships. The winners of the steer show are as follows:

  • Overall Champion – Trenton Glaser, Rogers, Texas
  • Overall Reserve Champion – Nate Compton, Bellville, Texas
  • Third Overall – Mabree Haliburton, Waco, Texas

The winners of the Beefmaster Advancer heifer show are as follows:

  • Champion – Mink’s Black Betty exhibited by Garrett Mink, Scurry, Texas
  • Reserve Champion – Tyra’s Heidi exhibited by Kalli Ellis, La Ward, Texas

The winners of the haltered bull show are as follows:

  • Calf Champion – BR Jackson exhibited by Michael Buckley, Collins, Miss.
  • Junior Champion – Mr. Steel exhibited by Blair Low, Alto, Texas
  • Yearling Champion – Ellis Hollywood exhibited by Kalli Ellis, La Ward, Texas
  • Grand Champion – Ellis Hollywood exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Grand Champion – WR Joseph exhibited by Shawn Skaggs, De Leon, Texas

The winners of the bred and owned heifer show are as follows:

  • Grand Champion – Jackie O’s Caroline exhibited by Kalli Ellis, La Ward, Texas
  • Reserve Grand Champion – BR Savanna exhibited by Michael Buckley, Collins, Miss.

The winners of the JBBA National Heifer Show are as follows:

  • Calf Champion – Hoo’s Angel’s Annabell exhibited by Timber Wright, Chester, Texas
  • Junior Champion – Spice exhibited by Rebecca Small, Colleyville, Texas
  • Senior Champion – Mink’s Macy exhibited by Garrett Mink, Scurry, Texas
  • Champion Pair – Miss Priss exhibited by Blair Low, Alto, Texas
  • Grand Champion – Miss Priss exhibited by Blair Low, Alto, Texas
  • Reserve Grand Champion – Jackie O’s Caroline exhibited by Kalli Ellis, La Ward, Texas

After the heifer show was complete, JBBA members along with their families enjoyed the awards banquet and dance. All winners were announced from the week long contests and events. Overall awards were given to a JBBA member in each age division, which was determined from points earned throughout the week.

The overall awards were presented to the following JBBA members:

  • Overall Junior – Caeden Scherer, Brenham, Texas
  • Overall Intermediate – Reese Tassin, Bush, La.
  • Overall Senior – Garrett Mink, Scurry, Texas

Congratulations to all the JBBA members on a great week and special thanks to everyone for your hard work. The 30th Annual JBBA National Convention and Heifer Show will be held in Shawnee, Okla., July 21-26, 2014.

For more information about Beefmaster Breeders United and its Junior Program please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.


Proposals and Programs Passed at Board of Directors Meeting

by Joe Mask | Published July 17, 2013

SAN ANTONIO – The 2013 Beefmaster Breeders United (BBU) board of directors and committee meetings wrapped up Fri., July 12, 2013, with the BBU board of directors meeting. During the board of directors meeting several of the committees that met the previous two days presented proposals for board approval.

The Nominating committee nominated the following slate of candidates to be presented for consideration by the general membership at the 2013 BBU convention in Fort Worth, Texas. Officer candidates include Steve Carpenter, of Tecumseh, Okla., as the Secretary Nominee and Dwight Bertrand, Elton, La., as the Treasurer Nominee. Board of directors nominees included Jerry Davis of Canton, Texas, Clark Jones of Savannah, Tenn., Tom Hood of Tahlequah, Okla., and Bob Siddons of  Tilden, Texas. The Nominating committee recommended that Kito Saenz of San Isidro, Texas be appointed to fulfill a one-year unexpired term on the board of directors. The board approved the recommendation.

The Commercial Marketing committee proposed that premium certified (inspected) E6 females should be allowed to be registered as First Cross females. This proposal was passed through board approval. During the meeting, the board also approved a balanced budget for the 2013-2014 fiscal year which was presented by the Finance and Audit committee. The Finance and Audit committee also recommended that a third option for registering Beefmaster cattle become effective Jan. 1, 2014. The board of directors approved this recommendation and starting January 2014 BBU will offer three registration programs including the traditional registration, Whole Herd Reporting (WHR) and the new program Inventory Based Reporting (IBR).

“With the addition of the Inventory Based Reporting or IBR registration program our members will be offered a more economical way to register cattle and allow them to select the best option for their herd. Through the IBR program each female on an inventory that is 15 months or older will be assessed an $8 inventory fee per year. The inventory fee includes a free registration for their calf that year, as well as a reduced transfer fee of $15 for that calf, up to 30 months of age,” said BBU Executive Vice President Dr. Tommy Perkins, Ph.D., PAS. “Members participating in the IBR program must have all inventories submitted to BBU no later than February 1 of each year.”

