In Texas and surrounding states, the major show season is not far off! At many of these shows the Beefmaster breed will lead the way with numbers of animals and exhibitors. The future of our breed is bright thanks to the hard work and dedication of the youth showing our cattle.

As a breed, we realize the importance of getting young people involved with Beefmasters and exposing them to the benefits of the breed. That is why we published the first edition of The Beefmaster Banner in January 2015. Thousands of copies of this directory were distributed at stock shows and other Beefmaster events, as well as mailings to every county extension office within the Beefmaster footprint.  Additionally, FFA chapters in Texas, Louisiana, Oklahoma and Mississippi received The Beefmaster Banner at school to use as an in-class reference. With articles on nutrition, crossbreeding, cattle management and the Junior Beefmaster Breeders Association (JBBA) readers learn about what the breed has to offer. The Beefmaster Banner also provides an advertising outlet for breeders to showcase their programs to an emerging market for our cattle. When you study the numbers, the Beefmaster show heifer business is a multi-million dollar market. Hundreds of heifers are exhibited across the region each year and these kids (and their parents) are willing to invest in hopes of finding “the one” to lead them to the backdrop!

After the successful launch of The Beefmaster Banner earlier this year, we are officially underway in putting together the 2016 edition! The opportunity to showcase your program to the next generation is available once again. Reserve your spot today by calling BBU Field Representative Matt Woolfolk at 210-464-0923. Deadline for space reservation is November 15, 2015. Deadline for copy is December 1, 2015. Don’t miss out on the chance to help a young showman find their next champion!

Advertising Rates and Specifications

Full Page               $750

Half Page              $550

Ad Building           $100

Special Color        $475

Metallic Color       $600

The Beefmaster Banner is uniquely sized to attract attention and be used as reference material. Full pages will be 7.5” x 4.875” (call the BBU office for exact dimensions please). All ads will be four color to create as much visual impact as possible. Prebuilt and art-ready advertisements submitted to The Beefmaster Banner will have no additional graphics fees. Advertisements built by The Beefmaster Banner staff will have an additional $100/page graphics fee. Deadline for space reservation is November 15, 2015. Deadline for copy is December 1, 2015.