Beefmaster Breed to be featured on RFD-TV’s The American Rancher

by Joe Mask | Published March 21, 2013

SAN ANTONIO – During the past few months Beefmaster Breeders United (BBU) has traveled the country capturing footage for the upcoming Beefmaster episode on RFD-TV’s The American Rancher. After months of dedication there are less than two weeks until the episode premieres on April 8, 2013 at 9 p.m. Eastern Standard Time (EST) on your favorite rural television network, RFD-TV. BBU invites the public, all BBU members, Junior Beefmaster Breeders Association (JBBA) members and potential Beefmaster breeders to learn more about the Beefmaster breed and how the breed is positively influencing the beef cattle industry. The episode will also be available on the BBU website and social media platforms Facebook and YouTube.

“We are excited to be apart of this creative process and see hard work developed into an outstanding program that will share the Beefmaster story to a greater audience,” said Jason Bates, BBU field service representative. “Working with several breeders on this project has been a great opportunity for the BBU staff and Superior Productions.”

The Beefmaster episode on The American Rancher will explore the history of the breed and take an in-depth look at the Six Essentials – weight, conformation, milk production, fertility, hardiness and disposition; that the Beefmaster breed was founded on over 60 years ago by Tom Lasater. The episode will feature purebred and commercial cattleman as they discuss why they are utilizing Beefmasters on their cattle operations. The show will also examine the importance of the Beefmaster breed to the cattle industry as a whole and how Beefmaster cattle bring unique opportunities to cattlemen and women all over the world. Tune into the episode to learn from true blue cattlemen and how their ranches embrace the Beefmaster.

“The passion that the cattle producers shared while capturing the video was astounding. It was exciting to see purebred and commercial breeders still embracing the Six Essentials, while also sharing why docility, fertility and efficiency are important to their operation,” said BBU Executive Vice President Dr. Tommy Perkins, Ph.D., PAS. “It will be an impressive episode that I am excited for the public and BBU members to see.”

The show is sponsored by Bounds Swinging B Ranch, Collier Farms, Emmons Ranch, Lyssy Beefmasters, McManus Beefmasters, the Lasater Ranch and Cherry Glen Beefmasters. Not only did BBU work with multiple breeders on this video project, BBU had the honor to work with past BBU President Nolan Ryan, as well as work with Superior Productions to write, capture and edit the episode.

The American Rancher, hosted by Pam Minick, is entering its eighth year of broadcasting on RFD-TV. The series began in the fall of 2004 and brings audiences in touch with the people and places that make ranching an American lifestyle. The American Rancher is a half-hour television series that reaches a vast audience and premieres each Monday night at 9 p.m. EST and re-airs Tuesdays 11 a.m. EST and again on Sundays 12 p.m. EST.

For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.


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