In addition to these board approvals, the BBU board members also approved the location of the 2015 BBU Convention as it was suggested by the Convention committee. The 2015 BBU Convention will take place at Moody Gardens in Galveston, Texas from October 29-31, 2015.

The following proposals were also approved by the board of directors at the July meeting. The Long Range committee suggested that an additional question be added to the commercial marketing survey which will focus on asking commercial cattlemen what traits they look for when producing replacement females. The Advertising and Public Relations committee presented several communication services that will be offered to BBU members through the BBU staff including advertisement design, sale catalogs, video production and email marketing. The By Laws committee recommended a change in the By Laws that will include the Junior Beefmaster Breeders Association (JBBA) adult committee as a permanent, standing committee. And finally the Junior Program committee presented a new election procedure for electing JBBA directors and officers.

“I am looking forward to seeing what this year will bring for the Beefmaster breed,” said Perkins. “The meetings were successful and we are excited for the 2013 convention to arrive. Great things are happening in our breed and I look forward to seeing everyone in Fort Worth, Texas.”

For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.


Junior Beefmaster Breeders Prepare for National Show and Convention

by Joe Mask | Published July 1, 2013

SAN ANTONIO  – The schedule has been set and young Beefmaster breeders are preparing for the 29th annual Junior Beefmaster Breeders Association (JBBA) National Convention and Junior Show to be held in College Station, Texas, July 22-27 at the Brazos County Expo Center. The goal for this year’s event to is to teach juniors about leadership, communication, stewardship, philanthropy and education.

The Junior Nationals not only offers JBBA members a great opportunity to exhibit their cattle, but also to participate in new activities and meet new people. A schedule filled with educational and fun activities has been tailored to entertain, educate and provide a great family atmosphere. The schedule of events is coordinated by the JBBA officers, directors and the Beefmaster Breeders United (BBU) Junior Program committee.

Many contests are available to juniors throughout the week. Juniors can show off their artistic skills in several contests including both photography and PowerPoint contests, which do not require attendance by the junior breeder, and a coloring contest. The 2013 Junior Nationals will also include a livestock judging contest, a showmanship contest and public speaking contests for the juniors that will be attending the event. JBBA members will also participate in a philanthropic activity that will provide food for College Station homeless shelters and food banks.

If juniors are looking to challenge their knowledge of the industry, the convention and national show will feature a herdsman quiz where juniors must study several packets including the BIF guidelines, beef glossary, WHR manual and steer show study material. A showmanship clinic will be available to juniors who want to improve their exhibitor skills in and out of the show ring.

Collin Osbourn, BBU Junior and Show Program Coordinator, is encouraged by the participation of all ages and the show entries that the JBBA office has received over the past month.

“Each year the program grows and it is a great opportunity for kids to get involved in an outstanding breed. These are our future Beefmaster breeders and I am proud to be a part of one of the fastest growing junior programs in the industry,” Osbourn says.

Osbourn wants to remind the youth attending the national convention and show that it is the exhibitor’s responsibility to bring their animal(s) to the check-in area with registration papers, bred and owned papers (if applicable) and two copies of the health papers. Please also keep in mind when loading trailers that there are no outside shavings or straw allowed; shavings must be purchase from the Brazos County Expo Center for $8.00 per bag. For family and friends attending, a ticket is required for each person to attend a Junior Nationals’ meal and tickets can be purchased at the main show office.

“This will prove to be a great competition and learning opportunity for JBBA members. We ask that all junior exhibitors be familiar with the rules for the 2013 JBBA National Show. All BBU registered animals must be shown with their hair coats lying downward and flat against their entire body. Exhibitors must follow all other rules that are stated in the 2013 Junior Nationals Show packet and catalog,” he adds.

Late entry and substitutions for entries will be allowed until Thurs., July 25, 2013 at 9:00 a.m. A full schedule of events, in addition to the entry form, rules and regulations, contest rules and hotel accommodations are all available at www.beefmasters.org/juniors.

For more information about Beefmaster Breeders United and its junior program please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.

