New Team Member for Beefmaster Breeders United

by Joe Mask | Published February 11, 2013

SAN ANTONIO – Beefmaster Breeders United (BBU) has added a new team member; Jeralyn Stephens will be serving as the Communications Coordinator. Stephens will serve the BBU organization by promoting the general functions of BBU with an emphasis in media and website promotion, as well as advertising development. Her responsibilities include managing the bi-monthly newsletter Beefmaster E-News, managing electronic media including social media platforms, writing news releases and assisting with video development. Additionally, she will serve as the liaison between BBU and the agriculture trade media in an effort to increase breed recognition with beef cattle industry publications.

Stephens grew up in McKinney, Texas where she was active in her local FFA and 4-H chapters. She was involved in each program through exhibiting market goats and breeding beef heifers while also participating in several leadership programs. She received a Bachelor of Science in agricultural services and development with an emphasis in agricultural communications from Tarleton State University in Stephenville, Texas. While at Tarleton State University she served as a member of the meat evaluation team, Sigma Alpha agricultural sorority, agricultural ambassadors and several other leadership organizations.

Stephens has an extensive communications background and has worked on multiple marketing campaigns, website development projects and beef cattle communication efforts. She comes to us from the National Cattlemen’s Beef Association (NCBA) where she served as a public policy intern in Washington, D.C., and as the manager of web content in Denver, Colo.

“We are blessed to have such a qualified person heading up our communications and media services. Jeralyn has all of the skills needed to advance the breed’s recognition in the industry,” said BBU Executive Vice President Tommy Perkins. “Ms. Stephens has excelled in every facet of her life, including high school, college and professionally. We could not have written a job description more perfect for the outstanding attributes that she brings to the job.”

For more information or to contact the BBU staff members call the office at 210-732-3132 or visit www.beefmasters.org.

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