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Are you ready for some football? And cattle sales?

by Joe Mask | Published August 18, 2015

By Matt Woolfolk, Field Representative & Commercial Marketing Director

I’ve heard that it takes three weeks to establish a new habit or to break a bad habit.  Since it’s been more than three weeks since I sat down and wrote an article, I am definitely out of habit!  It’s an exciting time in my world: fall sale season is kicking off this weekend and college football is just two weeks away!  On Saturdays in the fall, I’m thankful for XM radio in the car.  It’s the only way I am able to keep up with all the action on the field while traveling and working the fall sale circuit.  I’ll dig a little deeper into my love for football in the next article.  This week it is time to get excited about selling cattle this fall!

As the sale season kicks off, be sure to check your calendars and find the sales closest to you.  Make an effort to attend a sale you’ve never been to before and meet some new people.  You might learn something new that you can apply in your operation, while making new friends and business connections in the process.  The day before a sale is a great time to enjoy the camaraderie of fellow breeders while checking out the sale offering and enjoying a good meal.  The day before a sale is a little more relaxed atmosphere, as everyone seems to switch to business mode on sale morning.

With all the traveling to make sales every weekend, the fall season is a great opportunity for me to get out and meet members and see their cattle.  If you would like to have BBU come out to your operation for classification, upgrading or consultation services: the time to set up those visits is now!  The calendar is filling up quickly, so don’t delay in reserving your spot.  To do so, just give me a call at (210) 464-0923 or email me at mwoolfolk@beefmasters.org.

The first sale of the fall is this weekend in Tunica, Miss.  Before we know it, we’ll be selling the final lot in Sulphur Springs, Texas and closing out 2015.  I hope to see you all on the road this fall at a sale near you.  If there’s anything I can do for you, please feel free to let me know.

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