Protect Your Brand: Trademarks for Beef Cattle Operations

by Joe Mask | Published June 25, 2013

Guest Blog: By Cari B. Rincker, Rincker Law, PLLC

Brand recognition can be a valuable asset for beef cattle operations. Obtaining a registered trademark gives the owner enforcement rights against others who use confusingly similar marks in a particular class of goods or services. Cattlemen and women should consider taking this step towards protecting its intellectual property, which can oftentimes be an invaluable asset to a livestock operation.


Put simply, a trademark is the identifying mark of a beef cattle operation for consumers or other members of the agriculture community in connection with particular goods (e.g., beef, show cattle supplies) or services (e.g., consulting services, cattle photography). A trademark can take place in many forms including words (i.e., a standard character or stylized wordmark) (“Rincker Beef”) or a symbol/logo (i.e., a design mark).

A trademark can only be registered with the U.S. Patent and Trademark Office (“USPTO”) if the goods or services are used in interstate commerce (i.e., across state lines). If the livestock good or service is only used with intrastate commerce (i.e., within a state boundary) then a trademark may be sought for at the state level. For example, if you an Illinois cattle producer and out-of-state buyers have purchased calves at your annual production sale, then your beef operation has entered interstate commerce. Alternatively, if you are a beef blogger in Nebraska and sell advertisements on your blog to vendors throughout the country, then you are doing business in interstate commerce. If a beef cattle operation is not currently using the mark in interstate commerce but plans to use it in the future, then an “intent to use” trademark application can be filed.


Additionally, a trademark must be distinctive in order to be registered. The best trademarks are arbitrary or fanciful – such as Kraft® cheese, Aunt Jemima® or Nike® — and don’t have a separate meaning other than the brand of goods it represents. Suggestive marks include language regarding the goods or services provides, such as Agvance®, eSaleBarn®, or Breed Lautner®.

Marks that are considered “merely descriptive” are not typically registered unless distinctiveness can be gained over time (e.g., AgChat because it is used as a popular hashtag on Twitter among the agriculture community). Last names (surnames) are also considered descriptive. Descriptive brands (“Rincker Cattle Co.”) can be put on the USPTO’s secondary registry until the necessary distinctiveness is achieved; then, the mark will be put on the USPTO’s principal registry so long as the mark has been used exclusively, and continuously for 5 years. In such cases, the applicant can still use the ® mark and have certain trademark enforcement rights.

Generic marks can never be trademarked (“Farm” or “agriculture”). However, if a brand name or logo contains a generic term then a disclaimer can be used stating that no exclusive claim is made to that term (e.g., Software Solutions Integrated, LLC® with no exclusive claim to “Software Solutions” or “LLC”).

Enforcement Rights

Importantly, a trademark or servicemark offers protection against “confusingly similar” marks within a certain class of goods or services. For example, if a cattle farm or ranch obtained a servicemark for “the breeding and sale of seedstock cattle” it would not have trademark protection if someone decided to use the mark for an agricultural magazine or a t-shirt. That said, each trademark class of goods and services has a separate filing fee. Beef cattle operations should
choose the number of classes that properly cover the goods and services offered to the public.


Although registration is not essential to trademark protection in the United States, if eligible, trademark registration with the USPTO greatly enhances legal protections to the trademark owner within a class of services or goods. Before registering a mark with the USPTO, a beef cattle operation can usually use the small ℠ (servicemark) or ™ (trademark) symbol to help protect the brand. Before doing so, the livestock farm should consult with an attorney. Once a farm has a registered trademark, it can use the ® symbol by the mark.

What Next

Once trademark registration is obtained, the work is not over. The farmer or rancher must renew the mark at 6 years, 10 years, and every decade thereafter showing the USPTO that the owner is still actively using the mark in interstate commerce. If these deadlines are not timely met, the applicant will need to reapply for the trademark. A good trademark lawyer will help calendar these deadlines to ensure that the client does not miss these important renewals; however, cattlemen and women should also pay attention to these deadlines. To help manage deadlines for multiple trademarks, livestock operations are encouraged to work with their lawyer and maintain a trademark spreadsheet to help organize important information relating to the trademarks, including renewal deadlines.

Once a farm has obtained a trademark on the principal registry, it may license use of the trademark to other persons for a monthly or annual fee. For example, Farmer Jane may come up with a great slogan or logo for agri-tourism and wish to license it out to those farms who wish to use that mark. The owner of the trademark may also sell or assign its trademark rights to another owner. A trademark assignment is an important (and sometimes forgotten step) with the sale of an agribusiness.

