Isa Beefmasters, LLC’s 61st Beefmaster Bull Sale Report

by Joe Mask | Published October 3, 2022


Laurie and Lorenzo Lasater with the buyer of the high-selling bull, Danny Major of Chino Valley, AZ.

Isa Beefmasters, LLC’s 61st Beefmaster bull sale was held October 1st in San Angelo, Texas. It was an excellent sale; with 33 buyers from 6 states and Mexico taking home 100 Beefmaster bulls at an average of $5840. Isa’s President, Lorenzo Lasater, stated the sale was their highest average to date, with excellent demand for good Beefmaster genetics. Auctioneer Joe Goggins of Billings, MT sold the 100 bulls in the blistering time of 1 hours, 45 minutes.

The high-selling bull, L Bar 0501, sold to Danny Major of Chino Valley, AZ for $18,000. This awesome young herd sire prospect is the son of Schneider 0481 and L Bar 8440 and was one of the overall top performers in the offering.

The second high-selling bull, L Bar 0548, sold to San Pedro Ranch of Carrizo Springs, TX for $16,000. This excellent bull was another top performer and sired by L Bar 6105.

It is worth noting that both high sellers are sons and grandsons of the great L Bar En Fuego, who sold in this sale in 2011. He has sired many high sellers since, and now his descendants are doing it. A truly remarkable genetic line.

Volume buyers included: Rafter T Ranch, FL – 12, A. Duda and Sons, FL -10, Ray Corona, FL – 10 and LE Ranch, NM – 9.

Current Isa president, Lorenzo Lasater, represents the 4th generation of the family dedicated to breeding performance Beefmaster  genetics. The breed was founded by Lorenzo’s grandfather, Tom Lasater, in 1937. This year marks the 85th anniversary of the breed. It is also the 130th anniversary of the L Bar brand, first used by Ed Lasater in 1892 in South Texas. It has been used continuously since by four generations of the family in Texas and Mexico.

According to Lorenzo, “This set of bulls represents over 80 years of consistent, balanced selection for economically viable cattle. These bulls will produce excellent feeder calves and replacement heifers in any environment, but especially the tougher ones. With more pounds at weaning, lower input costs, more longevity and the best mother-cow on the planet, Beefmasters can’t be beat.”

The Lasater family would like to extend their heartfelt thanks to everyone in attendance, especially the many repeat customers, including several second-generation buyers. We are already working hard to bring you our 62nd set of Beefmaster bulls on October 7th, 2023.

Also posted in Blog