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Growing Interest in Beefmaster Worldwide

by Joe Mask | Published September 25, 2014

Website Hits Going Great Across the Globe

By M. Doyle Sanders, BBU International Committee Co-Chairman

When Beefmaster Breeders United (BBU) updated the www.beefmasters.org website a few years ago, one of the features that was included allowed for monitoring the performance of the website from interested internet readers who access the site.  By early 2013, BBU had received queries from over 100 countries around the world.  For this reason, the BBU International Committee launched a market study to assure proper focus on target countries and markets to benefit from the Beefmaster breed.  The results of that study have confirmed the importance of our existing markets but also highlighted other areas that could be lucrative to BBU.

By mid- 2014, the website attention has achieved very powerful results.  This is attributed to the RFD-TV documentary features on Beefmasters, the BBU public relations and media support, and our BBU advertising efforts.  The Beefmaster benefits to the beef industry is also providing a very powerful message when beef professionals seek improvement in beef quality and efficiency with strong heterosis.

Using annual rates for 2012-2014 ending each July, the BBU website has grown in hits -just in the USA- going from 6370 in 2012, to 59,258 in 2013, and 74,830 in 2014.  As expected due to market share of the Beefmaster breed in the countries of Mexico and South Africa, these respectively provide the second and third largest number of hits around the world.

After USA, Mexico and South Africa, the number of hits on the BBU website are growing annually with highest rankings in order from Poland, Colombia, Canada, Costa Rica, Brazil, and Thailand.  Most recent trends reflect the growth of Beefmaster Breeder Associations in Colombia, Costa Rica, and Thailand.

Today, Australia is growing in interest and several European countries are expressing repeated interest in the Beefmaster breed.  These European countries include United Kingdom, Netherlands, Germany, Italy, Turkey, with Poland and the Balkans in that mix.  Countries such as Zimbabwe, Botswana, Nigeria, and Morocco are also interested due to the acceptance in South Africa.  The work in Thailand has led to interest in Vietnam, Indonesia, Philippines, and India.

This interest across the internet worldwide will continue to influence the growth and acceptance of the Beefmaster breed as the Best of Both Worlds – Worldwide.

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