Beware of Trademark Infringement

Finally, before starting a business, it is prudent to run a search on the USPTO’s website to ensure that another person or entity has not already registered a confusingly similar mark. In certain cases, it is wise to hire a professional searcher to give a thorough report of similar trademarks filed at the state and federal level and other public records. Even if someone has not filed a trademark does not mean that they do not have trademark rights to protect their brand. Trademark registration gives the owner a rebuttable presumption in court that they were “first in time, first in right” to the use of the mark.

Before filing a trademark with the USPTO, beef cattle operations are advised to consult an agriculture attorney licensed in any U.S. jurisdiction. To file a trademark at the state level, a farm or ranch should work with an attorney licensed in that state.


For more information contact:
Cari B. Rincker
Rincker Law, PLLC
Licensed in New York, New Jersey, Connecticut and the District of Columbia
535 Fifth Avenue, 4th Floor
New York, NY 10017
(212) 427-2049

Same Name, New Owners: Sam Kane Beef Processors

by Joe Mask | Published June 21, 2013

An appreciation dinner to honor the new owners of Sam Kane Beef Processors out of Corpus Christi, Texas was hosted by Graham Land and Cattle Company on June 19, 2013 in Gonzales, Texas. The dinner was attended by Beefmaster Breeders United (BBU) Executive Vice President Dr. Tommy Perkins and BBU Communications Coordinator Jeralyn Stephens. Several prestigious cattle industry professionals joined the BBU staff in honoring the new owners and the future of the South Texas cattle industry and beyond.

BBU Executive Vice President Dr. Tommy Perkins and Ernie Gill of Prime Cuts radio visits with Dr. Charlie Graham.

Among the attendees were Texas Commissioner of Agriculture Todd Staples, Texas Land Commissioner Jerry Patterson and the Houston Livestock Show and Rodeo Chairman of the Board R.H. “Steve” Stevens. While representing the Beefmaster breed the BBU staff visited with several other attendees that ranged from radio hosts to pharmaceutical representatives and college professors to cattle breeders prior to the dinner presentation.

The evening was of course catered with an outstanding steak dinner and the presentation was emceed by the owner of Graham Land and Cattle Company, Dr. Charlie Graham. The presentation started with Mr. Staples addressing the crowd and assuring them that despite the low cattle numbers throughout the state of Texas he has confidence that the new leadership at Sam Kane Beef Processors will provide excellent guidance and service to cattle feeders, as it always has. Mr. Patterson also addressed the crowd with great confidence in the new owners and investors. Patterson and the owner of Capital Land and Cattle Jim Schwertner both expressed that the beef industry needs to fight government over-regulation and the crowd was encouraged to contact their representatives to combat the issues plaguing the cattle industry on Capitol Hill.

Several more influential professionals in the beef industry expressed their excitement for the new owners of Sam Kane Beef Processors and how the South Texas cattle industry has a bright future. The professionals included Molly McAdams, an independent beef consultant and Ethan Stool who is prominent in the animal pharmaceutical industry.

However, the highlight of the night was when the program was turned over to the new owners and investors of Sam Kane Beef Processors. Lou Waters Jr., spoke on behalf of all the new investors. Waters discussed how the new owners would manage the processing plant, which would continue to keep the name Sam Kane despite Kane no longer being involved in the ownership.

Lou Waters Jr. visits with Texas Commissioner of Agriculture Todd Staples.

“We have received a lot of support from the industry,” said Waters. “We are here to stay. We are capitalized with a great group of investors.”

Waters continued with focusing on four points of management that the new owners would implement at Sam Kane.

“We are going to focus on numbers every day. We understand that some days we will lose money and some days we will make money. By focusing on numbers we will guide the over 750 employees at Sam Kane processing with greater knowledge.”

Quality and strength of branded products was also addressed to the crowd. Waters assured the crowd that Texas would see a lot more branded products coming out of Sam Kane Beef Processors.

“We are bringing knowledgeable people in to help brand products and to help our feeders get a premium. You will see a lot more Texas branded beef products.”

Waters also expressed that the new ownership will work closely with feeders and they will have people in the feedyards talking about price on a daily basis. He also noted that Sam Kane will not only work strictly with cash, they will also work off of grid pricing.

New investor in Sam Kane Beef Processors Lou Waters Jr. and Dr. Charlie Graham of Graham Land and Cattle Co., visit with attendees of the Sam Kane Beef Processors Appreciation Dinner.

“We do not want to be just keeping up with the industry, we plan to be driving the industry,” said Waters. “We will be passing on the premiums to the feeders. We will be happy when the whole industry has success.”

