Beefmaster Signals Change with New Logo, Website Redesign
SAN ANTONIO – Beefmaster Breeders United (BBU) has unveiled a redesigned website and a new association logo at www.beefmasters.org. The release of a new logo and a fresh website design signals a change within the Beefmaster breed and positions them as the top American cattle breed. This new logo marks a dramatic change in its visual identity since 1961. Using a distinctive Beefmaster bull head and bold lettering, the new logo reflects the modern look and marketability of the Beefmaster animals seen in today’s cattle industry.
“Our new logo better communicates what Beefmaster Breeders United stands for today,” said BBU Executive Vice President Bill Pendergrass. “We’ve kept visual elements that reflect our heritage but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability.”
The redesigned website presents a new visual identity for the company and was developed to meet the modern needs of members, clients and commercial cattlemen. The new homepage welcomes visitors with bold bright colors, a clean uncluttered design, and highlights content focused on specific audiences. In order to enhance site navigation, the website is now mobile device responsive and allows visitors to search the site using keywords. The website also houses two new features: Find a Breeder and a media center. These features allow cattlemen to locate a Beefmaster breeder in their area using Google maps, as well as view Beefmaster publications, stock photos and educational videos.
The new logo and website were designed by EDJE of Iowa.
For more information call the office at 210-732-3132 or visit www.beefmasters.org.