Texas Cattleman Selected as Beefmaster Member of the Year


BOERNE, Texas – Trey and Mona Scherer of Brenham, Texas, were announced as the 2017 Beefmaster Breeders United (BBU) Member of the Year during the 57th Annual BBU Convention “Beefmasters on the Bay” in Galveston, Texas.

Trey has been a member of BBU since 1986 and has produced Beefmaster cattle for over 30 years. Trey and Mona work as a team to manage Collier Farms Beefmasters and they both serve on multiple BBU committees. Trey currently serves on the BBU Board of Directors and the Live Oak Beefmaster Breeders Association (LOBBA) Board of Directors. Trey is a member of the Texas and Southwestern Cattle Raisers Association, Texas Cattle Feeders Association, National Cattlemen’s Beef Association and Matagorda County Cattleman’s Association. Scherer has also served on the board of the Washington County Cattleman’s group, which operates through Texas AgriLife to produce an annual Cow/Calf Clinic open to all of Central Texas.

Scherer has been extremely dedicated to the promotion and success of the Beefmaster breed. He has been instrumental in the creation and hosting of domestic tours, international tours and field days, as well as assisting the Texas Department of Agriculture and Houston Livestock Show and Rodeo with the production of educational events focused on Beefmaster cattle.

“Most Beefmaster breeders, whom Trey has encountered, will tell you that he goes out of his way to help consult issues, evaluate cattle and aide in the marketing of their cattle with no expectation of financial reward,” said LOBBA President, Melvin Scherer Jr. “He truly desires for other breeders to be successful with their operations because he believes that the long-term success of the breed as a whole, will lead to ample opportunity for his program to profit.”

Overall, Trey and Mona take pride in the legacy of honest dealings and strong character they have inherited from their family’s history in the Beefmaster breed. They plan to continue that heritage throughout their career and through their three sons: Raleigh, Caeden and Colt, who are members of the Junior Beefmaster Breeders Association (JBBA).

The BBU Member of the Year award was created to recognize the efforts and contributions made by members to promote BBU and Beefmaster cattle. This award differs from the Breeder of the Year award in that it recognizes service to the breed and to the association, without regard to the type, size and management practice of the member’s breeding program.

For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.


Beefmaster Breeders United (, located in Boerne, Texas, is a not-for-profit breed registration organization that provides programs and services for its members. Beefmaster, Beefmaster Advancer and E6 cattle are selected on the “Six Essentials” of disposition, fertility, weight, conformation, milk production and hardiness.

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