Waters ended with confidence that Sam Kane Beef Processors will bring a lot of cattle back to South Texas. The evening concluded with handshakes and congratulatory remarks.

Beefmaster Breeders United is confident that this new ownership will be a positive impact to our breeders in South Texas, as well as breeders all over the world. The cattle industry will remain strong under this new leadership and Beefmasters will continue to be a great influence in South Texas, in the Mid-West and every place in between and beyond.

Rebuilding Herds and Marketing Cattle Discussed at Beefmaster Field Day

by Joe Mask | Published June 20, 2013

SAN ANTONIO (June 20, 2013) – Several Beefmaster breeders gathered together on June 15, 2013 in Cassville, Mo., for the Cattleman’s Field Day sponsored by the Ozark and Heart of America Beefmaster Marketing Group, Central States Beefmaster Breeders Association and Berachiah Beefmasters. These three respective parties worked in cooperation with Beefmaster Breeders United (BBU) to host the field day as an educational tool to local cattlemen and women who are current or potential Beefmaster breeders.

The hot topics for the field day involved discussion on rebuilding the cow herd after a drought and marketing feeder calves. University of Missouri Regional Livestock Specialist Andy McCorkill and Tom “Tonto” Kissee Jr., of Springfield Livestock Marketing Center led the discussions. Both gentleman shared that when marketing cattle in today’s market it is important to market uniformity through marketing non-paint colored and healthy cattle in order to receive a premium.

“A valuable piece of information I learned from the field day is that the main reason Beefmaster cattle get docked at the auction barns here in the mid-west is because of color, more specifically spots and paints. Kissee said if we would concentrate on making our cattle either solid red or solid black it would benefit us financially,” said Davin Vaughn, a Beefmaster breeder from Mount Vernon, Mo.

Kissee also informed attendees that a Beefmaster featured feeder calf sale was scheduled for the November of 2013 in Springfield, Mo.

McCorkill focused on the importance of pasture rotation during and after a drought. He discussed that it is important to keep replacement females based on structural soundness, longevity, fertility, docility and carcass attributes. He talked about how keeping updated working facilities and implementing the use of artificial insemination (A.I.) can benefit a breeder during drought conditions and when rebuilding a herd.

The discussion was followed by BBU Executive Vice President Dr. Tommy Perkins addressing the crowd on how the Beefmaster breed exceeds the characteristics that McCorkill discussed.

“It is evident that the Six Essentials that helped develop the Beefmaster breed are still essential in the cattle industry,” said Perkins. “Rebuilding your herd with Beefmaster females will provide soundness, longevity, fertility and countless more attributes. Their balanced performance and genetic diversity give you options in the direction you want to take your cattle program.”

The cattlemen and women in attendance were also educated on how to properly evaluate beef cattle and then they participated in a judging competition. The attendees evaluated three classes of registered Beefmaster animals and got a hands-on experience on how to select structurally sound animals when rebuilding their herds. The attendees also received information on the importance of semen handling, cow management and estrus synchronization in a herd. Tammie Wallace and Ashley Hoff with Genex of Strafford, Mo., utilized their mobile breeding barn to discuss various estrus synchronization protocols available for Beefmaster cattle A.I. programs.

“The Genex speakers reiterated what I read in the Beefmaster Cowman about the B-sync 5 day CIDR protocol for setting up American breeds of cattle. I will definitely try this protocol,” said Vaughn.

The field day also featured cowboy poet Gabe Pennell, door prizes and a Chuck Wagon style lunch.

“The field day was an outstanding educational opportunity for our breeders. Beefmaster Breeders United strives to provide field days, workshops and programs that enhance our breeder’s knowledge of the cattle industry,” said BBU Field Service Representative Jason Bates. “We even provide ranch visits to our members to assist with cattle classification and consultation.”

For more information about Beefmaster Breeders United and its programs please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Click here to schedule a ranch visit. Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.


Stewards of the Land and Beefmasters

by Joe Mask | Published June 14, 2013

Outgoing and ambitious are two words that describe Helen Palmer of Palmer’s Double Box Ranch and Beefmasters. If you have ever had the pleasure of meeting Milton and Helen Palmer then you have had the opportunity to meet two of the best agricultural producers and conservationists around. Milton and Helen have been married for thirty-one years and live on their property that is part of the original family ranch dating back to 1847 in a community outside of Pleasanton, Texas. You can say that their ranch is a part of the family because the Palmers stay very active with their two grandchildren and protecting the family’s land.

