Introducing The Beefmaster Banner
The Beefmaster breed has emerged as one of the most popular choices for youth livestock projects. FFA and 4-H students from across the country have recognized the value of Beefmaster show calves. In Texas and Mississippi the Beefmaster junior shows are consistently the largest or second largest breed exhibited. In Texas alone, over $1.2 million of Beefmaster show heifers will be sold in 2015.
Beefmaster docility, performance, structural correctness and eye appeal makes the breed ideal for 4-H and FFA project animals. Furthermore, the benefits of Junior Beefmaster Breeders Association (JBBA) membership add value to the FFA and 4-H youth when one considers the scholarship, educational, leadership and fellowship opportunities. Simply put, the purchase of a Beefmaster show calf opens the door to a multitude of opportunities for a junior livestock exhibitor.
With this in mind, Beefmaster Breeders United (BBU) is unveiling The Beefmaster Banner. This publication is designed to reach FFA and 4-H students at the grassroots level to promote Beefmasters in the FFA classroom and county 4-H extension office. Additionally, The Beefmaster Banner will be handed out at the major livestock shows and beef industry trade shows that BBU participates in. The Beefmaster Banner will contain articles the junior exhibitor will find useful on topics such as selection, nutrition and management. JBBA will be promoted to help draw new members, while promoting JBBA activities, participation in leadership roles and scholarship opportunities.
The Beefmaster Banner will feature articles about how Beefmaster genetics add profitability to the commercial cattlemen with a strong emphasis on maternal heterosis and planned crossbreeding programs. The targeted marketing approach that The Beefmaster Banner brings will allow BBU to be more effective in promoting Beefmasters at the largest, most important level: the grassroots.
BBU staff will be selling advertising space for The Beefmaster Banner. This is the only publication that specifically reaches into the classroom and county extension offices for the promotion of the Beefmaster breed. Every FFA Chapter in Texas, Oklahoma, Louisiana and Mississippi will receive a copy of The Beefmaster Banner. Every county extension office in the Southeastern United States will receive a copy. Needless to say, The Beefmaster Banner will be the most direct and cost effective advertising method to promote your Beefmaster program.
The advertising deadline is December 1, 2014, so be sure to secure your space today. Please call BBU Field Representative Matt Woolfolk at (210) 464-0923 or BBU Junior Program Coordinator Allison Wells at (979) 251-0325 to secure your space today.