Beefmaster Breed to be Featured on RFD-TV’s The American Rancher

SAN ANTONIO (Aug. 7, 2014) – During the past few months Beefmaster Breeders United (BBU) has traveled the country capturing footage for the upcoming Beefmaster episode on RFD-TV’s The American Rancher. After months of dedication the episode premieres on September 15, 2014 at 9 p.m. Eastern Standard Time (EST) on your favorite rural television network, RFD-TV. BBU invites the public, all BBU members, Junior Beefmaster Breeders Association (JBBA) members and potential Beefmaster breeders to learn more about the Beefmaster breed and how the breed is positively influencing the beef cattle industry. The episode will also be available on the BBU website and social media platforms Facebook and YouTube.

“We are excited to be apart of this creative process and see hard work developed into an outstanding program that will share the Beefmaster story to a greater audience,” said Jeralyn Stephens, BBU communications coordinator. “Working with several cattle producers on this project has been a great opportunity for the BBU staff and Superior Productions.”

The Beefmaster episode on The American Rancher will explore the history of the breed and take an in-depth look at the Six Essentials – weight, conformation, milk production, fertility, hardiness and disposition; that the Beefmaster breed was founded on over 60 years ago by Tom Lasater. The episode will feature purebred and commercial cattlemen as they discuss how the Beefmaster breed’s hybrid vigor and maternal heterosis produces superior crossbred females. The show will also examine the importance of the Beefmaster breed to the cattle industry as a whole and how Beefmaster bulls are the best of both worlds through producing extremely fertile, functional and docile females to rebuild America’s cowherds, as well as producing profitable feeder calves that deliver results in the current market place. Tune into the episode to learn from true blue cattlemen and how their ranches embrace the Beefmaster breed.

“The passion that the cattle producers shared while capturing the video was astounding. It was exciting to see commercial breeders embracing Beefmaster genetics to add value and maternal heterosis to their commercial cattle operations,” said BBU Executive Vice President Bill Pendergrass. “It will be an impressive episode that I am excited for the public and BBU members to see.”

The show is sponsored by Beef On Forage Beefmaster Bull Sale, Bounds Swinging B Ranch, Collier Farms, Emmons Ranch, Isa Cattle Company, Live Oak Beefmaster Breeders Association, Lyssy Beefmasters and the South Texas Beefmaster Breeders Association.

The American Rancher, hosted by Pam Minick, is entering its ninth year of broadcasting on RFD-TV. The series began in the fall of 2004 and brings audiences in touch with the people and places that make ranching an American lifestyle. The American Rancher is a half-hour television series that reaches a vast audience and premieres each Monday night at 9 p.m. EST and re-airs on Sundays 12 p.m. EST.

For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, follow us on Twitter and Pinterest, as well as receive our news updates through joining our mailing list.