The couple is seen out and about tending to their 450 acres that is home to wildlife, Beefmaster cattle and a highly productive vegetable garden. Milton began his career as a peanut farmer and soon diversified, the couple began growing produce including organic to sell at a farmer’s market. The team works together to grow everything from asparagus to turnips and almonds to watermelons. It is truly a labor of love, as they both enjoy caring for their ranch and managing the land. They make a great team in managing all aspects of the ranch, but when it comes to the expenses and cattle records Helen is in charge.

However, this ranch would not be where it is today without Helen and Milton’s first love; cattle, specifically Beefmaster cattle. The cattle are also a first love of their grandchildren. The Palmers own approximately 100 Beefmaster Breeders United (BBU) registered Beefmaster females. Their cow-calf operation is grazed on a rotational system to keep the grass from being overgrazed. To assist in the rotational grazing, cross fences have been built with the assistance of the Natural Resource Conversation Service (NRCS) Environmental Quality Incentives Program (EQUIP) program. The Palmers are active producers in their local NRCS programs and Soil and Water Conservation District (SWCD) where they focus on conserving their land’s natural resources.

The Palmers have also implemented practices that help produce efficient cattle. Every three months bulls are placed with the heifers and cows and the females are bred at about three years of age. In order to keep accurate records Helen has implemented a tagging system that identifies the sire of each calf by the color of its ear tag. This has allowed for more efficient cattle identification and improved cattle records.

Milton and Helen work hard and thank God for their health that enables them to live the life they love. Helen was raised in Hobson, Texas and learned her work ethic and survival skills from her parents who raised dryland cotton, corn and cattle. Helen learned to be a farm hand and when times got difficult the family survived off catfish, dove and jackrabbits. Part of her work ethic has been applied to reducing fertilizer use on the ranch.

The Palmer’s nephew informed the team that in his college courses the professors are teaching that the constant use of fertilizer would someday leach into our underground water supply, as well as ruin our soil. This information prompted Helen and Milton to stop fertilizing their coastal fields and to implement disking the fields every other year instead. Helen spent many days hand grubbing the mesquite trees in order to eliminate them and clear the fields for a hay field. Now the hay field is disked every year and their Beefmaster cattle are turned out on it every fall season. They have had tremendous results from this practice.

Helen realizes that the land and the animals belong to God and we are to be good stewards of the land, wildlife and all living creatures. The couple believes in conservation and preserving the land for future generations, for the well-being of their Beefmaster cattle and especially for the future of their grandchildren.

With true work ethic and implementing these practices on their ranch and Beefmaster operation Helen Palmer was recognized as the 2013 Atascosa County Soil and Water Conservation District Conservation Homemaker of the Year, which notably could not have been possible without her teammate and husband. This couple makes a great team and represents what cattle producers are first and foremost; stewards on the land and conservationists of natural resources. We as Beefmaster breeders raise cattle and grass, let’s take care of the soil, the grass, the air and the water on our land in order to improve the future of the cattle industry.

Attention New Members: Win a trip to Convention

by Joe Mask | Published June 6, 2013

The Central Texas Beefmaster Breeders Association (CTBBA) will sponsor a new Beefmaster Breeders United (BBU) member and a guest to attend the 53rd Annual BBU Convention from October 31 to November 2, 2013 at the Fort Worth Historic Stockyards. The sponsorship is for two (2) full registrations (includes all meals and events). It does not include hotel and travel expenses. A hotel room will be reserved for the winner and their guest to use during the convention, but the cost is not included in the sponsorship. The application deadline is August 2, 2013.

  1. Criteria For Selecting Recipients:
    1. Must be a current active (financial) BBU member.
    2. Must be a new member that joined BBU on or after August 2, 2010 (3 years).
    3. Must be willing to attend the 2013 BBU Convention for the scheduled three (3) days.
  1. Selection of Recipient:
    1. The recipient will be selected by a committee consisting of one (1) BBU staff member and two (2) at large members to be selected by CTBBA.
    2. Relatives of persons on the Selection Committee are not eligible for this sponsorship.
    3. JBBA members do not qualify for the sponsorship.
    4. All applications for the sponsorship shall be reviewed without regard to the applicant’s race, gender, religion, physical condition or national origin.

Please submit applications before August 2, 2013 to


Attention: Gary Frenzel

7163 FM 3117

Temple, TX 76501-7209

For questions contact Gary Frenzel at 254-721-2214 or gary@frenzelbeefmasters.com

Click here to download the application


Nominate your Bull for Herd Sire of the Year

by Joe Mask | Published June 3, 2013

By: Raney Lovorn, JBBA District 5 Director

The Junior Beefmaster Breeders Association (JBBA) National Convention has always been the highlight of the year for young Beefmaster showmen and breeders. It is truly an inspiring event and each time is a unique experience. Every year students, families, and children of all ages gather together to exhibit some of the best cattle in the breed, test their Beefmaster knowledge, present speeches to raise awareness for our breed, judge the quality of our herds and just have an all around good time with friends and family.

One factor that is often forgotten among those of us that participate is exactly who makes the financial sacrifice so that we are able to participate in this life-changing experience. When we are told that it’s the breeders of Beefmaster Breeders United, the next question posed is “What are we doing for them in return?”

Although we know that our breeders give generously without asking for anything, this year out of gratitude for everything they have done we are offering several ways to give and also to receive. Any donations given to the JBBA will be used to help make our national livestock show happen. This year the show will be held in College Station, Texas on July 22-27, 2013 and although this location is definitely fantastic for facilities and proximity, it is not at all cheap. As in previous years, breeders can contact a JBBA Director or send cash donations straight to the BBU office, but this year we offer a few more options.

In order to promote the outstanding herd sires in our industry, we have created a competition among the breeders for the best bull. A bull can be nominated to win Herd Sire of the Year by filling out a form and sending it in with a $150 donation. Then $50 of that donation will be put into a jackpot. In order to win the title Herd Sire of the Year and the jackpot prize, the bull nominated must be the sire of the heifer named Grand Champion Female of the JBBA National Show. The competition promises to be intense, but with that much money on the line why wouldn’t you nominate your bull?

In addition to bull nominations, we are also offering advertising opportunities in our JBBA National Show Program. Advertising is a great way to get your name recognized and also to get more bang for your buck.  Also, donors can choose to donate to specific awards such as belt buckles, banners, ribbons and showmanship. Donor’s names will be added to banners that will be visible in the show and their ranch name will be called out along with the awards that they sponsored.

The JBBA membership is so grateful for the donations that have been given in the past in order to maintain our bright future and we could not be more thankful for the strong support system that the BBU provides for our organization. We are honored to be able to show such superior cattle and to be able to call ourselves Beefmaster breeders. It means a lot to us to know that we can have one of the strongest national shows in the nation due to the encouragement of our parents, friends, breeders and mentors. Thank you so much for your undying support.

Click here to nominate a bull for Herd Sire of the Year

Guest Blog: Just getting started . . . for the second time around

by Joe Mask | Published May 20, 2013

By Belinda Hood Ary, Cattle Today

By the time most cattle producers reach their 78th birthday, they are looking for ways to slow down and retire from the cattle business. But Jennie Lee Zipperer is an exception to that rule. She is just getting started…for the second time around.

“Figure that one out,” she laughs.

When you look at Zipperer’s journey through the cattle business, it is easy to see that she has never been one to do things the conventional way. Her journey has been filled with many firsts in the Beefmaster breed.

Jennie Lee Zipperer wasn’t born into agriculture, but like anything else she puts her mind to, agriculture became a part of her. She was studying science with an interest in genetics at the University of Florida when she met and fell in love with fellow student, John Zipperer, Jr., who she married. It was obviously a perfect match because in June the Zipperer’s will celebrate their 60th wedding anniversary with a family of four children, eleven grandchildren and eight great-grandchildren.

After marrying, the couple began working for John’s father in Fort Myers. Zipperer Farms was already established as a distributor of floral ferns and a grower of gladiolas. But it wasn’t until Zipperer applied her knowledge of genetics that the farm first developed its own varieties of gladiolas. Through the years of trials, her efforts yielded several superior varieties for winter cut flower production in south Florida, and those are still in production today in Florida and elsewhere around the world.

Following up on the success of her gladiola efforts, Zipperer channeled her interest in genetics to cattle production. The Zipperer’s purchased a ranch in Oklahoma, already stocked with black baldies. In order to introduce some heat tolerance and insect resistance into the herd, they began looking for some options. An ad for Beefmaster bulls caught their eye, so they decided to buy a truckload and try breeding them to their black baldie females.

According to Zipperer, the results were better than they ever imagined.

“When the vet came out the first time right after the first calves were born, he told us they looked like a bunch of goats,” Zipperer recalls. “But when he came back a few months later he quickly changed his mind, and told us we had some good looking, marketable calves.”

The Zipperers were pleased to see an immediate increase in their calves’ weaning weights, with heifers increasing around 35 pounds and steers increasing around 50 pounds.

“We proved the Beefmasters with those impressive improvements in weaning weights,” Zipperer says. “It is pretty major when you can put that much weight on the ground. It puts a lot of jingle in your pocket!”

That success made it a simple decision for her to start her own Beefmaster herd. It was also during that time that Beefmaster Breeders United was being formed. Zipperer credits two early pioneers in the association, Wallace Harrell and Joe Hendricks, in building the association from the ground up, encouraging people to raise Beefmasters.

“It was a wonderful time of camaraderie,”she remembers. “All of us just starting out would sit around with them before sales in the hotel and ask questions. We were there to learn and they were there to teach.

“A group of Beefmaster breeders got together to promote a breed. They led us and helped us plan field days and sales, and a breed association (BBU) was born.”

Zipperer learned fast and worked hard to improve her own herd using sophisticated techniques such as artificial insemination, embryo transfer and careful selection. Electronic monitoring was used to individualize feed conversion on young bulls. She also introduced ear tagging to track cows sired by a particular bull, which would later become a requirement for purebred certification by the association. In addition to producing outstanding animals in her own herd, Zipperer was able to identify superior animals in other herds. She purchased and syndicated two bulls significant to the Beefmaster breed – Robert E.Lee from Barfield Beefmasters in Florida and King Cotton from Schutts Land and Cattle of Texas.

While she saw success with her own herd, Zipperer also saw the need for more promotion of the breed and became involved in the Southeastern Beefmaster Breeders Association (SEBBA). She served in many positions, and the year she was president the association was able to achieve over $1.6 million at SEBBA sponsored auctions, a first for the Beefmaster industry.

In addition, she served on the board of directors and as vice-president of the Central States Beefmaster Breeders Association. But perhaps most notably, at the national level, she served on numerous committees, the BBU Board of Directors, and in 1992 was elected the group’s first female president. No small feat in an organization of thousands of cattlemen.

“It requires a lot of hard work being the President of BBU,” she explains. “There is not a weekend that goes by that you aren’t attending an event or a sale or a committee meeting. I admire the men that take that job on.”

In 1998 Zipperer was forced to take a break from the cattle business,due to health issues. Fortunately for Zipperer and the Beefmaster breed, that “break” only lasted 14 years and in 2012 a healthy Zipperer made the decision to jump back in, purchasing the Southern Cattle Company Beefmaster herd in April 2012.

Obviously for Zipperer, the decision to jump back in with Beefmaster cattle was an easy one.

“I could have gone with any breed when I went back in,” Zipperer says. “They are all down here. But the Beefmasters are the only ones who select on the ‘Six Essentials’ and I just think that is what the commercial producer needs.”

“Beefmaster cows today are way ahead of when I quit,” she continues. “When you go away and come back, you see things you didn’t see before. I am amazed at what they have done with the cattle and I am proud of what they have accomplished.”

Today, Zipperer’s 400 head of momma cows live in harmony with the birds that inhabit the family’s bird sanctuary called Devil’s Garden, just outside Fort Myers.

“The cattle and birds are completely compatible,” she explains. “The cows and birds and whatever else is out there, all get along just fine.”

Currently Zipperer is spending a lot of time on the farm getting things organized and familiarizing herself with the cattle. She has also spent time travelling with her partner and son, Douglas, looking for bulls to enhance her breeding program.

“I’ve got to get settled first,” she laughs. “It’s like moving into a new house. I don’t know where everything will go yet.”

“Our goal is to get these cows bred to a bull that will produce a marketable calf,” she explains. “But I am very fond of the maternal side of the pedigree. When I look at a bull, I want to know about that bull’s momma. If a cow can produce a good bull calf consistently each year, that is a plus.”

Zipperer’s enthusiasm for her cattle and the Beefmaster breed continues to grow. And it seems she has picked back up right where she left off 14 years ago, reacquainting herself with old friends.

“The nicest thing about being back in the Beefmaster breed is the people,” she says. “I have more friends in this breed than anywhere else.”

“I am proud of this breed and what they have done with the cattle,” she continues. “The breeders should be proud of themselves as well.”

Note: Article reprinted with permission from Cattle Today. Original article can be viewed in the May 18, 2013 issue of Cattle Today or online at http://www.cattletoday.com/ctonline/18may2013/#p=6.

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